CHAPTER XX.. _adversaria._

ADVERSARIA.

During the progress of this book towards completion, we have now and again stumbled across something which would not consistently fit under any of the chapter heads in our plan, nor stand well by itself, and though at first rather puzzled what to do with these trifles, they have in the end accumulated sufficiently to form a chapter of varieties which will fitly conclude, and will doubtless prove neither dull nor uninteresting. In advertising there seems to be always something new springing up, and no sooner do we think we have discovered the last ingenious expedient of the man anxious to display his wares, or to tempt others to display theirs, than another and more novel plan for publicity arrests the attention, and makes its predecessor seem old-fashioned, if not obsolete. At the present moment the plan of an energetic Scotchman is the very latest thing in advertisements. Whether it will be considered a novelty six months hence, or whether it will be considered at all, it would be hard indeed to say, so it will perhaps be enough for us to give the plan to our readers, with the remark that after all the idea is not unlike that of the old newsletters to which reference has been made in an earlier portion of this work. The Scotchman’s notion is to substitute advertisements for the intelligence contained in the ancient letters, and thereby reap a rich reward. For sixpence he sells twenty-four sheets of letter-paper, on the outside of each of which is an embossed penny postage-stamp. He fills the two inside pages with sixty advertisements, for which he charges one guinea each, leaving the first page for private correspondence, and the last page, to which the stamp is affixed, for the address. As the stamp will carry an ounce weight, another sheet of plain paper may be enclosed. He guarantees to the advertiser a circulation of five thousand copies. For the advertisements he receives £63, from which he pays five thousand stamps at one penny each--£20, 16s. 8d.--less received for copies sold (twenty-four for sixpence), £5, 4s. 2d.; total, £15, 12s. 6d., leaving the difference, £47, 7s. 6d., to cover the cost of paper and printing. It will be remembered by many that the plan of giving advertisement sheets away has been often tried--notably with metropolitan local newspapers, some of which at first thought to clear the whole of their expenses by means of the charge for notices, &c. It is remarkable, however, that these journals invariably did one of two things. They either got a price fixed on themselves, or died. It is hard to make advertisers believe that it is worth while paying for a notice in a paper which is itself not worth paying for, and no arguments as to increased circulation seem to have any effect.

Parisian advertisements form an item worthy of attention here. Within the past few years a great change has taken place in the system of advertising as known in the capital of France--in fact, as known in all the chief towns of the empire, kingdom, republic--whichever our readers like best or consider the most correct word. Between twenty-five and thirty years ago advertisements were charged at very high rates in the Paris papers, and there were comparatively few of them. The proprietors of journals did not themselves deal with the advertisers, but farmed out their columns at so much a year to advertising establishments or agencies. This was both convenient for the papers and profitable for the agencies. The rates they fixed for advertising in some of the most prominent journals were--Presse, one franc per line for each insertion; Siècle, one franc fifty centimes per line each insertion for four times, for ten times and upwards one franc per line, special notices three francs per line, editorial items five francs per line; Nation and Débats, four lines seventy-five centimes per line, advertisements above 150 lines fifty centimes per line, special notices two francs per line, editorial items three francs; Galignani’s Messenger, seventy-five centimes a line each time, one advertisement above 300 lines fifty centimes a line, editorial items three francs. Other papers were lower, some taking advertisements for from twenty-five to forty centimes, and charging from one franc to two francs a line for editorial items; but their circulation was very limited. What are called broadside advertisements were very frequent in Paris papers; they were very ugly affairs to the eye of an Englishman; set up in sprawling capitals, like a handbill, a single advertisement frequently covering half or the whole of a page of a newspaper. This style of advertisement obtains now, but under different principles. The Presse and the Siècle used to make more money than any of the other papers by means of advertisements; in the year 1847 the income of the Presse for its two advertising pages was 300,000 francs. The advertising of the Débats and Constitutionnel was also profitable.

Things have very considerably changed since then, and Parisian advertising may fairly be said to have become developed into a flourishing, though at the same time a very unique, system. The remark, “Show me the advertisements of a country, and I will tell you the character of its inhabitants,” is not yet current among the choice sayings of great men, yet it or something similar might well be said with regard to modern Parisian notifications. Perhaps in no country so much as in France are public announcements and advertisements so thoroughly characteristic of a people. An important law recently introduced compels all announcements fixed or displayed in public places to bear each a ten-centime stamp, and the Government reserves to itself the right of alone using a perfectly white affiche. All posters, playbills, and placards unconnected with State matters must be printed on coloured paper, though a small portion may remain white. The Parisians are proverbially neat in everything but their personal habits; and ugly, gaunt, straggling hoardings like those of London are quite unknown to them. The principal vacant places in front of building ground are usually purchased by one of the principal Sociétés de Publicité. A large frame of wood and canvas is affixed to the hoarding and divided into a number of squares, which are painted a neutral tint. Then in all these squares different announcements are made in gay colours. When completed, the structure resembles the boards of advertisements placed in railway carriages and omnibuses, the scale of course being considerably larger. A well-executed painting of some country seat or park to let frequently figures in these spaces; and few stations are without some well-known and familiar advertisement, the French having like ourselves some firms which make it their business to be on every hoarding and in every paper. A large tailoring and drapery establishment which advertises as follows is perhaps the best known of any:--

MAISON DE LA RUE DE PONT NEUF

HABILLEMENTS PR HOMMES ET ENFANTS

ON REND L’ARGENT DE TOUT ACHAT QUI À CESSE DE PLAIRE

=LA MAISON N’EST PAS AU COIN DU QUAI=.

This advertisement is so well known that recently a revue bearing the title “La Maison n’est pas au Coin du Quai” was played at a well-known theatre, and in the recent version of “Orphée aux Enfers” at the Gaîté, the “on rend l’argent” portion is made the peg for a joke by the Monarch of Hell. The following also persistently arrest the attention of the traveller: “Au Bon Diable,” “Eau Melisse des Carmes,” “Chocolat Ibled,” and “Old England British Tailors.” The “Piano Quatuor” is also everywhere typified by the picture of a gentleman with hideous long fingers and pointed nails stretching over the strings of four violins.

