Part 2

THE PRINTER'S ROLLER 144 By ALBERT S. BURLINGHAM, President of the National Roller Company, New York.

THE ILLUSTRATOR 154 By CHARLES D. WILLIAMS, Artist, New York.

HALF-TONE, LINE, AND COLOR PLATES 164 By EMLYN M. GILL, President of the Gill Engraving Company, New York.

THE WAX PROCESS 176 By ROBERT D. SERVOSS, Engraver of maps, etc., by the wax process, New York.

MAKING INTAGLIO PLATES 180 By ELMER LATHAM, Manager of the mechanical department of M. Kramer & Company, Photogravure Makers, Brooklyn, New York.

PRINTING INTAGLIO PLATES 190 By GEORGE W. H. RITCHIE, Printer of photogravure plates, etchings, etc., New York.

THE GELATINE PROCESS 198 By EMIL JACOBI, Manager of the factory of the Campbell Art Company, New York, and Elizabeth, New Jersey.

LITHOGRAPHY 204 By CHARLES WILHELMS, late of Sackett-Wilhelms Lithographing and Printing Company, Brooklyn, New York.

COVER DESIGNING 216 By AMY RICHARDS, Artist, New York, her specialty being cover designs.

THE COVER STAMPS 221 By GEORGE BECKER, of Becker Brothers Company, Die Cutters, New York.

BOOK CLOTHS 226 By HENRY P. KENDALL, of the Holliston Mills, Book Cloth Manufacturers, Norwood, Massachusetts.

BOOK LEATHERS 234 By ELLERY C. BARTLETT, of Louis Dejonge & Company, Dressers and Importers of Book Leathers, New York.

THE BINDING 237 By JESSE FELLOWES TAPLEY, President of J. F. Tapley Company, Binders, New York.

SPECIAL BINDINGS 248 By HENRY BLACKWELL, Fine Binder, New York.

COPYRIGHTING 257 By FREDERICK H. HITCHCOCK, Member of the New York Bar; President of The Grafton Press, Publishers, New York.

PUBLICITY 269 By VIVIAN BURNETT, formerly in charge of the Publicity Department of McClure, Phillips & Company, Publishers, New York.

REVIEWING AND CRITICISING 292 By WALTER LITTLEFIELD, a Member of the Staff of the New York Times Saturday Review of Books, and literary correspondent of the Chicago Record-Herald, and other papers.

THE TRAVELLING SALESMAN 303 By HARRY A. THOMPSON, formerly representing John Lane, and Small, Maynard & Company, Publishers. Now one of the Associate Editors of the Saturday Evening Post, Philadelphia.

SELLING AT WHOLESALE 320 By JOSEPH E. BRAY, formerly with A. C. McClurg & Company, Wholesalers, Chicago. Now with the Outing Publishing Company, New York.

SELLING AT RETAIL 328 By WARREN SNYDER, Manager of the Book Stores of John Wanamaker, Philadelphia and New York.

SELLING BY SUBSCRIPTION 339 By CHARLES S. OLCOTT, Manager of the Subscription Department of Messrs. Houghton, Mifflin & Company, New York.

SELLING AT AUCTION 350 By JOHN ANDERSON, Jr., President of the Anderson Auction Company, New York.

SELECTING FOR A PUBLIC LIBRARY 362 By ARTHUR E. BOSTWICK, Chief of the Circulation Department of the New York Public Library.

RARE AND SECOND-HAND BOOKS 370 By CHARLES E. GOODSPEED, Dealer in Rare and Second-hand Books, Boston.

THE BUILDING OF A BOOK

INTRODUCTION

By Theodore L. De Vinne.

To the hasty observer printing seems the simplest of arts or crafts. The small boy who has been taught to spell can readily arrange lettered blocks of wood in readable words, and that arrangement is rated by many as the great feature of printing. With his toy printing-press he can stamp paper upon inked type in so deft a manner that admiring friends may say the print is good enough for anybody. The elementary processes of printing are indeed so simple that they might have justified Dogberry in adding typography to the accomplishments of the "reading and writing that come by nature." With this delusion comes the desire for amateur performance. Men who would not undertake to make a coat or a pair of shoes are confident of their ability to make or to direct the making of a book.