Part 19

At present the cumbrous stone and the slow-moving flat-bed press are being supplanted by the light and pliable aluminum plates and the fast-moving rotary presses. The aluminum plate has all the requisites for the highest grades of lithographic or surface printing, and the rotary press is beyond doubt a vast improvement over the flat-bed press, not only as to speed, but also as to the quality and uniformity of its product. The mode of procedure in making transfers to aluminum plates is much the same as that employed in making transfers to stone. The pliability of the aluminum plate and the ease with which it can be adjusted to a printing cylinder has resulted in the successful introduction and use of two-and three-color lithographic rotary presses, printing at one operation two or three colors. It has been demonstrated that the result is fully equal to that obtained from the single-color press, provided good judgment be used as to the succession of the colors or printings. This marks a new epoch in the art of lithography and enables it to compete with the typographic three-color process, which has been making such wonderful progress during the last five years, and at one time seriously threatened lithography as a medium for the reproduction of certain classes of colored illustrations.

Our experience teaches us, however, that the surface or lithographic and the relief or typographic method will never seriously interfere with each other, but on the contrary by actively competing in all matter relating to the reproductive art will continue to improve their respective methods, and thus enable them to satisfy the continually increasing demands on the part of the public for colored illustrations, not only as to the quantity but particularly as to the quality thereof.

COVER DESIGNING

By Amy Richards.

So many books of the present day have decorative book covers especially designed to fit each book that many people who buy the books are beginning to ask what suggests these designs and how they are executed.

Having made book-cover designs for a number of years, I have been asked to write a practical account of how these book covers are made, which will give an answer to some of these questions. This account will have no bearing on the designs used on hand-bound books with their beautiful "tooled" covers. These are a different branch of the art altogether from the so-called "commercial bindings" which I am about to describe. The designs for these tooled covers are as a rule made by the same hands that bind the books.

Every year hundreds of books are published that need "commercial" book covers. In many cases these covers are used to help sell the book; that is, they must be attractive enough to draw attention to the book as it lies on the counter in the bookshops and other places where the book is on sale.

Some publishers have artists, regularly employed, to make their own designs exclusively; but as a rule each publisher keeps in touch with a number of designers, sending for one or the other as the needs of a particular book require. When a design is needed, the particular sort of cover required is discussed with the publisher, the number of colors that can be used is mentioned, also the exact dimensions of the book and the material to be used in binding the book. Almost every designer prefers to read the manuscript of the book, if possible, or to have a synopsis of it, for, naturally, he can make a much more suitable and successful cover if he has a complete idea of the subject of the book.

Having read the book, or having been told what it is about, the designer makes one or more rough sketches in color, giving a general idea of the book cover, both as to design, color scheme, and material to be used in binding. If one of these sketches is selected, the designer then makes an accurate "working" drawing, either in color, or black and white. If a black-and-white drawing is made, a rough color sketch is sent with it to indicate how the die is to be cut.

A finished book-cover design can be made on water-color paper, bristol-board, or a piece of book-cover linen. This last method is popular with publishers, as it shows them how the cover will look when finished. A designer keeps sample books of all the most popular bookbinding materials, which the manufacturers are glad to supply. A practical designer always chooses for the ground color of a design a cloth that is to be found at one of the regular book-cloth manufacturers.

When a book-cover design is finished, it is neatly mounted on cardboard and a careful note is written on the margin, telling how the design is to be executed by the binder, the kind of cloth to be used, and its number in a particular sample book. Unless the design is executed on a piece of book cloth, a sample of the cloth desired is pasted under the directions. The design is then cut in brass by a die cutter, as described in the next chapter, and the covers are stamped in gold or inks from this die by the binder. The design must be the exact size of the future book or drawn larger in exact proportion for reduction to the proper size.

Gold is of course the most expensive way of reproducing a cover design, and a publisher generally tries to get as good an effect as possible without the use of gold, or he limits its use to the title lines or to a small part of the design. Four inks is usually the extreme number used, and more often only two or three are used, or gold and one ink.

Several styles of decoration are used in designing book covers; but they may be put roughly into two classes,--those that are purely ornamental and those that are pictorial. Personally I am in favor of the purely ornamental cover, as being more dignified; but there are books that seem to require a pictorial cover that is treated somewhat in the fashion of a decorative poster.

A book-cover designer to be successful should be very versatile and able to make use of figures as well as thoroughly versed in the use of ornament.

One of the most important parts of a book cover is the title, to which the amateur and inexperienced designer does not always give sufficient attention. The title must be clearly drawn and everything else in the cover made subservient to it, so that the first thing the eye falls on is the title. For this reason a thorough study of lettering is necessary for the successful cover designer, and much practice in order to become proficient. A very successful cover may be due simply to a well-selected cloth with lettering properly drawn and placed so that the eye is perfectly satisfied and the whole has an air of distinction. Each designer grows insensibly into his or her own particular style, which those who are interested in book covers grow to know; but the more varied his style the more in demand will be the designer.