The theatres usually display their programmes on large columns specially constructed for the purpose, which are fixed about every two hundred yards along the principal Boulevards. As these bills are renewed nearly every day, this department alone must be very remunerative to the Government. No playbills are sold in the theatres, but many of the daily journals publish the programmes of all; and three papers, the Vert-Vert, the Orchestra, and the Entr’acte, are specially printed to serve as bills of the play. One peculiar circumstance connected with theatrical advertisements is worthy of notice. In each of those places of public convenience known to Parisians as “Les Colonnes Rambuteau,” some mysterious individual has for years pasted a little piece of paper announcing the drama at the Ambigu Comique and the principal performers therein. Here is an exact copy of the one appearing during the month of June of the present year (1874):--

Mm Vannoy Mont-bars et M^{d.} Ribeaucourt L’Amant de la Lune drame en 7 tableaux de Paul de Kock. L’Ambigu Comique tous les soirs

For years some unknown person has thus maybe gratuitously advertised the house in question, and his identity is one of the mysteries of Paris. Two well-known Parisian journalists, piqued by the eccentricity of the advertisement, lay in wait one whole night and day for the purpose of discovering its author, but their effort was fruitless. While on the subject of these colonnes, we may note the fact that their exteriors are covered with advertisements, the most conspicuous among them being the bill of fare of the “Dîner de Rocher,” a three-franc ordinary on the Boulevard Montmartre. The interior announcements are not of a nature for publication, and in that respect resemble kindred establishments this side the Channel. Next in importance to the hoardings and “spectacle” columns are the kiosques, in which the newspaper trade of Paris is chiefly carried on. The front is open, with the paper stall before it; but the remaining sides are of coloured glass, and each square contains an advertisement painted or stained upon it, generally in large letters. At night the light in the interior gives the kiosque a very gay and festive appearance. There are various minor methods of attracting public attention practised by the Parisian traders. The managers of the Louvre and Pygmalion, establishments similar to our Shoolbred’s and Meeking’s, give to each of their customers an air balloon with the name of the establishment from which it is issued painted upon it. Thousands of these are constantly bobbing about along the principal thoroughfares. The tickets given to seat occupiers in the public gardens and parks are beautifully illuminated cards covered with trade announcements. Some of the restaurants give each of their lady-customers a fan in summer, which is prettily ornamented with advertisements. At Duval’s famous eating establishments the backs of the bills of fare are sold for a large sum to advertising contractors. It is calculated that this firm issues 30,000 cartes a day. Space will not allow us to enumerate the further thousand-and-one plans--some sensible, some silly--which the Parisians adopt for attracting public attention; we therefore pass on to the last and most important medium for advertisements--the Parisian newspapers. In French journals, as in some English, the réclame, or editorial puff, is eagerly sought after; and for unblushing effrontery in selling their pens to pushing tradesmen, we must yield the palm to our brother scribes across the water. “They order this matter better in France.” Only a short time since M. de Villemessant, the editor of Le Figaro, gave a delightful specimen of the art in his own columns. He commenced by relating the history of the Duke of Hamilton and the sheep’s wool left on the brambles. Then came a long description of the homes of the Highland shepherds, and their spinning wives. The English word “homespun” being thus introduced, the article wound up by advising les gentlemen français to rush to a certain shop in Paris where homespun was sold, and be measured for suits. A few days after the article had been published, its author was sauntering along the Boulevards clad in a homespun suit of the latest cut and pattern.

We present a choice specimen of the réclame cut from the pages of the Parisian gommeux’s favourite journal:--

Le Figaro n’oublie pas que son aïeul était coiffeur, aussi ne dédaigne-t-il pas de parler des chevaliers du démêloir, surtout lorsque ceux-ci se recommandent à l’attention du public par des qualités hors ligne.

Nos lecteurs du quartier de l’Arc-de-Triomphe, y compris les Ternes, l’avenue de l’Impératrice, Neuilly, etc., ne se doutent pas qu’ils possèdent dans leur voisinage, 47, avenue de la Grande-Armée, un expert en fait de coiffures de femmes et d’hommes... Il se nomme Rivals et n’en connait pas (pardon!) pour la dexterité du peigne et la légèreté du rasoir.

Here is another of these exquisite specimens of artistry in puffing. It is from La Vie Parisienne of a short time back:--

--Les voyageurs pour la ligne d’Italie montent en voiture.

--Une minute, sac à papier! je n’ai pas pris mon café.

--Un qui se croit encore au temps des diligence: le chemin de fer n’attend pas.

--N’est-ce que cela, cher? monte dans mon compartiment, et tu n’auras pas à regretter la chicorée du buffet.

Le sifflet fait entendre son son strident. Nous voici partis! Nous avons tiré de son sac de voyage un flacon d’Essence de café Trablit. Il me fait un mazagran que je sirote avec autant de délices que si Tortoni l’eût préparé.

En crème, a l’eau, au lait, en grog, l’Essence de café Trablit est chose exquise. Recommandée aux voyageuses, dans leur intérêt. 1 fr. 60 le flacon (67, rue Jean-Jacques-Rousseau).

Besides writing up the goods of energetic and aspiring tradesmen, the French journalist is frequently employed by a third or fourth rate actress to write her into notoriety. To do this he carefully avoids any mention of her histrionic abilities; but whenever he gets an opportunity, he describes her dresses, her equipage, her petits soupers, and occasionally places in her mouth some clever repartee or daring joke. Once in vogue, a lady of this kind has obtained the object of her ambition, and many a queen of the demi-monde owes her success in the realms of guilty splendour to the constant puffing of some hireling scribe. Hireling though he be, the scribe is also an artist, and his work bears an immeasurably favourable comparison with that of his clumsy English rival; for he has rivals in England, and réclames are finding their way rapidly into the most pretentious of our papers. Hitherto they have succeeded in deceiving none so much as their waiters and those who pay for them; but there is yet hope. Occasionally the French réclame mania is worked up into a good joke, as in the following:--

Une maison de blanc portant pour enseigne: Au bon petit Jésus, avait pour caissier un affreux gredin qui disparaît un jour avec la grenouille tout entière.

Tous les journaux sont pleins du vol commis au Bon petit Jésus.

Le patron court affolé et met la main sur son employé au moment où celui-ci prenait tardivement le chemin de fer. Il lui saute au collet:

--Miserable! tu m’as ruiné!

L’autre répond, sans s’émouvoir:

--Oui, monsieur... mais quelle réclame pour la maison!

Sometimes the advertisement is given in an indirect manner: thus the public read the following in the day’s paper:--

Un détail amusant.

Sur le rideau d’annonces des Bouffes on peut lire ce qui suit:

Mesdames, souvenez-vous que les vieilles robes et les ameublements fanés teints par la maison X... sont plus beaux que neufs!

Comme c’est bien en situation!

The next time the reader goes to the theatre the advertisement alluded to catches his eye, and the address is fixed in his memory.

The réclame is at present an important feature of French journalism. It generally pays all parties concerned in its manufacture, and its existence is therefore likely to continue for long. The reader has only to pick up Le Gaulois, Le Figaro, or any of the Parisian lighter papers, and he will be enabled to see for himself to what an extent commerce has infected the Gallic press.

Turning from the réclames to the advertisements proper, we find there are five distinct specimens of the latter, so far as style is concerned. Each one of these has its modifications, but the following samples will be found very near the mark. The first will serve a double purpose, as it seems to point out that despite the ridicule cast on English costumes by Parisian satirists, there are not a few who wear them, though they have every opportunity of appearing in the Frenchest of French fashions:--

=PANTALONS ANGLAIS= =FAITS SUR MESURE: 19 fr 50=

=OLD ENGLAND= 35, boulevard des Capucines.

The second specimen is intended for the ladies, who may believe what they like of the statement made about its salutary action, and its adding to the natural beauty:--

=La Veloutine=

est une poudre de Riz spéciale préparée au bismuth, par conséquent d’une action salutaire sur la peau. Elle est adhérente et invisible, aussi donne-t-elle au teint une fraîcheur et une beauté naturelles. Ch. FAY, inventeur, 9, rue de la Paix.

