Scarcely had he signed the contract for "Shenandoah" than occurred one of the many curious pranks of fate that were associated with this enterprise. Al Hayman, who had a half-interest in the piece, was stricken with typhoid fever in Chicago on his way to the coast. He thought he was going to die, and, not having an extraordinary amount of confidence in "Shenandoah," he sold half of his half-interest to R. M. Hooley, who owned theaters bearing his name in Chicago and Brooklyn.
With his usual determination to do things in splendid fashion, Frohman engaged a magnificent cast. Now came one of the many evidences of the integrity of his word. Years before, when he had first seen Henry Miller act in San Francisco he said to him:
"When I get a theater in New York and have a big Broadway production you will be my leading man."
He had not yet acquired the theater, but he did have the big Broadway production, so the first male character that he filled was that of Colonel West, and he did it with Miller.
This cast included not less than half a dozen people who were then making their way toward future stardom. He engaged Wilton Lackaye to play General Haverill; Viola Allen played Gertrude Ellingham; Nanette Comstock was the original Madeline West; Effie Shannon portrayed Jennie Buckthorn; while Dorothy Dorr played Mrs. Haverill. Other actors in the company who later became widely known were John E. Kellard, Harry Harwood, Morton Selten, and Harry Thorn.
Charles determined that the public should not lose sight of "Shenandoah." All his genius for publicity was concentrated to this end. Among the ingenious agencies that he created for arousing suspense and interest was a rumor that the manuscript of the third act had been lost. He put forth the news that Mr. Howard's copy was mislaid, and a city-wide search was instituted. All the while that the company was rehearsing the other acts the anxiety about the missing act grew. A week before the production Frohman announced, with great effect, that the missing manuscript had been found.
When the doors of the Star Theater were opened on the evening of September 9, 1889, for the first performance of "Shenandoah," the outlook was not very auspicious. Rain poured in torrents. It was almost impossible to get a cab. Al Hayman, one of the owners of the play, who lived at the Hotel Majestic, on West Seventy-second Street, was rainbound and could not even see the première of the piece.
However, a good audience swam through the deluge, for the gross receipts of this opening night, despite the inclement conditions outside, were nine hundred and seventy-two dollars. This was considered a very good house at the standard prices of the day, which ranged from twenty-five cents to one dollar and a half.
The play was an immense success, for at no time during the rest of the engagement did the receipts at any performance go below one thousand dollars. The average gross receipts for each week were ten thousand dollars.
Charles Frohman watched the première from the rear of the house with a beating heart. The crash of applause after the first act made him feel that he had scored at last. After the sensational ending of the third act, which was Sheridan's famous ride, he rushed back to the stage, shook Henry Miller warmly by the hand, and said: "Henry, we've got it. The horse is yours!"
He meant the horse that the general rode in the play.
This horse, by the way, was named Black Bess. It got so accustomed to its cue that it knew when it had to gallop across the stage. One night during the third act this cue was given as usual. Its rider, however, was not ready, and the horse galloped riderless across the stage.
"Shenandoah" led to a picturesque friendship in Charles Frohman's life. On the opening night a grizzled, military-looking man sat in the audience. He watched the play with intense interest and applauded vigorously. On the way out he met a friend in the lobby. He stopped him and said, "This is the most interesting war play I have ever seen."
The friend knew Charles Frohman, who was standing with smiling face watching the crowd go out. He called the little manager over and said: "Mr. Frohman, I want you to meet a man who really knows something about the Civil War. This is General William T. Sherman."
Sherman and Frohman became great friends, and throughout the engagement of "Shenandoah" the old soldier was a frequent visitor at the theater. He then lived at the Fifth Avenue Hotel, and often he brought over his war-time comrades.
Not only did "Shenandoah" mark the epoch of the first real success in Frohman's life, but it raised his whole standard of living, as the following incident will show.
