Part 15

Price cards shown in the center of the reproduction were made of white cardboard. Numerals were written in with black ink with model “B” speed ball pen. Each card features a different colored, flat band border of dark blue, tangerine, maroon, orange, mauve and bright yellow, respectively. This border is made by “chiseling” the brush out perfectly flat and laying it full width, or whatever width may be desired, on the edge of the card and dragging it steadily down on each edge of the card. Colored borders on price cards add much to their attractiveness. Try out the combinations suggested.

Card No. 2. Size 14×22 inches. Plain white cardboard mounting with panel of dark green, mottled cover stock. The word “Boys” was lettered in dark green and closely and somewhat unevenly outlined in bright yellow. The balance of the lettering was done in very light green, the last line also underscored in the same color.

Toyland Is Ready—

in all its wonder and mysteriousness

$1·50 $2·75 $3 $5·00 $8 $10

BOYS Will Want These—

Don’t Disappoint Them

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]