From that hour life had a new meaning for Charles Frohman. He had seen his brother earn money in the theater; he wanted to go and do likewise. The opportunity was denied, and he chafed under the restraint.
In the afternoon, when he was through with the school that he hated, the boy went down to his father's store and took his turn behind the counter. Irksome as was this work, it was not without a thrilling compensation, because into the shop came many of the theatrical personages of the time to buy their cigars. They included Tony Pastor, whose name was then a household word, McKee Rankin, J. K. Mortimer, a popular Augustin Daly leading man, and the comedians and character actors of the near-by theaters.
Here the magnetic personality of the boy asserted itself. His ready smile and his quick tongue made him a favorite with the customers. More than one actor, on entering the shop, asked the question: "Where is Charley? I want him to wait on me."
In those days much of the theatrical advertising was done by posters displayed in shop-windows. To get these posters in the most conspicuous places passes were given to the shopkeepers, a custom which still holds. The Frohman store had a large window, and it was constantly plastered with play-bills, which meant that the family was abundantly supplied with free admission to most of the theaters in the district. The whole family shared in this dispensation, none more so than Henry Frohman himself, who could now gratify his desire for contact with the theater and its people to an almost unlimited extent. His greatest delight was to distribute these passes among his boys. They were offered as rewards for good conduct. Charles frequently accompanied his father to matinées at Tony Pastor's and the other theaters. Pastor and the elder Frohman were great pals. They called each other by their first names, and the famous old music-hall proprietor was a frequent visitor at the shop.
But Charles became quite discriminating. Every Saturday night he went down to the old Théâtre Comique, where Harrigan and Hart were serving their apprenticeship for the career which made them the most famous Irish team of their time. The next morning at breakfast he kept the family roaring with laughter with his imitations of what he had seen and heard. Curiously enough, Tony Hart later became the first star to be presented by Charles Frohman.
All the while the boy's burning desire was to earn money in the theater. He nagged at Gustave to give him a chance. One day Gustave saw some handsome souvenir books of "The Black Crook," which was then having its sensational run at Niblo's Garden. He found that he could buy them for thirty-three cents by the half-dozen, so he made a small investment, hoping to sell them for fifty cents in the lobby of the theater. That evening he showed his new purchases to Charles.
Immediately the boy's eyes sparkled. "Let me see if I can sell one of them!"
"All right," replied Gustave; "I will take you down to Niblo's to-night and give you a chance."
The boy could scarcely eat his supper, so eager was he to be off. Promptly at seven o'clock the two lads (Charles was only eight) took their stand in the lobby, but despite their eager cries each was able to sell only a single copy. Gustave consoled himself with the fact that the price was too high, while Charles, with an optimism that never forsook him, answered, "Well, we have each sold one, anyhow, and that is something."
Charles's profit on this venture was precisely seventeen cents, which may be regarded as the first money he ever earned out of the theater.
But this night promised a sensation even greater. As the crowd in the lobby thinned, the strains of the overture crashed out. Through the open door the little boy saw the curtain rise on a scene that to him represented the glitter and the glory of fairyland. Beautiful ladies danced and sang and the light flashed on brilliant costumes. With their unsold books in their hands, the two boys gazed wistfully inside. Charles, always the aggressor, fixed the doorkeeper with one of his winning smiles, and the doorkeeper succumbed. "You boys can slip in," he said, "but you've got to go up in the balcony." Up they rushed, and there Charles stood delighted, his eyes sparkling and his whole face transfigured.
During the middle of the second act Gustave tugged at his sleeve, saying: "We'll have to go now. You follow me down."
With this he disappeared and hurried home. When he arrived he found the home in an uproar because Charles had not come back. Gustave ran to the theater, but the play was over, the crowd had dispersed, and the building was deserted. With beating heart and fearful of disaster to his charge, he rushed back to see Charles, all animation and excitement, in the midst of the family group, regaling them with the story of his first play. He had remained to the end.
That thrilling night at "The Black Crook," his daily contact with the actors who came into the store, his frequent visits to the adjoining playhouses, fed the fire of his theatrical interest. The theater got into his very blood.
