Part 12

When the recording session get underway, Brown observes the performers through the thick glass of the control booth as they stand around a microphone, reading their line with animation. From time to time he stops the action and repeats parts of a scene. "It's all spliced together afterwards," he explains.

In the late 1940s, Brown began to produce television dramas, such as Lights Out and the Chevy Mystery Show. He built a large TV studio on West 26th Street for that purpose, which for many years he has leased to CBS for filming the soap opera The Guiding Light.

For most of his career, Brown has been a resident of the Upper West Side. The father of two, he is married to Shirley Goodman, executive vice president of the Fashion Institute of Technology. He has long been involved in community affairs and charitable organizations, including the Federation of Jewish Philanthropies, the National Urban League and the National Conference of Social Work. Brown is constantly in demand as a public speaker, a fund-raiser, and a creator of multimedia presentations.

His plans for 1980 include reviving the Adventure Theater, a children's radio with that he last did in 1977. "The best thing about radio drama," he joyfully concludes, "is that we can take you anywhere, unhampered by sets, production costs, locations, makeup, costumes, or memorizing lines, and make you believe everything we put on the air. ... The screen in your head is much bigger than the biggest giant screen ever made. It gives you an experience no other form of theatre can duplicate. It's the theatre of the mind."

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FERRIS BUTLER Creator, writer and producer of Waste Meat News

4-7-79

Every Saturday at 11:30 p.m., millions of Americans tune in to what is indisputably the boldest, the most innovative, and frequently the most tasteless comedy show on television -- NBC's Saturday Night Live. But for the 400,000 residents of Manhattan who have cable TV, there is another program -- also aired at 11:30, but on Sunday evening -- that is, in its own way, even more offbeat.

Known as Waste Meat News, the half-hour satiric revue has been a regular feature of Channel D since April, 1976, when a young Westsider named Ferris Butler decided that he had the talent to write, direct, and produce his own comedy series, even without money and film equipment. Time has proven him right: last year, TV World magazine discovered, in a poll of viewers, that Waste Meat News is the most popular comedy program on cable, out of 150 public access shows.

A tall, willowy, 27-year-old with a quizzical expression permanently fixed on his face, Ferris once worked as a part-time office boy at Channel 7's Eyewitness News, and there he came to the conclusion that "TV news is nothing but throwaway scraps, like sausages or hot dogs. ... Very little protein, like waste meat."

Many of the skits he conceives have the same format as "straight" news items, but have been twisted by his imagination into something outrageous. In place of the standard weather reports, for example, there is Ferris' "Leather Weather Girl," in which a girl is tied to a table, her body representing a map of the world.

The weather reporter, while telling about an impending onslaught of rain and snow, dramatizes his points by pouring a pitcher of water over the girl, smothering her with shaving cream, and finally applying a blow dryer to evaporate the messes while explaining that a warm air front will follow. Other skits include "Swedish Grease," "Music to Eat Rice By," and "The Adversaries," in which two actors wearing grotesque masks debate the question: should monsters be allowed to kill people, or just frighten them?

Ideas for skits, says Ferris, come to him any time of night or day, now that he has "stopped working at any legitimate job. I watch a lot of television. But most of the time, I meander around the streets and just think.

"I remember when I got the idea for the foreign language cursing detector. I was sitting on a bench in the park, smoking grass, when some foreign tourists came and sat down, and started talking about me in German like I was a bum. And I thought, why not have a portable siren that goes off whenever a swear word is spoken in any language?"

He describes himself as "a very unregimented person who can't jive with the mainstream industry." This accounts for much of the spontaneity in Waste Meat News. The performers sometimes don't see the scripts until the taping session. Each segment requires several run-throughs before it is smooth enough to be filmed. Frequently the filming goes on far into the night. Although the show is done with a single camera and half-inch videotape, the final result makes up in charm what it lacks in professional gloss.

"Maybe I'm a little rough in the way I produce it," says Ferris, "but I'm being a pioneer and I'm not worried about perfection as long as the audience has a positive reaction."

His cast is an irregular group of about 15 unpaid actors and actresses, most of them young. Two current stars of Waste Meat News are Pat Profito, a master of comedy who injects an infectious vitality into all of his performances, and Laura Suarez, a Strassberg-trained actress and former Playboy Bunny who frequently portrays the naive sexpot who crops up in many of Ferris' sketches.

Most of the filming is done on the Upper West Side -- usually on the street or in someone's apartment, but also in such diverse places as stores, restaurants, the waterfront, boiler rooms and lobbies. A recent skit was shot at a Westside swimming pool; it features Pat Profito as a swimming instructor who teaches three bikini-clad beauties his "jump-in-and-swim" method, in which he pushes them into the pool and expects them to swim instinctively, or drown.

Ferris, who grew up in Queens and Brooklyn "and departed as soon as was possible," studied filmmaking at New York University under Martin Scorsese and was encouraged to pursue comedy writing. For the past five years he has been married to Beverly Ross, a composer with many hits to her credit including "Lollipop."

It's 10 seconds before midnight on Sunday evening. Time once again for Ferris to bid his viewers goodnight. "And remember: stay alienated, stay wiped out, and stay wasted."

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EASTSIDER SAMMY CAHN Oscar-winning lyricist

3-10-79

"I've never written a song that didn't almost write itself," says Sammy Cahn, one of the world's most successful lyricists of popular songs. "I'm like the catalyst. It's like I start the boulder down the hill, but after that, there's only one place it can go. I'm always thrilled by the adventure of finding the lyric and leading it to a happy conclusion. If I come to the slightest impasse, I've learned to stop, and look around and see what needs to be done around the house. Then I come back, and it's so easy. You can't go into combat with a lyric."

Over the past four decades, his songs have received four Oscars and more than 30 Oscar nominations. Among his numerous hits, written in collaboration with six different melodists, are "Three Coins in a Fountain," "Love and Marriage," "Call Me Irresponsible" and "Let It Snow! Let it Snow! Let it Snow!" His musicals include Anchors Aweigh and High Button Shoes. As a performer, he has the distinction of making his Broadway debut in 1974 at the age of 60, in a one-man show with backup musicians titled Words and Music, in which he sang his own material and told colorful stories about his life and career. For his performance, Sammy won the Outer Circle Critic's Award for Best New Talent on Broadway, as well as a Theatre World Award. Since then, he has been in great demand all over the country as an entertainer.

Small, wiry and energetic -- he describes himself as "all glasses and mustache" -- he is utterly without pretension, and seems as much at home with strangers on the street as he is with royalty (last year he sang for England's Prince Charles). He manages to embrace both worlds by involving himself in many projects simultaneously.

Born on "the lowest part of the Lower East Side," he now has an apartment in the East 60s with his wife Tita, a fashion designer. He has another residence in Los Angeles, and spends about the same number of days each year in the two homes.

Recently Sammy completed the songs for a new cartoon film of Heidi and a series of songs for Sesame Street. He also works as a consultant for Faberge, and has a large office in the company's East Side headquarters. As president of the Songwriters Hall of Fame, Sammy devotes much of his time to publicizing the non-profit organization's museum on the eighth floor of One Times Square. It is open Monday through Saturday from 11 a.m. to 3 p.m., and admission is free. He recently met with the producer of the Broadway musical Annie to discuss writing a new musical. He gives generously to many charitable causes.