Our third refers to something which has been fashionable as long as there has been such a thing as fashion, and which is likely to continue till la mode itself has an end:--

=MARIAGES=

DEMANDEZ LE =TRAIT D’UNION=

RÉPERTOIRE COMPLET ET DISCRET DES DEMANDES ET PROPOSITIONS DE TOUS PAYS, ADRESSÉES A M. et à M^{me} ROULARD, 72, rue de Rivoli.

=DOTS DEPUIS 10,000 FR. Jusqu’aux plus grandes fortunes.=

(Timbres pour réponse.)

Our fourth selection refers to a stomachic which is rather fashionable just now:--

Saint Raphaël, vin fortifiant, digestif, Tonique reconstituant, goût excellent, plus efficace, pour les personnes affaiblies, que les ferrugineux, que les quinas. Prescrit dans les fatigues d’estomac, la chlorose, l’anémie, les convalescences. Dose: un demi-verre à bordeaux après les repas.--Principales pharmacies 3 fr. la bouteille.

And our fifth is the following:--

AVIS AUX DAMES

A LA =MAGICIENNE= 129, RUE MONTMARTRE.

La plus grande spécialité pour Dames. 20,000 =Confections= à choisir.

2,000 =Collets cachemire=, ornés soie et guipure, à 12^{F.}

1,500 =Jacquettes cachemire=, ornées faye et guipure, à 15^{F.}

800 =Tuniques cachemire=, ornées guipure, valant 50 fr., à 25^{F.}

1,000 =Fichus= Marie-Antoinette, ornés passementerie et guip^{re} 29^{F.}

500 =Dolmans= cachemire, tout brodés, garnis guipure, à 45^{F.}

2,500 =Dolmans= fantaisie, brodés toutes nuances, à 17^{F.}

1,000 =Robes= fantaisie, modèles nouveaux, à 39^{F.}

Tous les =Costumes= et =Confections= sur mesure au même prix.

Les Magasins sont ouverts les Dimanches et jours de Fêtes.

A LA =MAGICIENNE= 129, RUE MONTMARTRE.

An ingenious method of obtaining notoriety, and one which has paid pretty well recently over some theatrical matters in this country, is to fall foul of the official censor. The announcement that “la Censure a interdit ‘Palotte’ dans les gares” has caused “Palotte,” a rather dirty novel, to be an immense success. Why it should be forbidden in the railway stations, and allowed everywhere else, we are not sufficiently behind the scenes to say.

We have now glanced hastily at the leading aspects of French advertising, and after remarking that Galignani and the Gazette des Etrangers are the great mediums for English and American advertisements in Paris, that a certain American manager who has a theatre in London advertises it and his angular histrionic wonder regularly in the former, and that the principal advertising contractors of Paris have made vast fortunes, we get fairly back to our original remark, that the whole system of advertising in Paris is characteristic of the Parisians--a strange mixture of neatness, effect, frivolity, and childishness. Who shall deny that these four words suit the character of the great mass of the people? The fact that the authorities reserve to themselves the white affiche is characteristic to a degree of French Governments, and the savage attack which the French journals made upon the letters of apartments, because their poor little notices “Chambre à louer” were exempted from the ten-centimes tax, was a fair specimen of the frivolous and vexatious spirit which animates the children of la Grande Nation. For their neatness they are proverbial; and any one walking through the streets of Paris cannot fail to notice the admirable order in which the various stations are kept. No rain-soaked bills peeling off, no mud-plashed announcements of pieces which have been withdrawn for weeks--all is neat and fresh, and corrected to date. The gay colours of the posters, the many-tinted sides of the kiosques, the illuminated “spectacle” columns, the gilt-lettered balconies, the quaint gas devices, and the thousand-and-one pretty and ingenious ideas which are pressed into the service of the modern goddess Publicity, are all items in one lovely and harmonious whole, the most beautiful and the best-arranged city of modern times, Paris. We can teach France many things, probably she can teach us one certainly--which is, that art, even genius, may be successfully applied to such a very small pursuit as that of advertising.

The consideration of réclames, which are now regarded as so essentially French, has reminded us, not alone that they were fashionable, though under a humbler name, in this country many, many years ago, as we have already shown, but that they are again coming into fashion. But the “puff-pars” of old England--which may fairly be represented by those which emanated from the establishment of Rowland, the Kalydor man, in his palmy days of advertising--were always clumsy when compared with those réclames we have been studying, it being impossible, apparently, to make a British advertiser understand that an advertisement is more valuable in proportion as it looks less like what it really is. The cloven foot always shows forth under the wrapper of fine words; and when we say this, we do not refer to the paragraphs written in odonto or ointment establishments by young men at a pound a week, who are bound to put so many hard words in a line, and keep their productions within the compass of so many lines, whether syntax is agreeable or not; but to the friendly and more able notices which now and again find their way into some daily and weekly papers. The réclame, in its best form, is a highly-cultivated flower--an exotic, in fact--and is at present a little over the heads of the advertising public, who like to see plenty for money.

One paragraph which approaches much nearer the true réclame than most attempts, we stumbled across the other day. It is an attempt to convey to a wondering world how Perry Davis’s Pain Killer came to be used both internally and externally. By it we find that much internal discomfiture had been destroyed by the specific, when one day, in conducting some scientific exploration, its patentee became sadly burned. In his agony he threw the contents of the nearest bottle--which happened to contain Pain Killer--over the injured parts, and as much to his surprise as satisfaction, he became in a short time perfectly cured. Of a rather more ambitious kind is an attempt made by Messrs Piesse and Lubin in the same direction. It is quite unique, and deserves a place here. At all events we came upon it in a fashionable morning paper, and read some little way before noticing that we were deep in an advertisement:--

On Tuesday evening Countess Wallflower resumed her usual assemblies after the recess, at her residence in the Laboratory of Flowers. Among the members of the diplomatic corps present were the Ambassadors from the principal Gardens of Europe, Asia, Africa, and America, Muskrosa Bey, from the Hanging Garden of Persia, Mdlles. Muskrosabud, Otto Rose, Ambassador from the Balkan and Adrionople Flower Farms, the Countess Hoya Bella, Madame Mignionette, Magnolia Fulgans, the Florida Ambassador, the Countess Flagrant Orchids, the Italian Minister, the Countess Bergamotte, Mdlle. Neroli the Mexican Minister and the Marchioness de Vanille, the Brazilian Minister and the Odorous Opoponax. The general circle comprised, among others, the Princesses Jessamine, Violet, Tuberose, the Viscount Stephanotis, and the Marchioness of May Blossom. Previous to the assembly the Countess and the Right Hon. Sir Scented Stock received at dinner the Duke of Frangipanni and a select party. The company separated by midnight, and rose in the morning more fragrant than ever.