The designing of book covers is a minor art, but since there is a constant demand for ornamented covers, the more taste and skill that can be devoted to the making of them, the better. When one looks back to the covers of fifteen years ago, one realizes what an advance has been made, and that the standard has been raised higher and higher, until at the present time many a famous illustrator or decorative painter occasionally turns his or her hand to the designing of book covers.

THE COVER STAMPS

By George Becker.

Not many years ago the crudest and most primitive devices were used in the production of a book cover. The artist, if such he could be called, who was responsible for the design, seldom went to the trouble of furnishing the engraver with anything more than a pencil sketch, which the latter transferred to a brass plate about one-quarter of an inch thick by coating the plate with beeswax and laying the sketch on it, face downward. When the paper was removed the beeswax retained the marks of the lead pencil. He then began the tedious process of outlining it by hand with a graver and afterward finished it with a chisel.

But the exacting demands of modern artistic taste, the improvement of scientific methods and the pressure of competition have marked a complete transformation in the business of making dies for book covers. A few pencils and gravers, a vise bench, and a grindstone no longer make an engraving establishment. Colored sketches of most painstaking execution, accompanied by a working drawing in black and white, have taken the place of the old pencil sketch. These artistic productions, having passed the ordeal of critical examination, are handed over to the photographer, who, if he understands his part, does all that the beeswax did, and a good deal more. He takes the black-and-white drawing above referred to and reproduces it, in the size desired, directly on a brass plate covered with a sensitive coating, and then having prepared it with acid-proof preparations, he passes it over to the etcher.

The etcher in his turn, with unerring judgment in the strength of his acids, does what the most careful outliner could not accomplish; he produces a perfect facsimile of the original drawing, with all its artistic freedom. The process used is practically the same as the zinc etching process described in the chapter on half-tones and line plates. The plate, having been etched as deep as is safe, is then turned over to the router, whose business it is to cut out all the metal between ornaments and lettering to the proper depth. This done, the engraver, who in former years practically dug out the entire plate with his hand tools, comes in to give the finishing touches and correct any slight imperfection that may remain. It is of the utmost importance, of course, that the dies should be clear-cut and deep, to avoid clogging up in printing, particularly in the plates used for stamping in inks. The experienced and watchful engraver is expected to detect any spots where the etching process has not fully accomplished its purpose. Lettering, especially, should be cut clear, deep, and free from "feather," or ragged edges.

The above process applies to single plates or to plates intended for printing in one color only, or in gold. Where two or more colors are wanted, the photographer has to make as many prints as there are colors in the artist's design, as each one calls for a separate plate. The proceeding otherwise remains the same, excepting that to the engraver's task is added the necessity of making sure of a perfect register or fitting together of the various parts.

The transformation in the demands of publishers and writers has become so great since the days of the primitive little shop above referred to, that a die cutter, working on those lines, would be hopelessly out of the race at the present day. In order to meet satisfactorily the artistic expectation of the present generation a first-class engraving establishment must have: an accomplished staff of artists, supplied with a library of standard authorities on the various schools of art, as well as a good selection of modern art publications; a skilled photographer with a complete photographic outfit, including, of course, a suitable gallery with the best obtainable light, both natural and artificial; and lastly a complete staff of routers and engravers, some of whom should be specialists in lettering, while others should devote their attention exclusively to figures.

Of all the elements that go to make book-cover decoration the lettering is by far the most important. It should receive special care, as in some cases it constitutes the entire decoration. In this respect the critical taste of the present day shows itself even more strongly than in the matter of decorative ornamentation, and no amount of ornamentation, whatever its artistic value, can redeem a cover whose lettering is lacking in style, character, or typographical merit of some kind. Experience is such a good teacher that I can usually tell, by looking at a die, not only who designed the lettering, but also what workman engraved it.

Some dies are intended for stamping in gold or colored leaf and consequently have to be heated sufficiently to cause the leaf to adhere to the cloth cover, while others are meant simply for black stamping or stamping in ink of various colors; but all are engraved on brass for the sake of durability. Sometimes, where very large editions are expected, as of school books, steel is substituted for brass.

The die, when finished, is used by the binder in a stamping press. Color work calls for considerable skill on the part of the stamper, who should be an expert in mixing inks as the best-cut die will often show poor results if not properly handled. In fact, the success of a book cover depends on three individuals,--the artist who designs it, the engraver who cuts it, and the stamper who prints it.

BOOK CLOTHS

By Henry P. Kendall.