Part 13

TIME TO PAINT

We can please you both in Quality and Price

SEEDS for Every Home

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]

DESCRIPTION OF EASTER CARDS

Card No. 1. Size 16×22 inches. Fancy cut-out, heavy purple mat cardboard. Card was beveled and makes a very pretty design for Easter. The lettering was done with the No. 12 brush, using white ink. The word “Hats” was outlined with lavender. The words “Easter Parade” were cross-striped, as shown, with gold ink although this appears as almost white in the reproduction.

The price cards shown in the reproduction were lettered on purple cardboard. The first price ticket was white, shaded in light green with the air brush. The next card was lettered in white and shaded with lavender. The third card was lettered in lavender and outlined with white. The border of the card was air-brushed with green ink and then striped with white. The last card shown was lettered with yellow on purple cardboard shaded with light red.

Card No. 2. Size 16×22 inches. The original of this card was very beautiful. The center panel in the reproduction does not give the clear detail of the quality of stock used. The background of the original was heavy purple mat board and the center panel was of grain finished cover stock tinted with purple. The center panel in the original gave the appearance of a piece of white kid stretched over the surface of the mat. The edges of the lettered panel were heavily air-brushed in black ink. The lettering was done with small size model “C” speed ball pen.

Such cards add much to the attractiveness of any window display and students should procure samples of this paper stock from some source and note its beautiful finish.

If work is being done in class—such examples should be exhibited to the students.

HATS FOR THE Easter Parade

$5 $25 $50 $60

A Clever Expression of Individuality

Styles for 1·9·2·3·

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]

DESCRIPTION OF CARDS FOR SUMMER

Card No. 1. Size 16×22 inches. Made of white cardboard with air-brushed panel in light blue and panel is striped with faint white lines. You will note that the lines are heavier at the top and bottom, apparently “fading out” toward the center. This produces a very cool, elusive effect, suggesting water. The lettering is done in white color with slight air brush shading in light green. For suggested coolness the colors here used are uniquely effective.

Card No. 2. Size 16×22 inches. Light tan mottled mat board. Large lines of lettering in dark gray—first line outlined with black lines, second with light green. The bottom line of lettering is done in black. The panel in the ornamentation was done in gray—the flowers are of bright red outlined with white against circular background of dark blue. The conventional foliage falling from flowers was done in light green. Card No. 2 would be very effective in a window display of footwear.

Cool Togs for HOT WEATHER

Summer Styles Attractively Priced

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]

MORE CARDS FOR SUMMER

Card No. 1. Size 9½×20 inches. Gold mat board with a cut-out picture pasted near the top as shown. The checker-board border was made with bright red. The word “Dresses” was lettered with No. 12 brush using bright red showcard color. This line of lettering was also shaded and striped with white showcard color. The small lines of lettering were done with No. 4 model “C” speed ball pen, using regular ink for pen work. The numeral “4” was lettered with white and then lightly air-brushed or shaded with dark red.

Card No. 2. Size 16×22 inches. Dark brown cardboard with the letter “W” in light green, outlined with gold. The balance of the first two lines of lettering was done with No. 12 brush using cream showcard color. The last three lines were made with a smaller brush using light red showcard color and mixed with yellow to form a very pale pink.

Card No. 3. Size 8½×13 inches. Plain white cardboard, round-cornered, with border outside of the panel air-brushed in light yellow. The flowers which show faintly in the reproduction were violets made with a small brush, using purple ink. The vines were done in light green. The lettering was done with model “C” speed ball pens, using gray ink for shading the words, “Men’s Shirts.” The numeral “3” was outlined in white.

Card No. 4. Size 9×5½ inches. Plain white cardboard lettered with No. 12 brush and black showcard color. The border and the figures were then airbrushed in purple ink and the face of the figures striped with white.

Dresses for the Practical Women $4

WE can please you in style quality and price