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Part 84

Charles Frohman: Manager and Man · Isaac Frederick Marcosson — chapter 84 of 127 · ~637 words · public domain

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"An ounce of imagination is worth a pound of practicality."

"The man who makes up his mind to corner things generally gets cornered."

"You cannot monopolize theaters while there are bricks and mortar."

"When I hear of another theater being built I try to build another author."

"No successful theatrical producer ever died rich. He must make money for everybody but himself."

"Great stage successes are the plays that take hold of the masses, not the classes."

* * *

Frohman could always reach the heart of a situation with a pithy phrase or reply. On one of the rare occasions when he attended a public dinner he sat at the Metropolitan Club in New York with a group of men representing a variety of interests. He condemned a certain outrageously immodest Oriental dancer, who, at the moment, was shocking New York.

"She must have a nasty mind to dance like that," said Frohman.

"Don't be too hard on her," responded a playwright who sat near by. "Consider how young she is."

"I deny that she is as young as you imply," retorted Frohman. "But I am bound to admit that she is certainly a stripling."

* * *

Frohman's mind worked with amazing swiftness. Here is an example:

At the formation of a London society called the West End Managers Association, Sir Charles Wyndham gave a luncheon at the Hyde Park Hotel to discuss and arrange preliminaries. Most of the London managers were present, including Frohman. There was a discussion as to what should be the entrance fee for each member. Various sums were discussed from £100 downward. Twenty-five pounds seemed to be the most generally accepted, when one manager said:

"Why should we not each give one night's receipts."

This was discussed for a little while, when Sir Charles said, "What do you say, Frohman?"

The American replied, "I would sooner give a night's receipts than £25."

There was a short silence, then everybody seemed to remember that he had at that moment a failure at his theater. The humor of it was hailed with a shout of laughter.

* * *

Just as he mixed sentiment in business so did Frohman infuse wit into most of his relations. He once instructed W. Lestocq, his London manager, to conduct certain negotiations for a new play with a Scotchwoman whose first play had made an enormous success in America, and whose head had been turned by it. The woman's terms were ten thousand dollars in advance and a fifteen-per-cent. royalty. When Lestocq told Frohman these terms over the telephone, all he said was this:

"Did you tell her not to slam the door?"

* * *

Frohman would always have his joke in London, as this incident shows:

He had just arrived in town and went to a bank in Charing Cross with a letter of credit, which he deposited. When he emerged he was smiling all over.

"I got one on that young man behind the counter," he said.

"How's that?" asked Lestocq, who was waiting for him.

"Well," he replied, "the young man bade me good morning and asked me if I have brought over anything good this time. I replied, 'Yes, a letter of credit on your bank, and I am waiting to see if it is any good.'"

A manager, who for present purposes must be named Smith, called on Frohman to secure the services of a star at that time under contract to the latter. His plan was to drop in on Frohman at a busy hour, quickly state the case, and, getting an affirmative answer, leave without talking terms at all. Later he knew it would be enough to recall the affirmative answer that had been given without qualification. The transaction took but a moment, just as the manager wished.

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