It was a huge success and made the kind of sensation in which Frohman delighted. There was much question as to its propriety, so much so that the Lord Chamberlain himself, who supervised the censorship, came and witnessed the performance. He made no objection, however.
An amusing incident, which shows the extraordinary devotion of Charles Frohman's friends, occurred on the first night. While attending the rehearsals at the Garrick, Frohman caught cold and went to bed with a slight attack of pneumonia. On the inaugural night he lay bedridden. He was so eager for news of the play that he said to Dillingham:
"Send me all the news you can."
Dillingham organized a bicycle service, and every fifteen minutes sent encouraging and cheering bulletins to Frohman, who was so elated that he was able to emerge from bed the next morning a well man.
Now the interesting thing about this episode is that Dillingham fabricated most of the messages, because, until the end of the play and for several days thereafter, its success was very much in doubt. Indeed, it took more than a week for it to "catch on."
Charles followed up "Zaza" with a superb production of "Madame Butterfly," in which he used Belasco's beautiful equipment. This production put the artistic seal on Frohman's achievement as a London manager. Up to this time there were some who believed that, despite the lavishness of his policy, there was the germ of the commercial in him. "Madame Butterfly" removed this, but if there had been any doubt remaining, it would have been wiped out by his exquisite presentation of "The First Born." Associated with this play is a story that shows Frohman's dogged determination and resource.
Belasco had made the production of "The First Born" in America in lavish fashion. He brought to it all his love and knowledge of Chinese art.
A rival manager, W. A. Brady, wishing to emulate the success of "The First Born," got together a production of "The Cat and the Cherub," another Chinese play, and secured time in London, hoping to beat Frohman out. It now became a race between Frohman and Brady for the first presentation in London. Both managers were in America. Brady got his production off first. When Frohman heard of it he said:
"We must be in London first."
"But there are no sailings for a week," said one of his staff.
"Then we will hire a boat," was his retort.
However, there proved to be no need for this enterprise, because a regular sailing developed.
"The Cat and the Cherub" won the race across the Atlantic and was produced first. It took the edge off the novelty of "The First Born," which was a failure, but its fine quality gave Charles the premier place as an artistic producer in England, and he never regretted having made the attempt despite the loss.
Frohman became immersed in a multitude of things. In September, 1901, for example, he was interested in five English playhouses--the Aldwych, the Shaftesbury, the Vaudeville, and the Criterion, as well as the Duke of York's. He had five different plays going at the same time--"Sherlock Holmes," "Are You a Mason?" "Bluebell in Fairyland," "The Twin Sister," and "The Girl from Maxim's." This situation was typical of his English activities from that time until his death.
* * *
The picturesqueness of detail which seemed to mark the beginning of so many of Charles Frohman's personal and professional friendships attended him in England, as the case of his first experience with Edna May shows.
One hot night late in the summer season of 1900 Frohman was having supper alone on his little private balcony at the Savoy Hotel overlooking the Thames. It was before the Strand wing of the hostelry had been built. As he sat there, clad only in pajamas and smoking a large black cigar, he heard a terrific din on the street below. There was cheering, shouting, and clapping of hands. Summoning a waiter, he asked:
"What's all that noise about?"
"Oh, it's only Miss Edna May coming to supper, sir."
"Why all this fuss?" continued Frohman.
"Well, you see, sir," answered the servant, "they are bringing her back in triumph."
When Frohman made investigation he found that the doctors and nurses at the Middlesex Hospital in London, where Edna May frequently sang for the patients, had engaged the whole gallery of the Shaftesbury Theater where she was singing in "The American Beauty," and attended in a body. After the play they had surrounded her at the stage entrance, unhitched the horse from her little brougham, and hauled her through the streets to the Savoy.
This episode made a tremendous impression on Frohman. He was always drawn to the people who could create a stir. He had heard that Edna May was nearing the end of her contract with George Lederer, so he entered into negotiations with her, and that autumn she passed under his management and remained so until she retired in 1907.
In the case of Edna May there could be no star-making. The spectacular rise of this charming girl from the chorus to the most-talked-of musical comedy rôle in the English-speaking world--that of the Salvation Army girl in "The Belle of New York"--had given her a great reputation. Frohman now capitalized that reputation in his usual elaborate fashion. He first presented Miss May in "The Girl from Up There."
She appeared under his management in various pieces, both in New York and in London. Her company in New York included Montgomery and Stone, Dan Daly, and Virginia Earle. When he presented Miss May at the Duke of York's in "The Girl from Up There" the result was the biggest business that the theater had known up to that time. In succession followed "Kitty Gray," which ran a year in London, "Three Little Maids," and "La Poupée."
All the while there was being written for Miss May a musical piece in which she was to achieve one of her greatest successes, and which was to bring Charles into contact with another one of his future stars. It was "The School Girl," which Frohman first did in May, 1903, in London, and afterward put on with great success at Daly's in New York.
In the English production of this play was a petite, red-haired little girl named Billie Burke, who sang a song called "Put Me in My Little Canoe," which became one of the hits of the play. Frohman was immensely attracted by this girl, and afterward took her under his patronage and she became one of his best-known stars.
Edna May, under Frohman's direction, was now perhaps the best known of the musical comedy stars in England and America. He took keen delight in her success. In "The Catch of the Season," which he did at Daly's in New York in August, 1905, she practically bade farewell to the American stage. Henceforth Frohman kept her in England. In "The Belle of Mayfair" she was succeeded by Miss Burke in the leading part. Frohman's production of "Nelly Neil" at the Aldwych Theater in 1907 was one of the most superb musical comedy presentations ever made. For this Frohman imported Joseph Coyne from America to do the leading juvenile rôle. He became such a great favorite that he has remained in England ever since.
Charles Frohman: Manager and Man · The Wunder Library — complete classics, free to read, with narration.