Part 10

After a brief period of busy activity the store aisles are for the moment practically deserted once again. There is a group of buyers "signing in"--once again the inevitable time-list--at the superintendent's office just beneath the main stair, where five or ten minutes ago the "big chief" of the whole main floor was giving his section managers their special instructions for the day. The rest of the aisles are all but empty. The clerks are behind the desks, the cashiers at their posts, the section managers at attention, the elevators banked and waiting at the ground floor-- Then--

Nine o'clock!

The echo of Madison Square Mary telling the hour comes rolling up Broadway. The street doors swing open; almost as if working upon a single mechanism. The first of the shoppers come tumbling in. The great main aisle of the store--one thinks of it almost as the Broadway of this city within a city--is populated once again. The chief stream of the store's patrons pours down through it. Other streams from the doors in the side streets join it; still others diverge down the side aisles, up the stair and escalators, into the elevators which presently go packing off, one by one, toward the mysterious and fascinating regions of the upper floors. In three or four brief minutes the picture that one has of that mighty first floor from the mezzanine balcony that runs roundabout it is of a great mass of hurrying, scurrying humanity; no longer any well-defined currents, but little eddies and pools of human beings constantly and forever changing.

And this but hardly past nine o'clock in the morning. In another hour there will be still more folk within the great building. Most of them have come to shop, a few of them to take a tardy breakfast in the comfortable restaurant upon its eighth floor. One might not think that it would pay to open a restaurant for breakfast at as late an hour as nine in the morning, but such a one would not know his New York. Breakfast in our big town is rarely over until the setting of the sun.

For an hour at the beginning of the day the Macy family may shop in its own interest. The saleswomen--the men as well--may obtain permits from their division managers which in turn entitle them to large and conspicuous shopping cards which serve two pretty definite purposes--the identification of the saleswoman as an actual and authorized shopper (she is not supposed to go nosing around other departments merely in her own interest or curiosity) and the obtaining for her of the discount to which she is entitled. Macy's is known pretty generally as a store of no special privileges or discounts. Teachers, clergymen, professional shoppers, dressmakers are recognized and welcomed in the big store, but only upon the same terms as every other sort of customer. But the rule bends, ever and ever so gently, for the man or woman who is employed within it. After all, he or she is a part of the family and so entitled to be recognized. This recognition takes the form of a sizable reduction upon the wearing apparel necessary for his or her personal use. This difference goes upon the books of the store as a business expense.

By ten the store has finished shopping in its own behalf. Its maximum force for the day is on the job and the wise shopper comes close to this hour. For by eleven the force is reduced. Luncheon is a very simple human necessity; but a necessity, nevertheless. And New York has never countenanced the Parisian habit of locking up practically all shops and stores and offices for an hour and a half or two hours in the middle of the day. But then New York has never taken its meal-times quite so seriously as Paris. Upon this one thing alone a considerable essay might be written.

But New York must lunch, just as Paris or London or any other community must lunch. And so for three valuable hours out of the middle of the day the Macy force is reduced nearly one-third its size. Forty-five minutes is the ordinary allotment for lunch and the house prefers that its folk shall take this mid-day meal underneath its roof. Toward this end it has made, as we shall see, elaborate and expensive preparations in the form of elaborate lunch-rooms and the like. However, it recognizes that there are many workers who prefer to go out at the middle of the day. And proper arrangements are made for the accommodation of these folk.

By two o'clock, however, practically the entire selling force at least is back again. The hardest portion of the day begins. For, no matter how hard the store may advertise, no matter how it may strive to educate its patrons in every other way to the use of its facilities in the less crowded and hence more comfortable morning hours, the hard and solemn fact remains that it suits the comfort and convenience of the average New York woman to shop in the afternoon. And shop in the afternoon she does. She comes into Macy's right after luncheon--although a single glance at the big and crowded restaurant would easily convince you that she often lunches as well as shops in the big red-brick institution of Herald Square--and then gets right down to the serious business of shopping.

