Part 2

XXI Advertising Your Newspaper with a Motion Picture 131

XXII Selling Shoes by Motion Pictures 136

XXIII Film Advertising from the Photoplayer’s Viewpoint 140

XXIV Advertising Film Circulation 146

XXV Covering the Motion-picture Field by Magazines 152

XXVI Future Developments of Advertising by Motion Pictures 156

XXVII Boosting Your Trade with a Popular Player 163

XXVIII Boosting Your Business with an Advertising Motion Picture 169

XXIX Pulling Movie-slide Advertising Out of the Rut 173

XXX Maintaining the Interest in Slide Advertising 178

XXXI Individuality in Slide Advertising 183

XXXII The Personal Element in Slide Advertising 188

XXXIII Are Your Slides Truthful? 191

XXXIV Obtaining the Best Results From Slide Advertising 194

XXXV Selecting the Theater for Your Ad. Slide 199

XXXVI Handling the Anti-ad. Slide Exhibitor 203

XXXVII Having Your Movie Ad. Slides Shown to the Best Advantage 207

XXXVIII The Ideal Slide Follow-up Medium 211

XXXIX Attracting Farmers to Town 215

XL Capitalizing Popular Screen Players in Slide Advertising 217

XLI Attracting Trade with Photoplay Stars 221

XLII Taking Advantage of Errors in Photoplays 226

XLIII How the Book Dealer Can Take Advantage of the Movie Adaptation Mania 230

XLIV Selling Real Estate by the Film 233

XLV Advertising Your Department Store by Motion Pictures 238

XLVI Hitching Motion Pictures to Musical Advertising 243

XLVII Developing “Have a Garden” Movement with Photoplay Theater Help 248

XLVIII Naming Soda-fountain Concoctions After Movies 252