Paper Shell Pecans

Part 1

SIXTEEN big pecan nuts on a single small lower branch of one tree in our big, bearing orchard on our Calhoun County Orchard Plantation. This picture, in natural colors, from a photograph taken in late September, 1919, gives an idea of the prodigious number of nuts that a single large, bearing tree will yield. ]

Paper Shell Pecans

The first quarter of the east front of our bearing pecan orchard. As far as the eye can see, stretch row after row of fine, big pecan trees (compare with man for size); many of which have borne over two hundred pounds in a single season.

What better evidence could you wish of the adaptability of soil and climate to pecan growing?

All illustrations of pecan trees in this book were made from photographs taken on our plantations of over 7000 acres in southwest Georgia—where pecans thrive best.

TABLE OF CONTENTS

Economic Value of the Pecan, 4, 10, 14, 15

Right Foods—The Increasing Demand, 5

Less Animal Flesh—More Pecan Meat, 5, 6, 16

Shall We Cease to Eat Meat?, 7, 8

Nut Meat Gives Fat and All Needed Protein, 9

Nuts a Staple Necessary Food, 11

Nuts Versus Beefsteak, 12

Nuts, the Safer Source of Protein, 13

Grow Pecans—the Ideal Fat Food, 14

Twenty Times as Much Food Per Acre, 15

The Finer the Nut the Greater the Demand, 17, 18, 25, 26, 27, 28, 29

The Pecan—the Year Round Nut, 18

What Is the Paper Shell Pecan?, 19, 21

The Hardiest of All Nut Trees, 20

Hess Brand Paper Shell Pecans, 22, 23, 24, 25, 26, 27, 28, 33, 34

Hess Brand Paper Shell Pecans Please All Who Eat Them, 25, 26, 27, 28

We Have Sold Tons of Hess Brand Paper Shell Pecans, 24

Nuts Meet the Demand for Uncooked Food, 30

Maximum Food Value in Condensed Form, 32

More Pecan Orchards—A Vital Necessity, 35

How Pecan Trees do Grow (Illustrated), 22, 36, 43, 45

Our Co-operative, Profit-Sharing System, 37, 38, 39, 40

Part 2

Service—Which Builds Productive Orchards, 41

Each Acre-Unit Increases in Value $100.00 a Year, 46

Units Fully Paid in Case of Death, 70

One of the Safest Industries—the Profit is O. K., 42

Yield of Orchard Units, 42

Our Investors All Over the World, 48

Letters from Owners Who Visited Our Plantation, 49, 50, 52, 59

An Ideal Southern Home, 51, 52

Investigate the Company—Its Management and Its Officers, 53 to 65

No Investment Could Be Safer, 66, 67

Who Should Invest, 67, 68

Application Blank, 69, 70

A Few of the Noted Authorities and References

Government Statistics.

U. S. Congressional Records, 4, 5, 10, 30, 38

Alabama Dept. of Agriculture, 4

U. S. Census Bureau, 5, 6, 16, 30

President Wilson, 5

U. S. Dept. of Agriculture, 57

U. S. Food Administration, 8

Famous Food Authorities.

Dr. Graham Lusk, 7, 13

Physical Culture Mag., 8, 13

Dr. Harvey W. Wiley, 8

Dr. Gordon J. Saxon, 8

Dr. J. H. Kellogg, 9, 10, 12, 14, 15, 26, 30

Professor Cajori, of Yale, 11

Dr. Hoobler, Detroit, 11, 15

Part 3

Alfred W. McCann, 13

Inter-Allied Scientific Food Commission, 13

Dr. Elmer Lee, 26

Prominent Magazines Quoted.

Literary Digest, 8

Good Health, 8, 11, 13, 14

Journal of the American Medical Association, 11

Noted Agricultural Authorities.

Luther Burbank, 4, 19, 26, 67

American Nut Journal, 19

Field Illustrated, 7

Prof. H. Harold Hume, 9

Prof. Henry, of Wisconsin Univ., 14

E. Lee Worsham, 18, 21

Copyright, 1921, Elam G. Hess, Manheim, Pa., Issued Jan., 1921.

The above photographic illustration shows a big, bearing pecan tree on our plantation, near the house. For size, compare with the men shown in the foreground. ]

FOREWORD

=Food is the need of the day—of every day.=

=Food is the need of the future.=

=From the beginning of the world food production= has been the most important of the activities of man—but food production has frequently taken uneconomic channels. Even before the war in Europe started, the tendency toward changing standards in food production was marked.

