"I can't say. It is possible I may want you before I start the newspaper; work is coming in very well. But you must not let Keimer know about the paper. When it starts I want it should be a surprise to him and the public."
"I will not divulge your secret," was Webb's ready promise.
Nevertheless, Webb did disclose the secret to Keimer himself, who proceeded to start a paper of his own, called the Pennsylvania Gazette, and he hired Webb, at good wages, to work on it. It proved to be a miserable affair, without ability or intelligent enterprise, so that a sharp, witty young man like Benjamin could readily make it a "laughing-stock."
"I will show up his ignorance and conceit in the Mercury" (name of the paper already published by Bradford), he said to Meredith. "See if I don't."
"A good idea, Ben; go ahead; it will create a sensation. Bradford will be glad to publish any thing you may write."
"I will see him at once." And Benjamin hastened to the office of the Mercury, made known his purpose to Bradford, who caught at it at once."
"Just the thing I want," responded Bradford. "Let me have something for the next issue."
"Certainly; you shall have the first article to-morrow morning."
Benjamin hurried away with his mind completely absorbed upon the subjects he should take up. The result was a series of amusing articles, in which he burlesqued Keimer's proposals, and ridiculed his editorials, which really deserved nothing better. He continued to write in this way several months, signing all his articles "Busy Body." The public were greatly interested in the communications, because of their real merit. They were bright, even sparkling, full of humor, logical to sharpness, and charged with ability. They drew public attention to Bradford's paper, and public ridicule to Keimer's; so that the subscription list of the former increased, while that of the latter never had over ninety subscribers. People on every hand inquired, "Who is Busy Body?" And, finally, the public learned that it was "that young Franklin, the printer." Keimer learned who his critic was; and, after the lapse of six or eight months from the time the first number was issued, who should appear before Benjamin at his office but him, saying:
"I understand that you think of starting a weekly newspaper; and I have come to sell you mine."
"How is that? Can't you make it go?" Benjamin replied in a familiar way.
"No, not as I want to. I don't think I am exactly qualified to run a newspaper."
"How many subscribers have you?"
"Ninety."
"Only ninety?" exclaimed Benjamin. "That number will be of no aid in starting a paper; might as well start new; new paper, new title, new editor, new every thing."
The conclusion of the interview was, however, that Benjamin purchased the paper, took possession immediately, advertised his literary enterprise, and "it proved," as he said, "in a few years extremely profitable to me."
His economy was equal to his industry. He arrayed himself in the plainest manner, although he aimed to look neat and tidy. His board was simple and cheap, and every thing about his business was conducted on the most economical principles. He wheeled home the paper which he bought, boarded himself some of the time, sleeping in the office, and never stopped to consider whether it was compromising the dignity of a printer to do such things.
Keimer left no stone unturned to secure business and cripple Franklin and Meredith. He was never half so active and enterprising as he became after these two young men set up for themselves. One day Keimer was in Benjamin's printing office to transact some business, when the latter said to him:
"Look here, Keimer; come with me into the back room."
"What you got there?" Keimer answered, following.
"See that!" Benjamin said, pointing to a half-devoured loaf and pitcher of water, that he had just made a meal off.
"What of that?" said Keimer, not comprehending the drift of Benjamin's remark.
"Unless you can live cheaper than I can, it is no use for you to attempt to run me out of business."
Both laughed, and Keimer departed.
The Gazette flourished finely from the time it came under Benjamin's management. He was able to discuss public questions of importance with manifest ability, and his articles created interest and discussion among public men, who became subscribers in consequence. A dispute was going on between Governor Burnett and the Massachusetts Assembly, and Benjamin commented upon it with so much wisdom and originality that his intimate acquaintance was sought by the most distinguished men.
Benjamin's work as a printer excelled that of either Keimer or Bradford. The latter did the government printing, and often it was done in a very bungling manner. This was notably so when he printed an address of the House to the Governor. It was a very inferior job; whereupon Benjamin printed it elegantly and correctly and sent a copy to each member of the House. The House voted to give him the government printing thereafter. By his method of doing the best he could every time, he built up a business rapidly, and won a reputation for industry, integrity, and ability that was worth more than money.
To return to Meredith. He had become more intemperate than ever. His father, too, did not find relief from pecuniary embarrassment as he expected. He was to pay two hundred pounds currency for the printing house, and had paid one-half of it. But the other half was not paid when due, for which all three were sued.
"Perhaps your father is not pleased with your partner," said Benjamin to Meredith. "If that is the reason he does not advance the money, I will retire, and you shall run the whole thing."
From Boyhood to Manhood: Life of Benjamin Franklin · The Wunder Library — complete classics, free to read, with narration.