100 New Yorkers of the 1970s is a public-domain classic of history by Max Millard.
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Copyright (C) 2005 by Max Millard
100 New Yorkers of the 1970s
By Max Millard
Dedication: to Bruce Logan, who made this book possible.
Copyright 2005 by Max Millard
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INTRODUCTION
The interviews for this book were conducted from May 1977 to December 1979. They appeared as cover stories for the _TV Shopper, a free weekly paper that was distributed to homes and businesses in New York City. Founded by Bruce Logan in the mid-1970s as the West Side TV Shopper_, it consisted of TV listings, advertisements, and two full-page stories per issue. One was a "friendly" restaurant review of an advertiser; the other was a profile of a prominent resident of the Upper West Side of Manhattan. The honoree's face appeared on the cover, framed by a TV screen.
The formula was successful enough so that in 1978, Bruce began publishing the _East Side TV Shopper_ as well. My job was to track down the biggest names I could find for both papers, interview them, and write a 900-word story. Most interviewees were in the arts and entertainment industry -- actors, singers, dancers, writers, musicians, news broadcasters and radio personalities. Bruce quickly recruited me to write the restaurant reviews as well. During my two and a half years at the paper, I wrote about 210 interviews. These are my 100 favorites of the ones that survive.
These stories represent my first professional work as a journalist. I arrived in New York City in November 1976 at age 26, hungry for an opportunity to write full-time after spending six years practicing my craft at college and community newspapers in New England. I had just started to sell a few stories in Maine, but realized I would have to move to a big city if I was serious about switching careers from social worker to journalist.
My gigs as an unpaid writer for small local papers included a music column for the _East Boston Community News and a theater column for the Wise Guide_ in Portland, Maine. I had learned the two most important rules of journalism -- get your facts straight and meet your deadlines. I had taught myself Pitman's shorthand and could take notes at 100 words a minute. So I felt ready to make the leap if someone gave me a chance.
Full of hope, I quit my job in rural Maine as a senior citizens' aide, drove to New York, sold my car, moved into an Upper West Side apartment with two aspiring opera singers, and began to look for work.
One aspect of the New York personality, I soon observed, was that the great often mingled freely with the ordinary. At the Alpen Pantry Cafe in Lincoln Center, where I worked briefly, David Hartman, host of Good Morning America, came in for his coffee every morning and waited in line like everyone else. John Lennon was said to walk his Westside neighborhood alone, and largely undisturbed.
The other side of the New York mentality was shown by nightclubs surrounded by velvet ropes, where uniformed doormen stood guard like army sentries. Disdaining the riffraff, they picked out certain attractive individuals milling outside and beckoned them to cut through the crowd, pay their admission and enter. The appearance of status counted for much, and many people who lived on 58th Street, one block from Central Park, got their mail through the back entrance so they could claim the higher class address of Central Park West.
In early 1977 my shorthand skills got me a part-time job at the home of Linda Grover, a scriptwriter for the TV soap opera The Doctors. On the day I met her, she dictated a half-hour script to me, winging it while glancing at an outline. My trial of fire was to transcribe it, type it up that night and turn it in the next morning for revisions. I got little sleep, but completed the job. After that I became her secretary.
Linda's soap work was unsteady, and to supplement her income she wrote all the cover stories for TV Shopper. After I'd been helping her for a few months, she accepted a full-time job as headwriter for a new soap. I had told her of my ambition and shown her some of my writing, so she recommended me to Bruce as her replacement.
For my first assignment, Bruce sent me to interview Delores Hall, star of a Broadway musical with an all-black cast, Your Arms Too Short to Box With God. I went to the theater, watched the show, then met Delores backstage. The first question I asked her was: "Is that your real hair?" She smiled good-naturedly at my lack of diplomacy and didn't answer, but made me feel completely at ease. She led me outside the theater, and without embarrassment, asked me to hail the taxi for us. Then she directed the driver to a favorite soul food restaurant, where she stuffed herself while I conducted the interview. She was as gracious in my company as she had been on the stage while bowing to a standing ovation. Later, her role in the show won her the Tony Award for Best Featured Actress in a Musical.
After completing my Delores Hall story, I was kept constantly busy at the TV Shopper for as long as I stayed in New York. At first Bruce gave me all the leads, many of whom were people who had requested to be on the cover. But soon I was after bigger game, and began to systematically hunt down people whom I had grown up admiring. I scanned People magazine each week to find out which celebrities were New Yorkers. When I landed an important interview, I often visited the New York Public Library of Performing Arts in Lincoln Center to study the clipping files and prepare my questions.
A few interviewees were distant and arrogant, making it clear that they wouldn't be wasting their time with me if not for the insistence of their agent. A cover story in the TV Shopper could possibly extend a Broadway run for a few days or sell another $10,000 worth of tickets to the ballet or opera. But the vast majority of my interview subjects were friendly, respectful, and even a little flattered by the thought of being on the cover. In general, the biggest people were most likely to be unpretentious and generous of spirit.
It was thrilling experience to meet and interview the people who had been my idols only a few years before. When we were alone together in a room, I felt that -- if only for that brief period -- I were the equal of someone who had achieved greatness. I had grown up reading Superman comics, and one day it flashed on me: this is Metropolis and I'm Clark Kent!
My subjects probably found me somewhat of a rube. I didn't dress well, I had little knowledge of New York, I asked some very simplistic questions, and until 1979 I didn't use a tape recorder. So perhaps some of the stars were put off their guard and revealed more of themselves than they would have to a more professional interviewer. I was struck by how single-minded they were for success. Probing their brains was like getting a second college education. Their main message was: Don't waste your life and don't do anything just for money.
Of course, many people declined my request for an interview. Among those I fished for, but failed to reel in, were Richard Chamberlain, Isaac Bashevis Singer, Bob Keeshan (Captain Kangaroo), Rex Reed, Halston, Carrie Fisher, Russell Baker, Ted Sorensen, Joseph Heller, Margaret Meade, Helen Gurley Brown and Ira Gershwin. Then there were the Eastsiders and Westsiders too famous to even approach, such as Woody Allen, Bob Hope and Mikhail Baryshnikov.
The person who did more than anyone else to secure first-rank interviews for me was Anna Sosenko, a woman in her late 60s who owned an autograph collectors' shop on West 62th Street filled with elegantly framed letters, manuscripts and autographed photos of some of the greatest names in the history of entertainment. Despite her treasures, she always talked with one hand over her mouth to hide the fact that she had practically no teeth.
For 23 years Anna had managed the career of cabaret superstar Hildegarde Sell, and had penned Hildegarde's theme song, "Darling, Je Vous Aime Beaucoup." Anna was still a formidable figure in showbiz; every year she produced a spectacular fund-raising all-star show in a Broadway theater that paid tribute to Broadway legends. Her 1979 show, which I attended, included live performances by Julie Andrews, Agnes DeMille, Placido Domingo, Alfred Drake, Tovah Feldshuh, Hermione Gingold and Rex Harrison.
I met Anna through her friendship with Bruce Logan, and she became my direct link to many stars of the older generation, including Douglas Fairbanks Jr., Lillian Gish, Ann Miller, Maureen O'Sullivan and Sammy Cahn. One phone call from Anna was enough to get me an appointment.
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