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The Clock that Had no Hands
And Nineteen Other Essays About Advertising
By Herbert Kaufman
New York George H. Doran Company
COPYRIGHT, 1908 BY THE CHICAGO TRIBUNE
COPYRIGHT, 1912 GEORGE H. DORAN COMPANY
THE·PLIMPTON·PRESS [W·D·O] NORWOOD·MASS·U·S·A
Contents
PAGE
The Clock that Had no Hands 1
The Cannon that Modernized Japan 7
The Tailor who Paid too Much 13
The Man who Retreats before His Defeat 19
The Dollar that Can't be Spent 25
The Pass of Thermopylae 31
The Perambulating Showcase 37
How Alexander Untied the Knot 43
If It Fits You, Wear this Cap 49
You Must Irrigate Your Neighborhood 55
Cato's Follow-up System 61
How to Write Retail Advertising Copy 67
The Difference between Amusing and Convincing 75
Some Don'ts when You Do Advertise 79
The Doctor whose Patients Hang On 85
The Horse that Drew the Load 91
The Cellar Hole and the Sewer Hole 97
The Neighborhood of Your Advertising 103
The Clock That Had No Hands, and Nineteen Other Essays About Advertising · The Wunder Library — complete classics, free to read, with narration.