When the erstwhile Dictator first got news of the coming invasion, the crust began to crack slightly around the edges of his aloofness. He commenced saying Good Morning to his Customers and introduced other revolutionary changes in the business.
Also he began a quiet but systematic campaign of subterranean rapping against Young Loch, having scratched up the buried fact that Loch’s grandfather had once swiveled the books when he was County Treasurer.
But Loch was so busy connecting up with desirable Agencies that he paid about as much attention to the Opposition as if it had been located in Portuguese West Africa.
One by one those manufacturers who had been supplying their exceptional wares in driblets to old Punko, decided to give Young Loch exclusive control for the following sound and sufficient reasons, to-wit and as follows: first, because he was willing to place a decent-sized order on Regular Terms with no overhanging strain in way of Special Conditions; and second, because of the reason just stated.
Loch also ran 6-inch dbl. cols. at regular rates in the influential Local Sheet advertising the Lines he carried and received many free cols. in the restricted Reading Pages where he was heralded as a young man of Exceptional Promise, and his project as a Valuable Addition to the Large And Growing Commerce of Our Town.
Young Loch did not ask the manufacturers to contribute anything toward this smashing publicity campaign, except Electros of their thrice-inspected Goods, which they promptly forgot to send, according to custom.
When old Maharaja Magoop saw his Customers dropping off like crumbs when the table-cloth is snapped, he began to get very irritabilious and petulant, and told the Town Folks in a wavering falsetto what he thought of the civic spirit of a community that would desert a Lifelong Taxpayer for some young Upstart who had never helped the Town in any way.
Several people, who could not conveniently pay their accounts at the time because they had told the Ice Man to bring ice every day, were inclined to agree with him right up to the doggone roof; but even these few anti-penults were obliged to patronize Young Loch’s place to a certain extent because The Latter now had the exclusive agency for certain leading Implement Lines formerly held down by The Former, and which required Repair Parts that must fit perfectly, but usually didn’t.
At last it was brought home to the once Mighty Monarch that any Dealer who controlled a well-advertised and popular Line of Goods enjoyed a Valuable Asset and was supposed to move a muscle once in a while in the direction of selling the stuff, and not expect the manufacturer of it to do all the chores.
Into his concrete cone was also drilled the tardy knowledge that a Customer is entitled to some slight measure of Service, and in the sanctified name of Profit should not be regarded in the light of a blaspheming intruder if he fails to wiggle in on an abject stomach and apologize for leaving some of his money in the joint.
In short, old Rigid Neck came to see ultimately that he was in the Discard good and fine. With ever-increasing grouchiness he gradually jelled down in the old sagged Cane Seat where the merry little spiders could spin their silvery webs in peace above his cosmos.
The last heard of him, he had rented out his Store window to an itinerant printer who installed therein a nice little Foot Press and was doing very neat calling-cards for 50c per 100.
As for Young Loch he kept up the Good Work full many a year and came to be most highly respected by his Fellow Citizens, including the President of the Enterprise Real Estate & Investment Company whose budding daughter Loch plucked off the rosebush of Love before his red-eared rivals got within a mile of the garden.
Loch was also beloved by Salesmen everywhere, for he never asked them for an Inside Five, a breakage allowance, or donation of Goods for a Church Fair Raffle.
And he always got through with The Boys in time for them to get away on the Four Forty-Five and see a good Show in the Big Town that night.
The Lesson for Today: He who serves most is the King Pin.
HOT SKETCH NO. 8
THE EFFICIENCY EXPERT
THERE was a Piece of Cheese.
He wore a stand-up collar, broken-lot size, and had a/an Adam’s Apple that used to romp up and down the highway every time he swallowed.
Also he was the busiest bee in the swarm.
After supper each night he had to rush down to the Depot to see that the Railway Boys escorted the 7:12 in and out of the Town all right, and then he’d rush back to the Cigar Store to hear the phonograph play, and lay down a few sound rules on International Relations until the President of the First National Bank came in to buy his after-dinner cigar and it was time to lock up.
After that, he would tear madly over to the Kelly House and there drop a few pearls of wisdom before the Night Clerk while that dignitary was out at the curb cleaning the big tin cuspidors that had served in their day to emphasize many a heated argument between rival groups of local parliamentarians.
Ed Galloway was the name of our genius-in-the-cocoon and wherever Ed was to be found, you knew that something of importance was pending. He seemed to have a gift for being on the spot. If you saw him streaking up Mill Street, you might wonder where he was going, and he might wonder where he was going, but before he got a block away, a barn or something would be sure to catch fire just as he was passing it, or a horse get his hoof caught in the trace, or somebody would be driving a stake just a wee bit off center, and straightaway Ed Galloway would find an avenue for his services or advice. He was present everywhere but Church.
Of course there were certain narrow, quibbling spirits, just as there are in every hamletto, who objected to Ed always chiseling in on everything, but there were not lacking those who, like Jeff Webster, Sole Owner and Proprietor of Webster’s Bus Line, believed that Ed Galloway had pretty near the right hashish on things, nine times out of ten.
Away off somewhere in Thibet or in Sumatra there may have been some petty local question that Ed was not wisdomed-up on, but everything that took on the character of a national or international issue, he could discuss from basement to belfry. He was as much at home in the busy arena of Politics and Business as he was in the wide realm of Science and Philosophy.
There was one thing that Ed had in common with all great political leaders, whether they were fully aware of it or not. It was a positive, ultimatum-like tone in which he rendered his decisions in all cases, regardless of their importance to you, to him and/or to the world at large.
If, for instance, Ed happened to pass a cup of water from the Court House pump to the stranger within the gates, he would say: “That water, Sir, is the purest, freshest water in this here whole State.” He’d say it with a sweep of the arm that seemed to include not only the State but the whole Universe, neither of which territories had he ever canvassed.
Dumbells of Business · The Wunder Library — complete classics, free to read, with narration.