Part 21

Wherever possible, the attention of the passing consumer should be directed to the stand before he reaches it so that he will be prepared to stop when he comes upon it. Signs of this type on either side of the stand, but some distance each way from it, are more important than is generally recognized. They constitute invitation cards and should be so worded as to excite curiosity and create a feeling in the intending purchaser's mind that he will make no mistake in stopping to fill his wants at the stand. It goes without saying that both the advertising and the stand itself must be so planned as to attract the purchaser, and every effort should be concentrated on the psychology of such an appeal, avoiding any appearance of slouchiness, which would be more repellent than attractive. The purchaser forms a quick opinion of the stand from the way in which it is conducted and from the appearance of the one who is there to make sales. An attitude of cordial cooperation on the part of the attendant, who is, of course, appropriately dressed and in the right mental attitude, is a factor that must not be overlooked in the effort to create a favorable impression.

Meal Service Amid Farm Surroundings.--Many operators, located at strategic points near main highways, have found that maximum profits are obtained by serving meals prepared from the vegetables supplemented by poultry or other products of the little farm. These meals may be served in a booth or building adjoining the roadside stand or in a room of the house turned into a seasonal dining room. Persons who are city residents quickly learn to appreciate the virtues of fresh vegetables and freshly killed poultry that may be thus served. A schedule of reasonable prices must be maintained if trade is to be built up. Usually special dinners or lunches can be prepared from available products in season, thereby giving the customer more for his money at the least cost and trouble to the operator.

This small home restaurant business can be handled frequently by members of the operator's household and countless examples can be given of real financial success following such ventures. Expansion can take place as consumer demand develops. Cleanliness, good home cooking, generous portions and prompt and courteous service will work wonders in such a project.

Tourist Guest Houses.--A large number of country homes are now open to the public as tourist guest houses, their owners finding that they can obtain a modest but worth while supplement to other forms of income from them. These tourist guest houses are largely a development of the past several years. Their popularity with automobile travelers appears to be increasing, and there is genuine opportunity for the housewife on a small farm to operate one of these establishments.

It should be kept in mind by the housewife who thinks of opening her home to tourists that the proposition has its drawbacks as well as its advantages. Only a modest fee, often $1.00 for a room and 30 or 35 cents for breakfast, is obtained from each tourist guest. However, a great number of American women have found that the work and trouble occasioned by taking in tourists are worth while and actually enjoy their contacts with the traveling public.

The tourist guest house, obviously, should be located on a road that is well traveled by tourists. A simple and attractive "Tourists Accommodated" sign and a neat and pleasing front yard are needed to interest passers-by in the place. The porch should be neat and attractive and the interior of the house should give the appearance of restfulness, simplicity and comfort.

Tourists usually inquire about prices and look over a place before deciding to stop there; if there are women in the party, one of them usually makes the inquiry. The family should be courteous in answering questions and showing the prospective customers about. They should not be indifferent, and yet must not seem to be too anxious for business. When the travelers decide to stay, the family should endeavor at once to make them feel at home. The guests will frequently ask questions about roads, local resorts and near-by recreational facilities, and the family will find it useful to be informed on these matters.

Dog Breeding as a Source of Income.--Many persons who have located in the country, and who have a liking for domestic animals, have found dog breeding an interesting and frequently profitable enterprise. By placing a wire cage along the highway the attention of the traveling public is attracted to the puppies. Some of the more popular breeds of dogs include the Airedale; the Boston, Fox and Irish Terriers; the Chow Chow; the Collie, and the English and Irish Setters.

The breeding of dogs is a highly specialized activity, particularly where it is carried on under intensive conditions and with little range. Dogs are subject to external and internal parasites requiring preventive and curative measures. As in the case of all other animals, sanitation is an essential factor to success and feeding methods must be adjusted to the age and the breed.

The beginner in dog raising should consult a recognized veterinarian who specializes in small animal practice, and observe his recommendations. Such professional men are located in most communities and their advice will be found most helpful.

The prices obtainable for male and female young animals vary with the locality. There is usually an established scale of prices which may easily be obtained and which it will pay to observe. Dog shows are growing in popularity and exhibitions at these expositions will serve to advertise the breeder's stock. Advertising in local papers is effective in bringing to the public the availability of stock of distinctive breeds. Fashions in dog breeds change with the times and the public must be catered to along the lines of current interest.

Do's

Use the roadside market or near-by outlets for disposing of excess farm products.

Fully utilize the possibilities of roadside stands in building a permanent business.

Road stands, as well as the products on display, must have sales appeal.

Produce at home all farm products offered for sale, if possible, and make the growing area the background of the market.

Stress quality of products and the responsibility of the operator.

Advertising of the right type will multiply sales.

Offer meal service with farm surroundings wherever possible.

If considerable traffic passes the premises, try out possibilities of accommodating tourists.

Don'ts

Don't try to dispose of miscellaneous surplus of farm commodities by shipment to market if a roadside market can be set up.

Don't ruin standing of roadside market by selling inferior or stale products.

Don't try to run a city fruit stand with a farm background.

Don't destroy country home life by over-commercialization.

SUGGESTED REFERENCE LIST

Timely and valuable publications of the United States Department of Agriculture, state departments of agriculture and state agricultural colleges and experiment stations are available to country residents. Copies of them may be obtained by writing to the agencies mentioned. To supplement them and also to supplement advice received from county agricultural agents, a number of useful books are listed below. Those interested in them may, in many cases, obtain them from local libraries, or may find it useful to own certain of them themselves.

Author Title Year Publisher