In one of America’s leading periodicals, we read: “=Tree crops is the next big thing in farming=,” says J. Russel Smith, after =an 18,000–mile journey through the nut growing countries=.

The man who is alert to changing food standards, who realizes how largely the cattle herds of the world have been depleted during the World War, who has learned how long it will be before they can be built up, will see in this condition an opportunity paralleled only in a small way by the noted investment opportunities of the past.

About a hundred years ago the =railroad= offered an investment opportunity which the Vanderbilts were wise enough to see—and to seize. You know that the Vanderbilt wealth has lasted through generations—increasing year by year.

About fifty years ago there was a similar opportunity offered in =steel=—demanded by the rapidly growing industries. The names of Carnegie and Schwab head the list of the famous “thousand steel millionaires”—made rich by foresight.

Forty years ago =electricity= offered its opportunities to Edison—and to many others who have become extremely wealthy because they combined courage with foresight.

Marvelous as have been the fortunes in =railroads=, in =steel= and in =electricity=, we are today, says the Luther Burbank Society in its book, “Give the Boy a Chance,” “facing an opportunity four hundred times bigger than the railroad opportunity was a hundred years ago, eight hundred times bigger than electricity offered at its inception, fifteen hundred times bigger than the steel opportunity which Mr. Carnegie found—=because agriculture is just by these amounts bigger than those other industries=.”

From land—the most permanent basis of wealth—immense fortunes of today and tomorrow are being drawn. America is beginning to see a new vision,—its agriculture is taking a newer, more profitable form.

=What is the Biggest Future in Agriculture?= When James J. Hill staked his all in apples and received in return a profit estimated at ten million dollars—he was merely a pioneer in the new type of farming.

Part 4

Yet the pecan comes into bearing as early as the apple orchard and remains in bearing many times as long, says Bulletin No. 41, of the Alabama Department of Agriculture.

It is particularly significant that the strongest advocates of tree agriculture are those familiar with conditions in nut growing countries. Consider that fact in connection with this statement of Luther Burbank, the Edison of Agriculture: “=Paper Shell Pecans of the improved varieties are the most delicious, as well as the most nutritious nuts in the world. They are higher in food value than any other nuts, either native or foreign.=”

In a prominent agricultural weekly we read: “The tree that yields a pound or two of nuts at five years of age is counted upon for twenty to fifty pounds by the tenth year, and after that the yield grows beyond anything known in fruit trees, because the Pecan at maturity is a forest giant.”

In the face of such facts, is it not wise to consider carefully the interesting facts on Paper Shell Pecans found within?

=ELAM G. HESS, Manheim, Lancaster County, Pa.= =Keystone Pecan Orchard =President Keystone Pecan Company= Plantations= =in Southwest Georgia—Calhoun, =Pennsylvania State Vice President Dougherty, Lee and Mitchell of National Nut Growers Counties= Association=

“Pecan production is destined to become one of the most important lines of orchard development in the United States.”—Cong. Record of the United States, p. 1101, Vol. 54.

Right Foods—The Increasing Demand

No matter what may happen, the demand for nourishing foods is sure to grow so long as the population increases. Railroads, steel, electricity—all are recent developments, none of them indispensable to mankind. =But existence itself depends on nourishing foods.=

“Then,” you say, “no business should be surer than that of supplying food to the growing population of America.”

Correct, provided you supply the right food.

For food standards are changing. Prove that fact, if you will, by the figures of the U. S. Census Bureau for the years 1900 and 1910, a period unaffected by the World War.

During that period the population of the United States increased from 75,091,575 to 91,972,266—an increase of virtually 22–3⁄10 per cent. Therefore, the production of any foodstuffs should increase by the same percentage during that period to provide for the same consumption per capita.

Has the consumption of beef increased during that period? Apparently not—for there were 8.7 per cent. less cattle on the farms in 1910 than in 1900. Nor was there any material increase in imports. That there was not a corresponding increase in the price of beef during this period, is indicated by the fact that the value of all cattle on American farms increased only 1.6 per cent. between 1900 and 1910—an increase only one-fourteenth as great as the increase in population.

There was a loss of 7.4 per cent. in the number of swine on American farms and a decrease of 14.7 per cent, in the number of sheep—the inevitable result of which loss while population was increasing to the extent of 22–3⁄10 per cent. was an increase in price per pound in pork, ham, bacon, mutton, etc., which automatically cut off a large part of the demand.

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