Part 1

Produced by David Edwards, Martin Pettit and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive)

THE ROMANCE OF A GREAT STORE

Looking south from 42d Street--The old Reservoir and the Crystal Palace in the foreground]

The Romance of a Great Store

by Edward Hungerford

Author of "The Personality of American Cities," "The Modern Railroad," etc.

Illustrated by Vernon Howe Bailey

New York

Robert M. McBride & Company 1922

COPYRIGHT, 1922, BY ROBERT M. MCBRIDE & CO.

Printed in the United States of America

Published, 1922

To the Men and Women of The Great Macy Family Whose Fidelity and Interest, Whose Enthusiasm and Ability Have Upbuilded A Lasting Institution of Worth in The Heart of a Vast City This Book is Affectionately Dedicated by its Author.

E. H.

CONTENTS

CHAPTER PAGE

INTRODUCTION ix

Yesterday

I. THE ANCESTRAL BEGINNINGS OF MACY'S 3

II. THE NEW YORK THAT MACY FIRST SAW 7

III. FOURTEENTH STREET DAYS 31

IV. THE COMING OF ISIDOR AND NATHAN STRAUS 47

V. THE STORE TREKS UPTOWN 63

Today

I. A DAY IN A GREAT STORE 87

II. ORGANIZATION IN A MODERN STORE 109

III. BUYING TO SELL 145

IV. DISPLAYING AND SELLING THE GOODS 163