It may be as well to mention here that Messrs Piesse and Lubin claim to be the originators of the enigmatical form of advertising. It was they who started the “Opoponax” mystery, which aroused public curiosity at the time, and has been considerably imitated since. Localities are sometimes used in advertisements as typifying the quality of the articles advertised; Mayfair Sherry is the chief representative of this class, and we suppose that the district is named as evidence of high tone and elegant bottling. Still another kind of advertising is that adopted by Brinsmead, who seems to be a regular champion among pianoforte-makers, and who makes curious little extracts bracketed opposite the names of papers and celebrities that give him testimonials, throughout a long newspaper column, all about his patent check repeater-action gold medal pianofortes. Sir Julius Benedict, the Examiner, Brinley Richards, the Standard, and Sydney Smith are among many other men and papers quoted. We are not aware who Sydney Smith may be nowadays, but should hardly think the great wit and essayist who died thirty years ago could have known enough about Brinsmead’s pianos to enable him to say “their touch is absolute perfection.”

Notwithstanding all that has been written and said about the value of newspaper notices as distinguished from advertisements, there is no reasonable room for doubt that a representative of the general advertising class would far sooner see his shop paraded in a pantomime, or hear himself referred to by a low comedian, than be recipient of really valuable attention at the hands of a newspaper writer. There are, of course, exceptions, and these reap the reward their rivals despise. The elder Mathews was a victim to the rather illogical rage for that phase of theatrical advertisement to which we have just referred. Amongst the extraordinary effects of his popularity, were applications made under every kind of pretext, letters being sent to him from all sorts of professors and tradesmen about town. One man offered him snuff for himself and friends for ever, if he would only mention the name and shop of the manufacturer. Another promised him a perpetual polish for his boots upon the same terms. He was solicited to mention every sort of exhibition, and to puff all the new quack medicines. The wines sent to him to taste, though alleged to be of the finest quality, nevertheless required “a bush,” which was to be hung out nightly at his “house of entertainment.” Patent filters, wigs and waistcoats, boots and boothooks, “ventilating hats” and “bosom friends,” all gifts, used to stock Mathews’s lumber-room. An advertising dentist one day presented himself, offering to find Mathews’s whole family in new teeth, and draw all the old, if the comedian would only in return draw the new patent mineral masticators into notice. In fact, Mathews was so inundated with presents, that his cottage sometimes looked like a bazaar, and his wife had frequently occasion to exercise her ingenuity in contriving how to dispose of the generally useless articles forced upon their acceptance.

Though this was a great many years ago, things remain much the same, and such popular entertainers as Fred Maccabe, and patterers as J. L. Toole, could doubtless sell themselves for large sums in the interests of vocal advertising. Managers invariably avail themselves of the opportunity whenever a chance occurs, as it does now and again in realistic drama, and very frequently in pantomime. Actors are, though, not alone the admiration of the advertiser--they are by no means above making a shrewd bid for popularity themselves by means of the papers. It is not so very long ago that a tragedian, more distinguished in the provinces than in London, and anxious to meet that metropolitan recognition which he felt sure he deserved, gave a small récherché banquet to his early friends at a well-known house near Lincoln’s-Inn Fields. Those who were invited must have felt very much like Mr Twemlow used whenever he visited the Veneerings, and those who were in a condition to think when they came away must have felt puzzled to account for the fact that all Mr ----’s early friends had taken to the dramatic-critic, the leader-writer, or the editor line of business--all but one, a kind of literary tradesman, who, however, possibly paid his half for the privilege of being admitted into such splendid society on equal terms, and who had, moreover, made out the list of diners, written the invitations, and maybe provided some of the clean linen. We tell the story as it was told us by two of the invited early friends, who added, that until the night of the dinner they had never seen Mr ---- off the stage.

Taking a long stride from London to a Chinese seaport, we come upon this choice sample of Flowery Land English:--

‮祥泰隆記‬

Chong thie Loong kee.

Most humbly beg leave to acqu : aint the Gentlemen trading to this kort that the above mention : ed chop has been long established dnd is much esteemed for its Black and young Hyson Tea but fearing the foreigners might be cheated by tho : se shumeless persons who forged this chop he therefore take the liberty to pallish these few lines for its remark and trust.

To those who are interested in a peculiarity of advertising unknown in this country, we present the following from the Berlinische Zeitung:--

^~Verlobungen~.^

^Als Verlobte empfehlen sich^

^~Minna Bock~,^

^~Fritz Engelhardt~.^

^Berlin, den 13. März 1872.^

Which informs us, under the head of Betrothal, that Minna Bock and Fritz Engelhardt beg to announce their betrothal, with compliments. The date is plain. Another announcement in the same paper, and under the same head, is this:--

^Die Verlobung unserer ältesten Tochter ~Margarethe~ mit dem kaiserlichen Post-Inspektor Herrn Richard ~Raab~ in Magdeburg beehren wir uns ergebenst anzuzeigen.^

^Stendal, im März 1872.^

Dr. ^~Goldscheider~ nebst Frau.^

^Margarethe ~Goldscheider~, Richard ~Raab~, Verlobte.^

^Stendal und Magdeburg.^

Which means that Dr Goldscheider and his wife do themselves the honour of most humbly announcing the betrothal of their eldest daughter, Margaret, to Herr Richard Raab, of Magdeburg, Inspector of the Imperial Post. Then follow the signatures of bride and groom, and the whole winds up with the happy conjunction of the two towns, Stendal and Magdeburg.

From the Journal do Commercio of Rio de Janeiro, April 4, 1872, we take the following:--

Fugio da rua da Alfandega n. 297 o preto Mariano, crioulo, estatura regular, rosto compride, pouca barba, com falta de dentes na frente, tem uma fistula debaixo do queixo, costuma trocar o nome, des-confia-se que fosse para os lados de Nitherohy e tem signaes de ser surrado nas costas; quem o apprehender e levar á rua e numero acima ser á gratificado, e protesta-se contra quem o tiver acoutado.

Credulous persons, who believe that with the cessation of the war between the Northern and Southern States of America slavery went right out of existence, except amongst the most barbarous nations, may be astonished to discover that the foregoing, when turned into English, reads thus:--“Ran away from 297 Alfandega Street, the negro Mariano, a half-caste of ordinary stature, long visage, slight beard, has lost some front teeth, and has an ulcer in the lower jaw. He is accustomed to change his name, and is believed to be in the outskirts of Nitherohy. He has marks of flogging on his back. Whoever captures him, and brings him to the above address, will be rewarded, and persons are hereby cautioned against harbouring him.”

From the same paper we extract another announcement:--

Antonio Luiz Fernandes da Cunha e sua mulher D. Manoela Pereira Fernandes da Cunha, Leopoldino José da Cunha e sua mulher D. Balbina Alves Pereira da Cunha, convidão ás pessoas de sua amizade para acompanhar o enterro de seu querido filho e neto o innocente Carlos, que ha de sepultarse hoje, ás 10½ horas da manhã, no cemiterio de S. João Baptista, sahindo o corpo da rua da Bella-Vista n. 3, no Rio Comprido.