A great event was impending. Almost within stone's-throw of the little cigar-store where he sold stogies to Tony Pastor was the Old New York Theater, which, after the fashion of that time, had undergone the evolution of many names, beginning with the Athenæum, and continuing until it had come under the control of the three famous Worrell sisters, who tacked their name to it. Shortly after the New Year of 1869 they produced the extravaganza "The Field of the Cloth of Gold," in which two of them, Sophie and Jane, together with Pauline Markham, one of the classic beauties of the time, appeared. Charles had witnessed part of this extravaganza one afternoon. It kindled his memories of "The Black Crook," for it was full of sparkle and color. Charles and Gustave had made the acquaintance of Owen, the doorkeeper. One afternoon they walked over to the theater and stood in the lobby listening to a rehearsal.
Owen, who knew the boys' intense love of the theater, spoke up, saying: "We need an extra page to-night. How would you like to go on?"
Both youngsters stood expectant. They loved each other dearly, yet here was one moment where self-interest must prevail. Charles fixed the doorkeeper with his hypnotic smile, and he was chosen. Almost without hearing the injunction to report at seven o'clock, Charles ran back to the store, well-nigh breathless with expectancy over the coming event. With that family feeling which has marked the Frohmans throughout their whole life, Gustave hurried down-town to notify their eldest brother to be on hand for the grand occasion.
Charles ate no supper, and was at the stage-door long before seven. Rigged up in a faded costume, he carried a banner during the performance. His two elder brothers sat in the gallery. All they saw in the entire brilliant spectacle was the little Charles and his faded flag.
Charles got twenty-five cents for his evening's work, and brought it home bubbling with pride. To his great consternation he received a rebuke from his mother and the strong injunction never to appear on the stage again.
This was Charles Frohman's first and only appearance on any stage. In the years to come, although he controlled and directed hundreds of productions, gave employment to thousands of actors in this country, England, and France, and ruled the destinies of scores of theaters, he never appeared in a single performance. Nor had he a desire to appear.
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It will be recalled that in one way or another a great many passes for the theater found their way into the hands of the elder Frohman, who, in his great generosity of heart, frequently took many of the neighboring children along. He was the type of man who loves to bestow pleasure. But this made no difference with Charles. He was usually able to wring an extra pass from the bill-poster or some of the actors who frequented the store. Hence came about his first contract, and in this fashion: At that time Gustave Frohman was a famous cyclist. He was the first man to keep a wheel stationary, and he won prizes for doing so. He had purchased his bicycle with savings out of the theatrical earnings, and his bicycle and his riding became a source of great envy to Charles, who asked him one night if he would teach him how to ride.
"Yes," replied Gustave, "I'll teach you if you will make a contract with me to provide five dollars' worth of passes in return."
"Good!" said Charles, and the deal was closed.
Gustave kept his word, and down in Washington Place, in front of the residence of old Commodore Vanderbilt, Charles learned to ride. He kept his part of the contract, too, and delivered five dollars' worth of passes ahead of schedule time.
One of Gustave's cycling companions was the son of George Vandenhoff, the famous reader. Through him he met the father, who engaged him to post his placards for his series of lectures on Dickens. Charles accompanied Gustave on these expeditions, and got his first contact with theatrical advertising. Frequently he held the ladder while Gustave climbed up to hang a placard. Charles often employed his arts to induce an obdurate shopkeeper to permit a placard in his window. These cards were not as attractive as those of the regular theaters and it took much persuasion to secure their display. Charles sometimes sat in the box-office of Association Hall, where the Vandenhoff lectures were given and where Gustave sold tickets. It was here that Charles got his introduction to the finance of the theater.
These days in the early 'seventies were picturesque and carefree for Charles. The boy was growing up in an atmosphere that, unconsciously, was shaping his whole future life. In the afternoon he continued his service behind the counter, hearing the actors tell stories of their triumphs and hardships. Often he slipped next door to Brentano's, where he was a welcome visitor and where he pored over the illustrations in the theatrical journals.
Life at the store was not without incident. Among those who came in to buy cigars were the Guy brothers, famous minstrels of their time. They were particular chums of Gustave, and they likewise became great admirers of the little Charles. At the boys' request they would step into the little reception-room behind the store and practise their latest steps to a small but appreciative audience. This was Charles Frohman's first contact with minstrelsy, in which he was to have such an active part later on.
Charles Frohman: Manager and Man · The Wunder Library — complete classics, free to read, with narration.