wunder beta📘 Keep business model from meaning plan
A business model is how you create, deliver, and capture value — not a forecast deck. Canvas blocks and unit economics keep the logic honest.
3
lessons
~15 min
to learn
Adults
level
What you’ll learn
- Model vs plan vs strategySeparate business model from strategy and plan.Create, deliver, capture — Magretta tests keep the story honest.
- Canvas and value engineUse the canvas as linked blocks, not decoration.Segments and value propositions must move with channels and costs.
- Numbers that keep it honestAnchor the model in unit economics.Patterns help; numbers decide whether the engine works.
Grounded in trusted sources
- Alexander Osterwalder & Yves Pigneur, Business Model Generation (Wiley, 2010)
- Joan Magretta, "Why Business Models Matter," Harvard Business Review (May 2002)
- Strategyzer AG, The Business Model Canvas (strategyzer.com)
- Alexander Osterwalder et al., Value Proposition Design (Wiley, 2014)
- Clayton Christensen et al., "Know Your Customers' Jobs to Be Done," HBR
- Ash Maurya, Running Lean (O'Reilly)
- Michael E. Porter, Competitive Advantage / Competitive Strategy (context)
Every Wunder lesson is built from real, reputable sources — never invented.
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