Which means that Antonio Luiz Fernandez da Cunha and his wife, Donna Manoela Pereira Fernandes da Cunha, Leopoldino José da Cunha and his wife, Donna Balbina Alves Pereira da Cunha, invite their friends to accompany the funeral of their lamented son and grandson, the innocent Carlos, who will be buried to-day at half-past ten in the morning, in the Cemetery of St John the Baptist. The place of rendezvous concludes the melancholy announcement.

Funeral advertisements seem very popular in Rio, the following being extracted from among a large number of similar announcements in the Journal do Commercio:--

D. Joanna da Silva Maia da Conceição e Procopio de Jesus cordialmente agradecem ás pessoas que fizerão o caridoso obsequio de acompanhar os restos mortaes de seu muito prezado esposo e compadre Olegario da Silva; e de novo rogão ás mesmas pessoas e aos amigos do mesmo finado para assistir à missa de sentimo dia, que se ha de celebrar, amanhã 5 do corrente, na matriz de Sant’Anna, ás 8 horas; pelo que desde já se confessão summamente gratos.

This is from Donna Joanna da Silva Maia da Conceição and Procopio de Jesus, who cordially thank those friends that performed the charitable office of following to the grave the mortal remains of their very dear husband and godfather, Olegario da Silva. Those and others are again requested to attend the seventh-day mass, which is to be performed on the morrow, in the mother church of St Anna, at eight o’clock, for which attendance the advertisers will be very thankful. There are so many of these notices, all of which are evidently looked forward to with interest, that the reader cannot help thinking a particularly healthy season in Rio would be regarded as quite a public misfortune.

FINIS.

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THE BEST GUIDE TO HERALDRY.

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⁂ This volume, beautifully printed on toned paper, contains not only the ordinary matter to be found in the best books on the science of Armory, but several other subjects hitherto unnoticed. Amongst these may be mentioned:--1. DIRECTIONS FOR TRACING PEDIGREES. 2. DECIPHERING ANCIENT MSS., ILLUSTRATED BY ALPHABETS AND FAC-SIMILES. 3. THE APPOINTMENT OF LIVERIES. 4. CONTINENTAL AND AMERICAN HERALDRY, &C.

NEW AND IMPORTANT WORK.

=Cyclopædia of Costume=; or, A Dictionary of Dress, Regal, Ecclesiastical, Civil, and Military, from the Earliest Period in England to the reign of George the Third. Including Notices of Contemporaneous Fashions on the Continent, and preceded by a General History of the Costume of the Principal Countries of Europe. By J. R. PLANCHÉ, F.S.A., Somerset Herald.

This work will be published in Twenty-four Monthly Parts, quarto, at Five Shillings, profusely illustrated by Plates and Wood Engravings; with each Part will also be issued a splendid Coloured Plate, from an original Painting or Illustration, of Royal and Noble Personages, and National Costume, both foreign and domestic. The First Part is just ready.

IN collecting materials for a History of Costume of more importance than the little handbook which has met with so much favour as an elementary work, I was not only made aware of my own deficiencies, but surprised to find how much more vague are the explanations, and contradictory the statements, of our best authorities, than they appeared to me, when, in the plenitude of my ignorance, I rushed upon almost untrodden ground, and felt bewildered by the mass of unsifted evidence and unhesitating assertion which met my eyes at every turn.

During the forty years which have elapsed since the publication of the first edition of my “History of British Costume” in the “Library of Entertaining Knowledge,” archæological investigation has received such an impetus by the establishment of metropolitan and provincial peripatetic antiquarian societies, that a flood of light has been poured upon us, by which we are enabled to re-examine our opinions and discover reasons to doubt, if we cannot find facts to authenticate.

That the former greatly preponderate is a grievous acknowledgment to make after assiduously devoting the leisure of half my life to the pursuit of information on this, to me, most fascinating subject. It is some consolation, however, to feel that where I cannot instruct, I shall certainly not mislead, and that the reader will find, under each head, all that is known to, or suggested by, the most competent writers I am acquainted with, either here or on the Continent.

That this work appears in a glossarial form arises from the desire of many artists, who have expressed to me the difficulty they constantly meet with in their endeavours to ascertain the complete form of a garment, or the exact mode of fastening a piece of armour, or buckling of a belt, from their study of a sepulchral effigy or a figure in an illumination; the attitude of the personages represented, or the disposition of other portions of their attire, effectually preventing the requisite examination.

The books supplying any such information are very few, and the best confined to armour or ecclesiastical costume. The only English publication of the kind required, that I am aware of, is the late Mr. Fairholt’s “Costume in England” (8vo, London, 1846), the last two hundred pages of which contain a glossary, the most valuable portion whereof are the quotations from old plays, mediæval romances, and satirical ballads, containing allusions to various articles of attire in fashion at the time of their composition. Twenty-eight years have expired since that book appeared, and it has been thought that a more comprehensive work on the subject than has yet issued from the English press, combining the pith of the information of many costly foreign publications, and, in its illustrations, keeping in view the special requirement of the artist, to which I have alluded, would be, in these days of educational progress and critical inquiry, a welcome addition to the library of an English gentleman.

J. R. PLANCHÉ.

=Cussans’ History of Hertfordshire.= A County History, got up in a very superior manner, and ranging with the finest works of its class. By JOHN E. CUSSANS. Illustrated with full-page Plates on Copper and Stone, and a profusion of small Woodcuts. Parts I. to VIII. are now ready, price 21s. each.

⁂ An entirely new History of this important County, great attention being given to all matters pertaining to Family History.

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⁂ This Work might not inappropriately be termed “A Book of Houses.” It gives every variety of house, from a workman’s cottage to a nobleman’s palace. The book is intended to supply a want long felt, viz., a plain, non-technical account of every style of house, with the cost and manner of building.

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=Final Reliques of Father Prout.= Collected and Edited, from MSS. supplied by the Family of the Rev. FRANCIS MAHONEY, by BLANCHARD JERROLD.

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“The illustrations of this volume... are of quite sterling and admirable art, in a class precisely parallel in elevation to the character of the tales which they illustrate; and the original etchings, as I have before said in the Appendix to my ‘Elements of Drawing,’ were unrivalled in masterfulness of touch since Rembrandt (in some qualities of delineation, unrivalled even by him).... To make somewhat enlarged copies of them, looking at them through a magnifying glass, and never putting two lines where Cruikshank has put only one, would be an exercise in decision and severe drawing which would leave afterwards little to be learnt in schools.”--Extract from Introduction by JOHN RUSKIN.

=Golden Treasury of Thought.= The Best Encyclopædia of Quotations and Elegant Extracts, from Writers of all Times and all Countries, ever formed. Selected and Edited by THEODORE TAYLOR. Crown 8vo, very handsomely bound, cloth gilt, and gilt edges, 7s. 6d.

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The GOLDEN LIBRARY.

Square 16mo (Tauchnitz size), cloth, extra gilt, price 2s. per vol.

=Clerical Anecdotes=: The Humours and Eccentricities of “the Cloth.”

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=Shelley’s Early Poems=: Queen Mab, &c. Reprinted from the Author’s Original Editions. With Essay by LEIGH HUNT. (First Series of his Works.)

