📘 Keep cohort from meaning average users
Cohorts group users by a shared start — they beat vague averages. Retention triangles and churn math reveal what aggregates hide.
3
lessons
~15 min
to learn
Adults
level
What you’ll learn
- Shared start beats averagesDefine cohorts by shared start.Time-windowed groups beat mush.
- The retention triangleRead retention triangles.Diagonals tell the life story.
- Read curves without lyingAvoid classic reading pitfalls.Survivors and seasons flatter.
Grounded in trusted sources
- Cohort analysis teaching primers
- Retention triangle / table construction guides
- Retention vs churn identity notes
- Revenue cohort reading practices
- Survivorship bias and seasonality pitfalls
- Business analytics dashboard critique notes
Every Wunder lesson is built from real, reputable sources — never invented.
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