Part 10

Card No. 6. Size 5×12 inches. Light tan cardboard; lettering done in reddish brown ink, using wide pointed lettering pen for the large letters, and the price was done with a No. 10 brush. The border was bright red, and the small lettering was done in bright red.

Pekin Morea A new spring Novelty $7.50 doz.

FURS

Holiday suggestions— 50¢ and up.

Silk Hose $3·50

WHITE PONGEE SHIRTS Collars to Match $4

For Fall Just Received 60¢

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]

SPEED BALL VARIATIONS

The chart on the following page shows a number of variations which really make separate and distinct alphabets based on the Speed Ball pen alphabet practiced in Lesson 2. From these variations, if studied closely, it will be noticed that the Lesson No. 2 alphabet is used as the basis, and by simply changing the spurs, it is possible to make four or five alphabets from the one model.

The chart as shown on the opposite page is self explanatory. It is only necessary to state that the student should study the changes thoroughly, and when well mastered, they will add much to the attractiveness and individuality of showcards.

By varying the height of the body lines, known also as the staff lines, it is possible to change the entire appearance of this simple alphabet.

The last alphabet shown is much the same as that in Lesson No. 2 with the exception that the spurs are square and face generally in one direction.

It will also be noticed that many of the strokes are left open, at least there is a bit of white space showing between the staffs and the next stroke. This adds a touch of individuality to the alphabet, which is patterned after a popular type face.

In practicing this alphabet, simply rule off the practice paper as shown in previous lessons and follow the chart as closely as possible.

This is an Example of the “Sloping” Spur a b c d e f g h i j k l m n o p q r r s s t u v w x t z ¢ $

Below is an example of the “Double Curve” spur a b c d e f g h i j k l m n o p q r s t u v w x y z—Etc A B C D E F G H I J J K L M N O P Q R S T U V W X Y Z—1 2 3 4 5 6 7 8 9 0-$ ¢ $12·50

This is a Specimen of the “Heightened” Staff Lines This Demonstrates the “Heightened” Body Lines—Giving Contrast

a b c d e f g h h i j k l l m n o p q r s t u v w x y z—Easy—A A B C D E F G H I J J K L M M N N O P Q R S T T U V W X T Z—1 2 3 4 5 6 7 8 9 0.

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.]

“SPECIAL” ALPHABET

This alphabet is a Variation of the Roman and Old English combined. There is always a demand for something neat, and attractive, and not too difficult or “fancy” to be easily made and easily read.

The same alphabet used week after week becomes monotonous, and students will find the “special” alphabet shown on the following page a very interesting one.

The capitals are quite easy, and follow somewhat after the style of the plain, single stroke Roman, for the pen and brush, shown previously.

Cards to be used in jewelry stores, for millinery, and other high class lines of merchandise, look “classy” and are very attractive when lettered in this style.

When using this alphabet it adds greatly to its attractiveness to procure tinted cardboard. A faint tint of purple, blue, brown, etc., greatly enriches the cards. Cream tinted cardboard is also admirably adapted to this purpose.

Black cardboard may also be used, or other solid color. By thinning the regular showcard colors somewhat with water, beautiful work can be done. Black cardboard with white lettering is decidedly appropriate in jewelers’ windows but the cards must not be too large.

At Christmas time this is a very desirable alphabet because it has many traits of the Old English.