Part 2

A fervent application of Nature’s inevitable law,--that improvement both in plant and fruit results from continued selection of the strong and elimination of the unfit,--has been largely responsible in winning for Kellogg Pedigree Plants their world-wide reputation for strength, vigor, hardiness and productiveness. It is due to their exceptional merits and the fact that we have followed religiously the Golden Rule in every business transaction, that we now occupy our enviable position as the World’s largest and most successful exclusive strawberry plant breeders.

For many years we have been forging ahead with a steady, healthy growth--not of the mushroom type which springs up over night and withers as quickly,--but rather like the sturdy oak, capable of enduring the elements and adversities of time. With this growth has come also a remarkable degree of success and prosperity. This is of great significance to every present or prospective strawberry grower because the success of any business firm invariably is but a reflection of the success of its customers.

It is but natural that I am proud of our record of achievement and of the success of our customers. And yet I fully realize there is no standing still--that =success demands progress= and it is this realization that constantly spurs me on to greater aspirations. The spirit of progression prevails throughout our entire organization, but most noticeably perhaps in our experimental and research work as applied both to culture and varieties.

I am ever on the alert for new and improved methods leading to greater efficiency. New varieties and seedlings are under continual test in our experimental beds. Many disqualify and are rejected to every one which proves worthy of adoption and introduction. Discouragement and obstacles are ever present. To overcome them requires unlimited perseverance, determination, energy and above all, a confidence born of the knowledge that we are looked up to and depended upon to render the real, worthwhile service so necessary to the success of strawberry growers everywhere.

But as every cloud has its silver lining, there is also the bright and pleasant side in our work for occasionally our efforts are rewarded with success.

Does it pay? Yes, our customers agree with me that it does. Who, for instance, can place an intelligent estimate of value upon such universally popular varieties as our Kellogg’s Premier, Dr. Burrill, Magic Gem, Kellogg’s Prize, Kellogg’s Big Late, Kellogg’s Big Wonder and Sionilli, all of which are our own introductions representing years of effort and expense?

The Strawberry That Satisfies]

The MARVEL of BEAUTY and PRODUCTIVENESS]

It is my pleasure this year to introduce two wonderful new varieties, Kellogg’s Marvel, (the Marvel of Beauty and Productiveness) and Kellogg’s Delicious, (the Strawberry that Satisfies), both destined to become leaders as soon as growers learn of their marvelous superiority. We have tested them thoroughly for several years and never have known their equal in any other varieties of their respective seasons.

These varieties are described on Pages 22 and 23 and illustrated elsewhere in this book, but words and pictures cannot do them justice. They must be grown to be appreciated and I hope you will set as many plants as possible of either or both of these new varieties which promise a pleasant revelation at fruiting time and a clearer understanding why our business enjoys such unparalleled success.

Notwithstanding this success however, I am not satisfied to lean on our past reputation as it is not my disposition to let good enough alone.

Although today we are standing on the highest pinnacle of success, tomorrow will bring a vision of something higher. It is my purpose to continue constantly on our upward progress, improving over the past whenever and wherever possible because =our customers place their confidence in us and their success as well as our success demands progress=.

Sincerely yours,

President.

P. S.--We thoroughly enjoy visitors and I hope everyone who reads this book will accept this as a personal invitation from me to visit us. I want to show you the wonderful work we are doing; to convince you that our every argument in favor of Kellogg Pedigree Plants is as sound as the proverbial dollar. You will be entertained as our guests and at our expense while here.

You will find us just common folks working hand-in-hand with Nature. When you leave here after your visit we’ll be just like old personal acquaintances and, like all others who have visited our farm, you’ll be glad you came and want to come again.

F. E. B.

A Glimpse Into Our Organization

Page 7 shows our officers and department heads. We employ as many as one hundred fifty people during our busy season and from Mr. Beatty our President and General Manager, right through to our janitor, we are first-name acquaintances. Some of our employes have been with us more than twenty-five years.

Our policy of treating employes as men and brothers has resulted in a corps of loyal, industrious and highly capable department heads and employes, making our organization an ideal of efficiency.

The loyalty of our employes was given forcible expression during recent years when labor difficulties were rife and agitation and unrest seemed the natural state of affairs. Throughout this period when so many firms found it difficult to operate with any degree of satisfaction, our operations were continued unhampered with no indication of labor trouble. This shows the keen loyalty and respect we merit from those who are closely associated with our organization and who consequently know us most intimately.

Conspicuous in our every department is unity of purpose. We are working hand-in-hand, closely co-operating in every way to furnish Kellogg customers with the best plants that can be produced at the lowest possible prices consistent with high quality and to render every service necessary to their complete success with Kellogg strawberries.

J.S. COX 1^{ST} VICE PRES. & PACKING HOUSE MGR.

R.M. KELLOGG FOUNDER

C.J. BEATTY 2^{ND} VICE PRES. & SUPERVISOR CANNING AND PRESERVING INVESTIGATIONS

E.W. HANLEY SECRETARY & ADVERTISING MGR.

F.E. BEATTY PRESIDENT AND GENERAL MANAGER

S.F. BEATTY TREASURER & OFFICE MANAGER