And at Macy's it is business; always business. The big store at Broadway and Thirty-fourth Street, in recent years at least, has not gone in for shows--for organ and orchestral concerts or recitals or anything of that sort. It has considered that its best shows are always upon its counters. It has had no quarrel with the successful stores that have added entertainment features to the other routine of their operations. It merely has contended that its own method was completely satisfactory to itself. Which, after all, is a position of infinite strength.

"Macy's attractions are its prices!" is an advertising slogan of the house so long sounded now that it has become almost a household phrase to its hundreds of thousands of regular patrons. It is a phrase up to which it has lived, steadily and consistently. And not only has it steadfastly refused to give shows of any sort--save, of course, those wonderful window pageants of other years, which were horses of quite a different color indeed--but it has also refused up to the present time to install such non-merchandise enterprises as manicuring parlors, hair-dressing rooms, barber shops and the like. And this despite the fact that in selling such things as groceries and automobile sundries--to take two specific instances out of several--it has gone considerably beyond the merchandise scope of some of the very largest of its New York competitors.

"Hundreds of thousands of regular patrons?" you interrupt and repeat. "A hundred thousand people is a whole lot. Until very recently, at least, the population of what would be considered a pretty good-sized American city."

Not long ago, I asked how many people came into Macy's in the passing of an average business day. I was promptly told that several times the firm had endeavored to make an actual and systematic count of the folk who passed through each of its many entrances, but had never entirely succeeded. Once, of a busy October day, the count up to two o'clock in the afternoon had reached and passed the one hundred and twenty thousand mark. At that time each of the great escalators which ascend from the main floor was handling its maximum capacity of 7,400 persons an hour; each of the fourteen public elevators was carrying the full number of passengers permitted it by law and the store management; while a host of other folk were doing business upon the ground floor without ever ascending to the fascinating mysteries of the land of Up-Above.

And that was October. If a man who had seen the throng of that pleasant autumn day and thought it well-nigh impossible only had returned to the big store on a December day--say the Saturday before Christmas last--he would have thought that three hundred thousand would have been far nearer the mark of the eight and one-half hours. Could more folk have been squeezed through those wide doors and into those broad aisles? It would have seemed not. Even with the aid of a whole corps of special policemen and traffic rules as scientific and as ingenious as those which regulate the vehicular traffic of nearby Fifth Avenue, it was a task of a good half-hour to get within the huge mart; another half-hour to get out again. Certain departments--notably toys--possessed navigation problems of their very own, and other departments, such as refrigerators and other household goods, were comparatively deserted. The Christmas trade is nothing if not oddly balanced.

Through a store such as this one may wander, ad libitum, and find a new surprise at nearly every corner of it. Certainly upon each of its floors. Nor are these to be limited, in any way, to the floors to which the public is ordinarily admitted. Once I remember coming through the eighth floor and suddenly emerging upon a clean, crisply lighted little workshop. At a long bench underneath an atelier-like window three men, fairly well-advanced in years, were working. One was engraving upon silver--the other two upon glass. The chief of the shop explained to me that in the beginning they were Germans but they had been in Macy's so many, many years that they were today to be classed as pretty thoroughly Americanized. One of them had sat at that bench--and the one down in Fourteenth Street that had preceded it before the northward trek to Thirty-fourth Street--for over thirty-two years. The three men were artisans--of the old school and of a sort that seemingly is not bred these days.

"When they are gone I do not know where we shall go to replace them," said the superintendent.

"You will have to quit doing this sort of work?" I ventured.

He answered quickly:

"Oh no," said he, "Macy's never quits. We shall have to find others--even if we train them ourselves. It is only the material for training that worries me. American young men of today are not overfond of painstaking work of this sort."

I knew instantly what he meant. As a nation we are made up of "shortcut" experts. Perseverance, patience, a tedious attention to uninteresting detail, have seemingly but little appeal to the average young man who is looking forward to a real career for himself. To be an executive--no matter by what name or title--and in as short a time as is humanly possible is apparently the only object that he sees ahead of him. A laudable ambition to be sure. But one shudders at the mere thought of a land which should be composed entirely of executives and wishes that we might develop more definitely a class of artisan workers, such as came to us forty, thirty, even twenty-five years ago.