When "Shenandoah" opened, Frohman and Henry Miller, and sometimes other members of the company, went around to O'Neil's on Sixth Avenue, scene of the old foregatherings with Belasco, and had supper. As the piece grew in prosperity and success, the supper party gradually moved up-town to more expensive restaurants, until finally they were supping at Delmonico's. "We are going up in the world," said Frohman, with his usual humor. At their first suppers they smoked ten-cent cigars; now they regaled themselves with twenty-five-cent Perfectos.
Unfortunately the successful run of "Shenandoah" at the Star had to be terminated on October 12th because the Jefferson & Florence Company, which had a previous contract with the theater and could not be disposed of elsewhere, came to play their annual engagement in "The Rivals." Frohman transferred the play to Proctor's Twenty-third Street Theater, which was from this time on to figure extensively in his fortunes, and the successful run of the play continued there. Wilton Lackaye retired from the cast and was succeeded by Frank Burbeck, whose wife, Nanette Comstock, succeeded Miss Shannon in the rôle of Jenny Buckthorn.
Frohman was now able to capitalize his brilliant road-company experience. The success of the play now assured, he immediately organized a road company, in which appeared such prominent actors as Joseph Holland, Frank Carlyle, and Percy Haswell. He established an innovation on October 26th by having this company come over from Philadelphia, where it was playing, to act in the New York house.
The two-hundred-and-fiftieth performance occurred on April 19, 1890, when the run ended. It was a memorable night. Katherine Grey and Odette Tyler meanwhile had joined the company. The theater was draped in flags, and General Sherman made a speech in which he praised the accuracy of the production.
With his usual enterprise and resource, Charles Frohman introduced a distinct novelty on this occasion. He had double and triple relays of characters for the farewell performance. Both Lilla Vane and Odette Tyler, for example, acted the part of Gertrude Ellingham; Wilton Lackaye, Frank Burbeck, and George Osborne played General Haverill; Alice Haines and Nanette Comstock did Jenny Buckthorn; while Morton Selten and R. A. Roberts doubled as Captain Heartsease.
Frohman now put the original "Shenandoah" company on the road. Its first engagement was at McVicker's Theater in Chicago. Frohman went along and took Bronson Howard with him.
Most of the Chicago critics liked "Shenandoah." But there was one exception, a brilliant Irishman on The Tribune. Paul Potter, whose play, "The City Directory," was about to be produced in Chicago, was a close friend of Howard. He wanted to do something for the Howard play, so he got permission from Robert W. Patterson, editor in chief of The Tribune, to write a Sunday page article about "Shenandoah." Frohman was immensely pleased, and through this he met Potter, who became one of his intimates.
Then came the opening of Potter's play at the Chicago Opera House. Although Potter knew most of the critics, there was a feeling that they would forget all friendship and do their worst. Five minutes after the curtain went up the piece seemed doomed.
But an extraordinary thing happened. From a stage box suddenly came sounds of uncontrollable mirth. The audience, and especially the critics, looked to see who was enjoying the play so strenuously, and they beheld Charles Frohman and Bronson Howard. The critics were puzzled. Here was a great playwright in the flush of an enormous success and a rising young manager evidently enjoying the performance. The mentors of public taste were so impressed that they praised the farce and started "The City Directory" on a career of remarkable success. Frohman and Howard were repaying the good turn that Potter had done for "Shenandoah."
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Charles Frohman now had a money-making success. "Shenandoah" was the dramatic talk of the whole country; it did big business everywhere, and its courageous young producer came in for praise and congratulation on all sides.
The manager might well have netted what was in those days a huge fortune out of this enterprise, but his unswerving sense of honor led him to immediately discharge all his obligations. He wiped out the Wallack's tour debts, and he eventually took up notes aggregating forty-two thousand dollars that he had given to a well-known Chicago printer who had befriended him in years gone by. What was most important, he was now free to unfurl his name to the breezes and to do business "on his own."
Charles Frohman: Manager and Man · The Wunder Library — complete classics, free to read, with narration.