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Part 9

Charles Frohman: Manager and Man · Isaac Frederick Marcosson — chapter 9 of 127 · ~1,036 words · public domain

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"Will you take charge of the company?" asked Wallick.

"I've only got fifty-seven dollars," said Gustave, "but I'll take a chance."

Between them they raised a little capital and started on a tour of the Middle West that was destined to play a significant part in shaping the career of Charles. In the company besides John Dillon were his wife, Louise Dillon (afterward the ingénue of Daniel Frohman's Lyceum Company); George W. Stoddart, brother of J. H. Stoddart of A. M. Palmer's Company, his wife and his daughter, Polly Stoddart, who married Neil Burgess; John F. Germon; Mrs. E. M. Post, and Wesley Sisson. Their repertory consisted of two well-worn but always amusing plays, "Our Boys" and "Married Life."

Gustave was to remain with the company until they reached Clinton, Iowa. After that he was to go ahead while Wallick was to remain with the company. When Gustave was about to leave, the company protested. He had won their confidence, and they threatened to strike. What to do with Wallick was the problem.

"Why not make him stage-manager?" suggested Dillon.

"All right," said Gustave, "but who is to go ahead of the show?"

The company was gathered on the stage of the Davis Opera House. Gustave scratched his head. Then he turned quickly on the group of stage folk and said:

"I've got some one for you. I'll wire my brother Charles to come on and be advance-agent."

Thus it came about that from a little Iowa town there flashed back to New York on a memorable morning in January, 1877, the following telegram from Gustave to Charles Frohman:

Your time has come at last. Am wiring money for ticket to St. Paul, where you begin as agent for John Dillon. Will meet you 2 A.M. at Winona, where you change cars and where I will instruct.

Charles happened to be at home when this telegram came. It was the first he had ever received. With trembling hands he tore it open, his rosy face broke into a seraphic smile, and the tears came into his eyes. He rushed to his mother, threw his arms around her, and gasped:

"At last I'm in the business!"

He lost no time in starting. With a single grip-sack, which contained his modest wardrobe, the eager boy started on his first railroad journey of any length into the great West. It was the initial step of what, from this time on, was to be a continuous march of ever-widening importance.

Begrimed but radiant, the boy stepped from a day-coach at two o'clock in the morning at Winona. No scene could have been more desolate. Save for the station-master and a solitary brakeman there was only one other person on hand, and that individual was the faithful Gustave, who advanced swiftly through the gloom and greeted his brother enthusiastically.

Charles was all excitement. He had not slept a wink. It was perhaps the longest and most irksome journey he ever took. He was bubbling with the desire to get to work.

The two brothers went to a hotel where Gustave had a room, and there they sat for four hours. It is a picture well worth keeping in mind: the pleased older boy, eager to get his brother started right; the younger lad all ears, and his eyes big with wonder and anticipation. There was no thought of food or rest. Gustave was enthusiastic about the company. He said to his brother:

"Why, Charley, we've got real New York actors, and our leading lady, Louise Dillon, has a genuine sealskin coat. That coat will get us out of any town. You've got no 'Ghost Show' amateurs to handle now, but real actors and actresses."

Then came an announcement that startled the boy, for Gustave continued:

"Your salary is to be twenty-five dollars a week and hotel bills, but you must not spend more than one dollar and a half a day for meals and room."

In this dingy room of an obscure hotel in a country town Charles Frohman got his first instructions in practical theatrical work. Perhaps the most important of this related to bill-posting. In those days it was a tradition in theatrical advertising that whoever did the most effective bill-posting in a town got the audience. Most of the publicity was done with posters. An advance-agent had to be a practical bill-poster himself. To get the most conspicuous sites for bills and to keep those bills up until the attraction played became the chief task of the advance-agent. The provincial bill-posters were fickle and easily swayed. The agent with the most persuasive personality, sometimes with the greatest drinking capacity, won the day.

All this advice, and much more, was poured by Gustave into the willing ears of the youthful Charles. No injunction laid on that keen-eyed boy in the gray dawn of that historic morning back in the 'seventies was more significant than these words from his elder brother:

"Your success in handling the bill-poster does not lie through a barroom door. Give him all the passes he wants, but never buy him a drink."

That those words sank deeply into Charles Frohman is shown by the fact that he seldom drank liquor. His chief tipple through all the coming crowded years was never stronger than sarsaparilla, soda-water, or lemonade.

The task ahead of Charles would have staggered any but the most dauntless enthusiasm. Among other things, as Gustave discovered, there was no route for the company after St. Paul, which was to be played the following week.

"You must discover new towns and bill them," he said. "Get what printing you want. The printers have been instructed to fill orders from you."

The hours sped on. Charles asked a thousand questions, and Gustave filled him with facts as dawn broke and day came. It was nearly seven o'clock, time for his train for St. Paul to leave. Charles would not hear of having breakfast. He was too full of desire to get to work.

Among other things, Charles carried a letter from Gustave to Wallick, who was temporarily ahead of the show, which said:

This is my brother Charles, who will take the advance in your place.

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