The oldest of these men--the man with thirty Macy years to his credit--was chasing a hunting scene upon a great glass bowl as I bent over his desk. It was more than artisanship, that task; it was artistry. A real work of real art even though at the moment these elaborate cut-glass designs have lost a little in public favor. In their own time and order they will come back again, however. And the workmanship that made them possible will be restored to its own former high favor.

But even today there are large demands in Macy's for precisely this sort of thing. And glass grinding and engraving--which runs all the way from the making of prescription lenses for spectacles or for milady's lorgnons up to the cutting of an entire dinner service of the most exquisitely patterned glass or repairs to the bowl or pitcher that Bridget or Selma has so carelessly broken--is the chief factor of a shop that handles, as other parts of its day's job, jewelry and watch repairs, electro-plating of gold, copper, silver, nickel, the printing or engraving or stamping of stationery of every sort, to say nothing of leather goods of every kind and description and a thousand lesser and highly individual jobs, such as the regilding of a mirror or the transformation of an ancient whale-oil lamp into a modern incandescent one. It is small wonder that as a minimum seventy-five men are constantly employed in this shop; more, as the exigencies of this season or of that may demand them.

Yet this is but one of Macy's shops under that giant roof of Herald Square. There are others in close proximity--like those for the making of mattresses and bedding of every sort and variety and the establishment which brings broken toys back into life again. To my own Peter Pannish soul this last forever has the greatest fascination. Once, long years ago, I went into a great store in a distant city and found up under its roof a man whose sole task from one year's end to the other was the making of repairs upon toy locomotives. How I envied that man his job! And how the other day I envied the job of the Macy man who was repainting dolls' houses, one fascinating suburban villa after another. The doctor in the far corner of the room, whose patients ran all the way from lovely dolls of the most delicate china and porcelain to Teddy Bears who apparently had been badly worsted in some terrific nursery struggle, was a man with a position in which he might have genuine pride; but for the painting and re-arranging of those small houses a man, with an imagination in his soul, might almost afford to pay for the privilege of doing the work!

Five-thirty!

Again the doormen to their posts, two or three minutes in advance of the exact hour set. The minute hand upon the face of the clock no sooner reaches the exact bottom of its course, before a bell rings within the store and the great doors shut--simultaneously, as in the morning they had opened. But not permanently, of course. Dozens, hundreds, perhaps a thousand or more shoppers still are left within the store. Each is to be accorded a full opportunity to finish his or her transactions. There is no hurry; no ostensible hurry, at any rate. It would not be good-breeding to hasten the customer upon his way. And a canon of good merchandising is good breeding.

Gradually, however, the late-stayers eliminate themselves. The big doors open to let them out, but never again this day to let newcomers in. No rule of the house is observed more inexorably. And so gradually the store empties itself.

In the meantime certain departments have already ceased to function. The salesfolk are dismissed for the night and go scurrying off. A few bring out the dust-covers and these go out upon the stock. Counters are emptied. The stock, wherever possible, is put away, and when not put away is carefully covered. Nothing is left to chance nor to dust. System reigns. And the section manager, the last to leave his department for the night, makes sure that everything there is ship-shape against the coming of another day.

Before he is gone--and he, in Macy's, is multiplied into ninety or a hundred human units--the cleaning squads are out upon the floor, rolling out their bin-like carts in orderly formation and proceeding upon the debris like a miniature army. Four, five, six hours of hard work await them. It will be midnight, perhaps later, before the store is absolutely clean again and settled down to the monotonous presence of the watchman, to await the arrival of another dawn.

In the meantime the Macy family is pouring forth into the side streets through the doorways through which they entered before nine of the morning. There is little restriction, no red-tape about their leaving. Their brass discs--each individual and bearing the employee's designating number--which they dropped in the morning have been returned to them in the course of the day for use again upon the morrow.