CHAPTER XXVII. Retail Merchandising of Roasted Coffee

RETAIL MERCHANDISING OF ROASTED COFFEE

How coffees are sold at retail--The place of the grocer, the tea and coffee dealer, the chain store, and the wagon-route distributer in the scheme of distribution--Starting in the retail coffee business--Small roasters for retail dealers--Model coffee departments--Creating a coffee trade--Meeting competition--Splitting nickels--Figuring costs and profits--A credit policy for retailers--Premiums Page 415