One day, as Luck would have it, Comrade Purchasing Agent suddenly up and kicked off his mortal cocoon, leaving behind him a wife and a gallon of gasoline for his motorcycle. Bill was chosen to fill the vacant chair, and putting it Very Mildly yet informingly, the news did not exactly crush him to death. On the contrary, he went out in the Coat Room and shook hands with himself until he had two lead arms and one limp theologian’s grip left in his Gripper.
Bill’s first week as Buyer saw him billy-sundaying every salesmanic trail-hitter that struck the Works. But somehow the Open Arm stuff seemed to convey to visiting Salesmen the impression that Bill as Buyer for the Works intended to lay in a million dollars’ worth of their Stuff. When he told them that he wasn’t in the market, they couldn’t seem to assimilate the tidings and just continued to hang on until the whistle blew and the regular daily imitation of the Rush from Pompeii commenced.
Bill’s second week as Buyer saw him giving Explicit Instructions to the Office Spaniel to bring to him the card of every visiting Salesman before letting the gunk in. In this way quite a few zeppelins were put out of commission before they reached the First Line Trench, and Bill got several minutes each day in which to Attend to Business.
But Bill’s heart was still too full of the mush-and-milk of Human Kindness to long hold down the lid on his Buoyant and Bubbling nature, and so he continued to spend most of his conscious hours watching the skilful Air Navigators loop-the-loop from dizzy heights. Besides, there was in Bill himself a lingering love for the sport which he found it hard to curb, and which caused him to forget his position as Buyer every once in a while and ascend as high as any of The Boys—though always to regret it when he came to earth again.
Bill’s third week as Buyer found him with his Office moved back a mile and a half from the front door and all approaches barb-wired and mined. Out in the Reception Office hung a sign, “Salesmen seen Thursdays ONLY, between 10:30 and 11:30,” and while the lettering was not large enough to be seen across the river, it was plainly visible to everything this side.
Such Salesmen as were fortunate enough to receive an invitation to visit Bill’s imperial headquarters were escorted by two gendarmes with secret Road Maps that enabled them to find the way; and these Luckies were then permitted to stand unheeded in the doorway from 20 to 30 minutes twirling their little dollar derbys and snapping the rubber-band on their leather covered catalogues until such time as the Honorable Bill had finished dictating his daily batch of Third Reader essays.
The idea in keeping these few privileged Samsons of The Sale hovering around the entrance to the refrigerator was to give them time to apply the Air Compressor after observing certain ominous signs which Bill had hung around the walls and which read: “Be brief,” “Tell it, and Tell it Quick,” “Come to the point. If there isn’t any STAY OUT!”
If the visitors were not thoroughly cowed by these sinister signals, they could proceed further and read an additional warning painted on the back of the Visitor’s Chair which read: “This is no Park Bench.” The letters were about the size of the name on the side of a Neutral Merchantman.
Whenever Bill said to a waiting Salesman, “Come in,” you could see his breath like on a crisp winter morn. After that, he wouldn’t say another word until the Salesman had finished a five-minute Oration. Then Bill would say, “Not interested. Good day.”
Under this policy of Frightfulness, Bill naturally became the target for a shower of shrapnel every time The Boys got together in the Smoker. What one would forget to call Bill, another would think of, thus thoroughly canvassing the Field of Invective at every session.
One fine day an Old Customer to whom Bill had once sold goods when he himself was a livery-bumping County Hopper, blew into the Office as the Representative of an Advertising Novelty House. It seems that Business had gone bunc with the Old Customer and he had been obliged to knit up with a Road Job to keep the wolf off the door-mat. He was sure he could land his old friend Bill as a new customer for his almanacs or some other neat and fetching advertising novelty, and thus make a Killing with his Firm. He sent word back to the barracks where Bill was entrenched saying that he was waiting in the offing and wanted to see him. Bill frowned when he saw the card but told the sentry to show him in anyway.
A few moments later the poor misguided Yob, who had read his Human Nature all awry, appeared at the door of the Cold Storage Plant, and, catching sight of Bill who sat stalling as usual and didn’t see the Approach, rushed into the room with an extended bronze paw the size of a Smithfield ham and yelled: “Hello Bill old socks!”
The shock was too much. To have been “Billed” by this brazen intruder would have been bad enough, but to be “Socked” at the same time was the belt-below-the-belt that laid Bill low. With one hand clapped to his heart and the other to his head, he staggered to his feet and then fell heavily to the ice-bound floor—a victim of heart failure superinduced by acute inflammation of the Ego.
Lesson for Today: To get a calm view of the bull, you’ve got to be on the opposite side of the fence.
HOT SKETCH NO. 7
THE PAMPERED DEALER
A CERTAIN condescending old zambuck thought he was doing his Town a large comprehensive favor by being in the hardware business.
Whenever a Customer entered his store, carrying the door-webs through on his hat, the grouchy one would look over his glasses to see who it was, and then go on reading his newspaper until he got good and ready, thereby justly rebuking the intruder.
Salesmen who called to sell him their flawless Goods used to grow old and hoary sitting around the dumpo waiting for him to say officially that he didn’t care to look at the stuff.
Then they would salaam low and in a galley-grind’s voice thank him for the interview, and back out of the place on their shirt-fronts, and go sell a lot of Small Bills at high prices over the County at the expense of Dear House, and then come back and beg the Civic Benefactor to accept the bouquet at 50 percent profit to himself by placing an order covering only the bare quantity they had sold for him.
With a show of reluctance and drab boredom seldom seen outside the Banking Business, the old Nawab would finally put his influential signature to the Order, but only on condition that the manufacturers consented to run an Advertisement at their own cost in the local paper featuring his progressive and popular Establishment. Of course if they cared at the same time to slide in a few 5-point words about their own goods, why he would have no special objection.
If it so happened occasionally that he so far lost his balance as to buy one dollar and sixty cents’ worth more stuff than had already been sold for him by the visiting Salesman, he would sit himself down on his comfortable chair-pad of old newspapers and write off a starchy hand-tooled letter to the House—on stationery that had been printed for him free of charge by some Easy Eugene of the manufacturing world—and insist emphatically upon having a Special Man from the factory payroll to help him dispose of the surplus as well as wait upon customers, assist in taking Inventory, and be generally useful about the premises.
It is not recorded that any of the manufacturers who were privileged to sell their goods to this highly respected and pampered posh went so far as to pay his store rent for him or defray the expenses of his family wash.
But through their tripe-eyed vision of Sales Promotion they ultimately succeeded in swelling his super-structure to the point where he was able to snuggle down into the comforting hallucination that he could throw any one of them into the bogs of bankruptcy at any time by simply holding back his thirty-cent orders.
Now it came to pass that a certain young Lochinvar of high voltage had been tiptoeing about for a favorable Town in which to weigh-in a blooded Hardware Store, and he happened to hear of this martyr to the noble cause of service.
In fact every Salesman that Young Loch met told him the same story about the old crabbino, but some of them heralded the tidings with less profanity than did others.
Young Loch did not have to get a powerful field-glass to see the Opportunity that lay before him and stretched out its arms. He could see it with his eyes tied behind his back.
So forthwith he sallied to the Particular Town to which we have up and alluded, and in due season he opened him up an establishment that had old Puffed Bean’s place looking like a Hongkong junk hole. The swellest cry in Hardware Shelving was installed, and you could close your big searching eyes and walk all over the place without tangling up with nail kegs, rope, barbed wire and other embellishments peculiar to the small-town hardware dispensary.
Dumbells of Business · The Wunder Library — complete classics, free to read, with narration.