OF THE CHOICE OF WORDS AND EPITHETS.
The virtues of a word are two; the first, that it be perspicuous; the second, that it be decent, that is, neither above nor below the thing signified, or, neither too humble nor too fine.
Perspicuous are all words that be proper.
Fine words are those, that are borrowed, or translated from other significations; of which in the Art of Poetry.
The reason why borrowed words please, is this. Men are affected with words, as they are with men; admiring in both that which is foreign and new.
To make a poem graceful, many things help; but few an oration. For to a poet it sufficeth, with what words he can, to set out his poem. But an orator must not only do that, but also seem not to do it: for else he will be thought to speak unnaturally, and not as he thinks; and thereby be the less believed; whereas belief is the scope of his oration.
The words that an orator ought to use are of three sorts; proper, such as are received, and metaphors.
Words taken from foreign languages, words compounded, and words new coined, are seldom to be used.
Synonymes belong to poets, and equivocal words to sophisters.
An orator if he use proper words, and received and good metaphors, shall both make his oration beautiful, and not seem to intend it; and shall speak perspicuously. For in a metaphor alone there is perspicuity, novity, and sweetness.
Concerning metaphors the rules are these:
1. He that will make the best of a thing, let him draw his metaphor from somewhat that is better. As for example, let him call a crime an error. On the other side, when he would make the worst of it, let him draw his metaphor from somewhat worse; as, calling error, crime.
2. A metaphor ought not to be so far-fetched, as that the similitude may not easily appear.
3. A metaphor ought to be drawn from the noblest things; as the poets do, that choose rather to say rosy-fingered, than red-fingered Aurora.
In like manner the rule of epithets is, that he that will adorn, should use those of the better sort; and he that will disgrace, should use those of the worse. As Simonides being to write an ode in honour of the victory gotten in a course by certain mules, being not well paid, called them by their name, Ἡμιόνους, that signifies their propinquity to asses: but having received a greater reward, styles them the sons of swift-footed coursers.
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The English Works of Thomas Hobbes of Malmesbury, Volume 06 (of 11) · The Wunder Library — complete classics, free to read, with narration.