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Charles Frohman: Manager and Man · Isaac Frederick Marcosson — chapter 37 of 127 · ~1,307 words · public domain

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In saying this Charles Frohman emphasized what was one of his iron-clad rules, for he never postponed an announced opening.

That January night was a memorable one in the life of Frohman. He sat on a low chair in the wings, and alongside of him sat Belasco. His face beamed, yet he was very nervous, as he always was on openings. At the end of the third act, when the audience made insistent calls for speeches, Belasco tried to drag Frohman out, but he would not go. "You go, David," he said. And Belasco went out and made a speech.

"The Girl I Left Behind Me" was a complete success, and played two hundred and eighty-eight consecutive performances.

The opening of the Empire Theater strengthened Charles Frohman's position immensely. More than this, it established a whole new theatrical district in New York. When it was opened there was only one up-town theater, the Broadway. Within a few years other playhouses followed the example of the Empire, and camped in its environs. Thus again Charles Frohman was a pioneer.

The Empire Theater now became the nerve-center of the Charles Frohman interests. He established his offices on the third floor, and there they remained until his death. He practically occupied the whole building, for his booking interests, which had now grown to great proportions, and which were in charge of Julius Cahn, occupied a whole suite of offices. He now had his own New York theater, a star of the first magnitude, and a stock company with a national reputation.

When the Empire Stock Company began its second season in the August of 1893, in R. C. Carton's play, "Liberty Hall," Charles Frohman was able to keep the promise he had made to Henry Miller back in the 'eighties in San Francisco. That handsome and dashing young actor now succeeded William Morris as leading man of the stock company, Viola Allen became leading woman, and May Robson also joined the company. "Liberty Hall" ran until the end of October, when David Belasco's play, "The Younger Son," was put on. This added William Faversham to the ranks, and thus another star possibility came under the sway of the Star-Maker.

The Empire became the apple of Charles Frohman's eye, and remained so until his death. No star and no play was too good for it. On it he lavished wealth and genuine affection. To appear with the Empire Stock Company was to be decorated with the Order of Theatrical Merit. To it in turn came Robert Edison, Ethel Barrymore, Elita Proctor Otis, Jameson Lee Finney, Elsie De Wolfe, W. J. Ferguson, Ferdinand Gottschalk, J. E. Dodson, Margaret Anglin, J. Henry Benrimo, Ida Conquest, and Arthur Byron.

The Empire Stock Company became an accredited institution. A new play by it was a distinct event, its annual tour to the larger cities an occasion that was eagerly awaited. To have a play produced by it was the goal of the ambitious playwright, both here and abroad.

Through the playing of the Empire Company Frohman introduced Oscar Wilde to America, and with the stock-company opportunities he developed such playwrights as Henry Arthur Jones, Haddon Chambers, Sydney Grundy, Louis N. Parker, Madeline Lucette Ryley, Henry Guy Carleton, Clyde Fitch, Jerome K. Jerome, and Arthur Wing Pinero.

Having firmly established the Empire Theater, Charles now turned to a myriad of enterprises. He acquired the lease of the Standard Theater (afterward the Manhattan) and began there a series of productions that was to have significant effect on his fortunes.

In May, 1893, he produced a comedy called "Fanny," by George R. Sims, of London, in which W. J. Ferguson, Frank Burbeck, and Johnston Bennett appeared. It was a very dismal failure, but it produced one of the famous Frohman epigrams. Sims sent Frohman the following telegram a few days after the opening:

How is Fanny going?

Whereupon Frohman sent this laconic reply:

Gone.

Now came another historic episode in Frohman's career. He was making his annual visit to London. The lure and love of the great city was in him and it grew with each succeeding pilgrimage. He had learned to select successful English plays, as the case of "Jane" had proved. Now he was to go further and capture one of his rarest prizes.

Just about this time Brandon Thomas's farce, "Charley's Aunt," had been played at the Globe Theater as a Christmas attraction and was staggering along in great uncertainty. W. S. Penley, who owned the rights, played the leading part.

Suddenly it became a success, and the "managerial Yankee birds," as they called the American theatrical magnates, began to roost in London. All had their claws set for "Charley's Aunt."

Frohman had established an office in London at 4 Henrietta Street, in the vicinity of Covent Garden. His friendship with W. Lestocq, the author of "Jane," developed. Lestocq, who was the son of a publisher, and had graduated from a clever amateur actor into a professional, conceived a great liking for Frohman. While all the American managers were angling for "Charley's Aunt," he went to Penley, who was his friend, and said:

"Frohman has done so well with 'Jane' in America, he is the man to do 'Charley's Aunt.'"

Penley agreed to hold up all his negotiations for the play until Frohman arrived. A conference was held, and, through the instrumentality of Lestocq, Frohman secured the American rights to "Charley's Aunt."

At the end of this meeting Lestocq said in jest, "What do I get out of this?"

"I'll show you," said Frohman. "You shall represent me in London hereafter."

Out of this conference came one of the longest and most loyal associations in Charles's career, because from that hour until the day of his death Lestocq represented Charles Frohman in England with a fidelity of purpose and a devotion of interest that were characteristic of the men who knew and worked with Charles Frohman.

W. LESTOCQ]

Frohman now returned to America to produce "Charley's Aunt." In spite of the success of the Empire, Frohman had "plunged" in various ways, and had reached one of the numerous financial crises in his life. He looked upon "Charley's Aunt" as the agency that was to again redeem him. For the American production he imported Etienne Girardot, who had played the leading rôle in the English production. He surrounded Girardot with an admirable cast, including W. J. Ferguson, Frank Burbeck, Henry Woodruff, Nanette Comstock, and Jessie Busley.

Frohman personally rehearsed "Charley's Aunt." He tried it out first at Bethlehem, Pennsylvania, where the reception was not particularly cordial. He returned to New York in a great state of apprehension, although his good spirits were never dampened. On October 2, 1893, he produced the play at the Standard, and it was an immediate success. As the curtain went down on the first night's performance he assembled the company on the stage and made a short speech, thanking them for their co-operation. It was the first time in his career that he had done this, and it showed how keenly concerned he was. It was another "Shenandoah," because it recouped his purse, depleted from numerous outside ventures, inspired him with a fresh zeal, and enabled him to proceed with fresh enterprises. It ran for two hundred nights, and then duplicated its New York success on the road.

While gunning for "Charley's Aunt," Charles Frohman made his first London production with "The Lost Paradise." He put it on in partnership with the Gattis, at the Adelphi Theater in the Strand. It was a failure, however, and it discouraged him from producing in England for some little time.

These were the years when Frohman was making the few intimate friendships that would mean so much to him until the closing hours of his life. That of Charles Dillingham is an important one.

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