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=Shelley’s Miscellaneous Poems and Prose Works.= The Third and Fourth Series, These Two Volumes will include the Posthumous Poems, published by Mrs. SHELLEY in 1824; the Shelley Papers, published in 1833; the Six Weeks’ Tour (1816); the Notes to “Queen Mab,” &c.; the Marlow and Dublin Pamphlets; “The Wandering Jew,” a Poem; and the two Novels, “Zastrozzi” and “St. Irvyne.” The three last now first included in any edition of Shelley.

=Great Condé (The), and the Period of the Fronde=: An Historical Sketch. By WALTER FITZPATRICK. Second Edition, in 2 vols. 8vo, cloth extra, 15s.

=Greenwood’s (James) Wilds of London=; Being Descriptive Sketches, from the Personal Observations and Experiences of the Writer, of Remarkable Scenes, People, and Places in London. By JAMES GREENWOOD, the “Lambeth Casual.” With Twelve full-page Illustrations by ALFRED CONCANEN. Crown 8vo, cloth extra, gilt, 7s. 6d.

=Hall’s (Mrs. S. C.) Sketches of Irish Character.= “WOOING AND WEDDING,” “JACK THE SHRIMP,” “PETER THE PROPHET,” “GOOD AND BAD SPIRITS,” “MABEL O’NEIL’S CURSE,” &c., &c. With numerous Illustrations on Steel and Wood, by DANIEL MACLISE, R.A., Sir JOHN GILBERT, W. HARVEY, and G. CRUIKSHANK. 8vo, pp. 450, cloth extra, 7s. 6d.

“The Irish sketches of this lady resemble Miss Mitford’s beautiful English Sketches in ‘Our Village,’ but they are far more vigorous and picturesque and bright.”--Blackwood’s Magazine.

THE MOST COMPLETE HOGARTH EVER PUBLISHED.

=Hogarth’s Works=: with Life and Anecdotal Descriptions of the Pictures, by JOHN IRELAND and JOHN NICHOLS. The Work includes 160 Engravings, reduced in exact facsimile of the Original Plates, specimens of which have now become very scarce. The whole in Three Series, 8vo, cloth, gilt, 22s. 6d.; or, separately, 7s. 6d. per volume. Each Series is Complete in itself.

“Will be a great boon to authors and artists as well as amateurs.... Very cheap and very complete.”--Standard.

“For all practical purposes the three handsome volumes comprising this edition are equal to a collection of Hogarthian prints. We are quite sure that any one who adds this work to his library will be amply repaid by the inexhaustible charms of its facsimile prints.”--Birmingham Daily Mail.

“The plates are reduced in size, but yet truthfully reproduced. The best and cheapest edition of Hogarth’s complete works yet brought forward.”--Building News.

“Three very interesting volumes, important and valuable additions to the library. The edition is thoroughly well brought out, and carefully printed on fine paper.”--Art Journal.

=Hogarth’s Five Days’ Frolic=; or, Peregrinations by Land and Water. Illustrated with Tinted Drawings, made by HOGARTH and SCOTT during the Journey. 4to, beautifully printed, cloth, extra gilt, 10s. 6d.

⁂ A graphic and most extraordinary picture of the hearty English times in which these merry artists lived.

=Hogg’s Jacobite Relics of Scotland=: Being the Songs, Airs, and Legends of the Adherents to the House of Stuart. Collected and Illustrated by JAMES HOGG. In 2 vols. Vol. I., a Facsimile of the original Edition; Vol. II., the original Edition. 8vo, cloth, 28s.

=Haunted=; or, Tales of the Weird and Wonderful. A new and entirely original series of GHOST STORIES, by FRANCIS E. STAINFORTH. Post 8vo, illust. bds., 2s.

=Hawthorne’s English and American Note Books.= Edited, with an Introduction, by MONCURE D. CONWAY. Royal 16mo, paper cover, 1s.; in cloth, 1S. 6d.

=Hone’s Scrap-Books=: The Miscellaneous Writings of WILLIAM HONE, Author of “The Table-Book,” “Every-Day Book,” and the “Year Book;” being a Supplementary Volume to those works. Now first collected. With Notes, Portraits, and numerous Illustrations of curious and eccentric objects. Crown 8vo, cloth extra.

MR. HORNE’S EPIC.

=Orion=: An Epic Poem, in Three Books. By RICHARD HENGIST HORNE. With Photographic Portrait-Frontispiece. TENTH EDITION. Crown 8vo, cloth extra, 7s.

“Orion will be admitted, by every man of genius, to be one of the noblest, if not the very noblest poetical work of the age. Its defects are trivial and conventional, its beauties intrinsic and supreme.”--EDGAR ALLAN POE.

=Hunt’s (Robert) Drolls of Old Cornwall=; or, POPULAR ROMANCES OF THE WEST OF ENGLAND. With Illustrations by GEORGE CRUIKSHANK. Crown 8vo, cloth extra, gilt, 7s. 6d.

⁂ “Mr. Hunt’s charming book of the Drolls and Stories of the West of England.”--Saturday Review.

=Irish Guide.--How to Spend a Month in Ireland.= Being a complete Guide to the Country, with an Appendix containing information as to the Fares between the Principal Towns in England and Ireland, and as to Tourist Arrangements for the Season. With a Map and 80 Illustrations. By Sir CUSACK P. RONEY. A New Edition, Edited by Mrs. J. H. RIDDELL. Crown 8vo, cloth extra, price 1s. 6d.

=Jennings’ (Hargrave) One of the Thirty.= With curious Illustrations. Crown 8vo, cloth extra, 10s. 6d.

=Jennings’ (Hargrave) The Rosicrucians: Their Rites and Mysteries.= With Chapters on the Ancient Fire and Serpent Worshippers and Explanations of Mystic Symbols in Monuments and Talismans of Primeval Philosophers. Crown 8vo, 300 Illustrations, 10s. 6d.

=Jerrold’s (Blanchard) Cent. per Cent.= A Story Written on a Bill Stamp. A New Edition. Fcap. 8vo, illustrated boards, 2s.

NEW WORK BY DOUGLAS JERROLD.

=Jerrold’s (Douglas) The Barber’s Chair=, and =The Hedgehog Letters=. Now first collected. Edited, with an Introduction, by his Son, BLANCHARD JERROLD. Crown 8vo, with Steel Plate Portrait from his Bust, engraved by W. H. MOTE, cloth extra, 7s. 6d.

“No library is complete without Douglas Jerrold’s Works; ergo, no library is complete without the ‘Barber’s Chair.’ A delightful volume; the papers are most amusing; they abound with sly touches of sarcasm; they are full of playful wit and fancy.”--Pictorial World.

“An amusing volume, full of Douglas Jerrold’s well-known sharpness and repartee.”--Daily News.

“Better fitted than any other of his productions to give an idea of Douglas Jerrold’s amazing wit; the ‘Barber’s Chair’ may be presumed to give as near an approach as is possible in print to the wit of Jerrold’s conversation.”--Examiner.

