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Part 25

Advertising by Motion Pictures · Ernest A. Dench — chapter 25 of 25 · ~210 words · public domain

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The New Model H TOP LIGHT our latest offering

See it and judge its efficiency

WE ARE LIGHTING EXPERTS FOR ALL PURPOSES IN MOTION PHOTOGRAPHY

We outfit operators for studio, transit, commercial and unusual purposes.

Rental terms on request at headquarters.

Lowest Cost per Operating Unit

ALLISON & HADAWAY CORPORATION Photographic Manufacturers and Importers 235 Fifth Avenue, Dept. D, New York

EVERYTHING-FOR-YOUR-PLAYHOUSE HOMMEL’S COMMERCIAL BUILDING 422 FIRST AVE. PITTSBURGH. PA.

My Specialty is =Motion Picture Publicity=

Is there a photoplay you wish written around your goods? I supply the plot, technical scenario, or both.

How about boosting your picture? It will pay you to entrust me with the preparation of the literature.

Is there a unique publicity stunt you have in mind? Why not enlist my aid?

Are you using regular photoplays? If so, I can furnish a weekly report of the latest productions.

Is there a problem on which you seek advice? Perhaps I can be of service to you.

ERNEST A. DENCH, 326 Decatur Street, Brooklyn, N. Y.

AS A COMPANION VOLUME, BUY “MAKING THE MOVIES” (MACMILLAN CO., $1.25)

TRANSCRIBER’S NOTES:

1. Enclosed italic or underlined font in underscores. 2. Enclosed bold font in =equals=. 3. Original spellings have been standardised only when a dominant version was found.

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