Part 14

Men’s Shirts Cool Summer Weaves $3

$24·50

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]

DESCRIPTION OF FALL CARDS

Card No. 1. Size 16×22 inches. Greenish gray mottled mat board, cut out in attractive easel effect. Panel is of white cardboard with air-brushed shading in yellow. The words “Fall Opening” are lettered in dark red. The smaller lettering was done in black ink with the model “C” speed ball pen.

Card No. 2. Size 16×22 inches. Dark green mottled mat board. Initial letter in “Footwear” was done in white color against a bright red background, with border in gold. Balance of letters in word “Footwear” were done in white.

The four lines of Italic lettering were done in light cream color. Note the even slant in the “Italic.”

Fall Opening

A perfect exhibition of newest autumn modes

Footwear

A Complete Showing of the Newest Fall Styles

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]

DESCRIPTION OF LATE AUTUMN CARDS

Card No. 1. Size 16×22 inches. The pumpkin design was air-brushed, by first cutting out a stencil the size necessary and then using orange and yellow air brush ink with an outline of light green.

The small line of lettering was done with a No. 3 model “C” Speed Ball pen. The words “Hallowe’en Dainties” were lettered in “Egyptian” with a No. 12 brush, and the color was dark red.

These two lines were air-brush shaded in light green. The last two lines of lettering were done with a small brush in black ink.

The “frosting” effect was obtained by using heavy white showcard ink as indicated, and then ground mica was sprinkled on the ink. This makes a very attractive showcard for Hallowe’en season.

Card No. 2. Size 16×22 inches. Thanksgiving design. The drawing of the Pilgrim was made offhand, first being sketched in with pencil, and then black ink was used, touched up with white. The showcard stock was of reddish orange. The word “Thanksgiving” was drawn with the brush in black and shaded with white.

The small price cards shown in the center were plain white cardboard. The first sign shows the method of making a “mask” or “cut-out” for the lining of a large number of cards, when it is necessary to have them equally spaced.

The next card shows a suggested penciled-in sketch, and the remainder, the actual pen lettering. These cards were then daintily air brushed on the edges. The square card shown was a small card three inches square, also lettered with pen.

“When the frost is on the pumpkin”

Hallowe’en Dainties

For the Children and the “Grown-ups”

$1·23 $4·56 $7·89 $1·23

THANKSGIVING

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]

DESCRIPTION OF CHRISTMAS CARDS

Card No. 1. Size 14×22 inches. Deep blue cardboard stock with border line in white. The words “Toyland is Ready” were done in bright green color. White color was then applied freely and with careless effect at the top of the white letters and also in the bottom curves and spurs. While the white color was quite wet ground glass or “mica” was sprinkled into it, thus producing the effect of snow. The balance of the lettering was done with the brush in bright yellow color.