=Jerrold’s (Douglas) Brownrigg Papers=: The Actress at the Duke’s; Baron von Boots; Christopher Snubb; The Tutor Fiend and his Three Pupils; Papers of a Gentleman at Arms, &c. By DOUGLAS JERROLD. Edited by his Son, BLANCHARD JERROLD. Post 8vo, illustrated boards, 2s.

=Kalendars of Gwynedd.= Compiled by EDWARD BREESE, F.S.A. With Notes by WILLIAM WATKIN EDWARD WYNNE, Esq., F.S.A. Demy 4to, cloth extra, 28s.

=Lamb’s (Charles) Complete Works=, in Prose and Verse, including the two Series of Elia, with the cancelled passages restored, as first printed in the “London Magazine,” together with “Satan in Search of a Wife,” and other Poems and Humorous Pieces, now first collected. Illustrated with Two Portraits. Crown 8vo, cloth extra, price 7s. 6d.

=Lamb (Mary & Charles)=: Their Poems, Letters, and Remains. Now first collected, with Reminiscences and Notes, by W. CAREW HAZLITT. With HANCOCK’S Portrait of the Essayist, Facsimiles of the Title-pages of the rare First Editions of Lamb’s and Coleridge’s Works, Facsimile of a Page of the Original MS. of the “Essay on Roast Pig,” and numerous Illustrations of Lamb’s Favourite Haunts. Crown 8vo, cloth extra, 10s. 6d.; LARGE-PAPER COPIES 21s.

“Mr. W. C. Hazlitt has published a very pretty and interesting little volume. It has many pictorial illustrations, which were supplied by Mr. Camden Hotten; and, above all, it contains a facsimile of the first page of Elia on ‘Roast Pig.’ It is well got up, and has a good portrait of Elia. There are also some letters and poems of Mary Lamb which are not easily accessible elsewhere.”--Westminster Review.

“Must be consulted by all future biographers of the Lambs.”--Daily News.

“Tells us a good deal that is interesting and something that is fairly new.”--Graphic.

“Very many passages will delight those fond of literary trifles; hardly any portion will fail to have its interest for lovers of Charles Lamb and his sister.”--Standard.

“Mr. Hazlitt’s work is very important and valuable, and all lovers of Elia will thank him for what he has done.”--Sunday Times.

“Will be joyfully received by all Lambites.”--Globe.

=Lee (General Edward)=: His Life and Campaigns. By his Nephew, EDWARD LEE CHILDE. With Portrait and Plans. 1 vol. Crown 8vo.

=Life in London=; or, The Day and Night Scenes of Jerry Hawthorn and Corinthian Tom. WITH THE WHOLE OF CRUIKSHANK’S VERY DROLL ILLUSTRATIONS, in Colours, after the Originals. Crown 8vo, cloth extra, 7s. 6d.

=Literary Scraps.= A Folio Scrap-Book of 340 columns, with guards, for the reception of Cuttings from Newspapers, Extracts, Miscellanea, &c. In folio, half-roan, 7s. 6d.

=Little London Directory of 1677.= The Oldest Printed List of the Merchants and Bankers of London Reprinted from the Rare Original, with an Introduction by JOHN CAMDEN HOTTEN. 16mo, binding after the original, 6s. 6d.

=Longfellow’s Prose Works=, complete, including “Outre-Mer,” “Hyperion,” “Kavanagh,” “Drift-wood,” “On the Poets and Poetry of Europe.” With Portrait and Illustrations by BROMLEY. 800 pages, crown 8vo, cloth gilt, 7s. 6d.

⁂ The reader will find the present edition of Longfellow’s Prose Writings by far the most complete ever issued in this country. “Outre-Mer” contains two additional chapters, restored from the first edition; while “The Poets and Poetry of Europe,” and the little collection of Sketches entitled “Driftwood,” are now first introduced to the English public.

=Linton’s (Mrs. E. Lynn) True History of Joshua Davidson, Christian and Communist.= SIXTH EDITION, with a New Preface. Small crown 8vo, cloth extra, 4s. 6d.

“In a short and vigorous preface, Mrs. Linton defends, in certain points, her notion of the logical outcome of Christianity as embodied in this attempt to conceive how Christ would have acted, with whom He would have fraternised, and who would have declined to receive Him, had He appeared in the present generation.”--Examiner.

MRS. LYNN LINTON’S NEW NOVEL.

=Patricia Kemball=: A Novel. By E. LYNN LINTON, Author of “Lizzie Lorton of Greyrigg,” &c. In Three Vols., crown 8vo, price 31s. 6d.

=Lost Beauties of the English Language.= An Appeal to Authors, Poets, Clergymen, and Public Speakers. By CHARLES MACKAY, LL. D. Crown 8vo, cloth extra, 6s. 6d.

=Madre Natura versus The Moloch of Fashion.= A Social Essay. By LUKE LIMNER. With 32 Illustrations by the Author. FOURTH EDITION, revised, corrected, and enlarged. Crown 8vo, cloth extra gilt, red edges, price 2s. 6d.

“Bravo, Luke Limner! In this treatise, aptly and ably illustrated, the well-known artist scathingly exposes the evils of the present fashions--more especially of tight-lacing. Girls should be made to learn it by heart, and act on its precepts.”--Fun.

“Agreeably written and amusingly illustrated. Common sense and erudition are brought to bear on the subjects discussed in it.”--Lancet.

“A fanciful little volume. A thing to read, and in parts very amusing.”--Judy.

“Luke Limner’s amusing and instructive book is calculated to do not a little good.”--Echo.

=Magna Charta.= An exact Facsimile of the Original Document, preserved in the British Museum, very carefully drawn, and printed on fine plate paper, nearly 3 feet long by 2 feet wide, with the Arms and Seals of the Barons elaborately emblazoned in Gold and Colours, A.D. 1215. Price 5s.; or, handsomely framed and glazed, in carved oak, of an antique pattern, 22s. 6d.

A full Translation, with Notes, printed on a large sheet, price 6d.

AUTHOR’S CORRECTED EDITION.

=Mark Twain’s Choice Works.= Revised and Corrected throughout by the Author. With Life, Portrait, and numerous Illustrations. 700 pages, cloth extra gilt, 7s. 6d.

=Mark Twain’s Pleasure Trip on the Continent of Europe=, With Frontispiece. 500 pages, illustrated boards, 2s.; or cloth extra, 2s. 6d.

=Marston’s (Dr. Westland) Poetical and Dramatic Works.= A New and Collected Edition is now in preparation.

MR. PHILIP MARSTON’S POEMS.

=Song Tide=, and other Poems. By PHILIP BOURKE MARSTON. SECOND EDITION. Crown 8vo, cloth extra, 8s.

“This is a first work of extraordinary performance and of still more extraordinary promise. The youngest school of English poetry has received an important accession to its ranks in Philip Bourke Marston.”--Examiner.

“Mr. Marston has fairly established his claim to be heard as a poet.... His present volume is well worthy of careful perusal, as the utterance of a poetic, cultivated mind.”--Standard.

