Part 1

Transcriber’s note:

Words and phrases in italics are surrounded by underscores, like this.

Subscripted numbers in chemical formulas, page 347, are presented within curly braces, preceded by an underscore, for example: C{6}H{3}OHOCH_{3}CHO.

Page numbers are displayed in the right margin.

BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION TEXT BOOKS

Business Economics. Business Organization and Management. Advertising and Salesmanship. Trade and Commerce. Transportation. Money, Banking and Insurance. Investments and Speculation. Accounting. Auditing and Cost Accounting. Business Law and Legal Forms.

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BUSINESS ADMINISTRATION

Theory, Practice and Application

Editor-In-Chief

WALTER D. MOODY

General Manager, The Chicago Association of Commerce, Author, “Men Who Sell Things.”

Managing Editor

SAMUEL MACCLINTOCK, PH. D.

Editorial and Educational Director, La Salle Extension University

This work is especially designed to meet the practical every-day needs of the active business man, and contains the fundamental and basic principles upon which a successful business is founded, conducted and maintained. To those looking forward to a business career, this work forms the basis for a practical and systematic course in “Business Administration”

Published by La Salle Extension University Chicago

Copyright, 1910, Lasalle Extension University.

BUSINESS ECONOMICS

¶ This treatise has been especially prepared by E. L. Bogart, Ph. D., Associate Professor of Economics, University of Illinois, and Author of Economic History of the United States; Hon. O. P. Austin, Chief of Bureau of Statistics, Department of Commerce and Labor; and John Bascom, D. D., LL. D., former President University of Wisconsin. It is supplemented by the writings of recognized experts in the production, preservation and distribution of wealth. The treatment is modern, popular and authoritative. The volume contains many timely and practical suggestions which can be applied with profit to any business. It is also arranged to serve as a quick reference work, and includes a complete table of contents, a comprehensive index and test questions.

WALTER D. MOODY, Editor-in-Chief.

INTRODUCTION TO BUSINESS ADMINISTRATION.

BY WALTER D. MOODY.

General Manager, The Chicago Association of Commerce.

Author of “Men Who Sell Things.”

“The recipe for perpetual ignorance is: Be satisfied with your own opinion and content with your knowledge.”