“We have spoken plainly of some defects in the poetry before us, but we have read much of it with interest, and even admiration.”--Pall Mall Gazette.

=All in All=: Poems and Sonnets. By PHILIP BOURKE MARSTON. Crown 8vo, cloth extra, 8s.

=Mayhew’s London Characters=: Illustrations of the Humour, Pathos, and Peculiarities of London Life. By HENRY MAYHEW, Author of “London Labour and the London Poor,” and other Writers. With nearly 100 graphic Illustrations by W. S. GILBERT, and others. Crown 8vo, cloth extra, 6s.

“Well fulfils the promise of its title.... The book is an eminently interesting one, and will probably attract many readers.”--Court Circular.

=Memorials of Manchester Streets.= By RICHARD WRIGHT PROCTER. With an Appendix, containing “The Chetham Library,” by JAMES CROSSLEY, F.S.A.; and “Old Manchester and its Worthies,” by JAMES CROSTON, F.S.A. Demy 8vo, cloth extra, with Photographic Frontispiece and numerous Illustrations, 15s.

=Monumental Inscriptions of the West Indies=, from the Earliest Date, with Genealogical and Historical Annotations, &c., from Original, Local, and other Sources. Illustrative of the Histories and Genealogies of the Seventeenth Century, the Calendars of State Papers, Peerages, and Baronetages. With Engravings of the Arms of the principal Families. Chiefly collected on the spot by the Author, Capt. J. H. LAWRENCE-ARCHER. Demy 4to, cloth extra, 42.s.

=Muses of Mayfair=: Vers de Société of the Nineteenth Century. The best Society-Verses of the most important Writers of the last 80 years, including TENNYSON, BROWNING, SWINBURNE, ROSSETTI, JEAN INGELOW, LOCKER, INGOLDSBY, HOOD, LYTTON, C. S. C., LANDOR, HENRY S. LEIGH, and very many others. Edited by H. CHOLMONDELEY-PENNELL, Author of “Puck on Pegasus.” Beautifully printed, cloth extra gilt, gilt edges, uniform with “The Golden Treasury of Thought,” 7s. 6d.

MR. O’SHAUGHNESSY’S POEMS.

=Music and Moonlight=: Poems and Songs. By ARTHUR O’SHAUGHNESSY, Author of “An Epic of Women.” Fcap. 8vo, cloth extra, 7s. 6d.

“It is difficult to say which is more exquisite, the technical perfection of structure and melody, or the delicate pathos of thought. Mr. O’Shaughnessy will enrich our literature with some of the very best songs written in our generation.”--Academy.

=An Epic of Women=, and other Poems. SECOND EDITION. Fcap. 8vo, cloth extra, 6s.

“Of the formal art of poetry he is in many senses quite a master; his metres are not only good,--they are his own, and often of an invention most felicitous as well as careful.”--Academy.

=Lays of France.= (Founded on the “Lays of Marie.”) SECOND EDITION. Crown 8vo, cloth extra, 10s. 6d.

“As we have before remarked in noticing an earlier volume of his, this modern votary of Marie has, in imaginative power, keen intuition, and ear, a genuine claim to be writing poetry, as things go now.... And Mr. O’S. is also an accomplished master in those peculiar turns of rhythm which are designed to reproduce the manner of the mediæval originals.”--Saturday Review.

=Mystery of the Good Old Cause=: Sarcastic Notices of those Members of the Long Parliament that held Places, both Civil and Military, contrary to the Self-denying Ordinance of April 3, 1645; with the Sums of Money and Lands they divided among themselves. Small 4to, half-morocco, 7s. 6d.

=Napoleon III., the Man of His Time=; from Caricatures. PART I. THE STORY OF THE LIFE OF NAPOLEON III., as told by J. M. HASWELL. PART II. THE SAME STORY, as told by the POPULAR CARICATURES of the past Thirty-five Years. Crown 8vo, with Coloured Frontispiece and over 100 Caricatures, 7s. 6d.

=Original Lists of Persons of Quality=; Emigrants; Religious Exiles; Political Rebels; Serving Men Sold for a Term of Years; Apprentices; Children Stolen; Maidens Pressed; and others who went from Great Britain to the American Plantations, 1600-1700. With their Ages, the Localities where they formerly Lived in the Mother Country, Names of the Ships in which they embarked, and other interesting particulars. From MSS. preserved in the State Paper Department of Her Majesty’s Public Record Office, England. Edited by JOHN CAMDEN HOTTEN. A very handsome volume, crown 4to, cloth gilt, 700 pages, 38s. A few Large Paper copies have been printed, price 60s.

THE OLD DRAMATISTS.

=Ben Jonson’s Works.= With Notes, Critical and Explanatory, and a Biographical Memoir by WILLIAM GIFFORD. Edited by Lieut.-Col. FRANCIS CUNNINGHAM. Complete in 3 vols., crown 8vo, cloth extra gilt, with Portrait, price 6s. each.

=George Chapman’s Plays=, Complete, from the Original Quartos, including those Plays in which he was only partly concerned. Edited by RICHARD HERNE SHEPHERD. Crown 8vo, cloth extra gilt, with Portrait Frontispiece, price 6s.

=George Chapman’s Poems and Minor Translations.= Complete, including some Pieces now first printed. With an Essay on the Dramatic and Poetical Works of GEORGE CHAPMAN, by ALGERNON CHARLES SWINBURNE. Crown 8vo, with Frontispiece, cloth extra, 6s.

=George Chapman’s Translations of Homer’s Iliad and Odyssey.= Edited by RICHARD HERNE SHEPHERD. In one volume, crown 8vo, cloth extra, 6s.

=Christopher Marlowe’s Works=; Including his Translations. Edited, with Notes and Introduction, by Lieut.-Col. F. CUNNINGHAM. Crown 8vo, cloth extra gilt, with Portrait, price 6s.

=Philip Massinger’s Plays.= From the Text of WM. GIFFORD. With the addition of the Tragedy of “Believe as You List.” Edited by Lieut.-Col. FRANCIS CUNNINGHAM. Crown 8vo, cloth extra gilt, with Portrait, price 6s.

OLD BOOKS--FACSIMILE REPRINTS.

=Rump (The)=; or, An Exact Collection of the choicest POEMS and SONGS relating to the late Times, and continued by the most eminent Wits; from Anno 1639 to 1661. A Facsimile Reprint of the rare Original Edition (London, 1662), with Frontispiece and Engraved Title-page. In 2 vols., large fcap. 8vo, printed on antique laid paper, and bound in antique boards, 17s. 6d.

=D’Urfey’s (“Tom”) Wit and Mirth=; or, PILLS TO PURGE MELANCHOLY: Being a Collection of the best Merry Ballads and Songs, Old and New. Fitted to all Humours, having each their proper Tune for either Voice or Instrument: most of the Songs being new set. London: Printed by W. Pearson, for J. Tonson, at Shakespeare’s Head, over-against Catherine Street in the Strand, 1719. An exact reprint. In 6 vols., large fcap. 8vo, antique boards, edges uncut, beautifully printed on laid paper, made expressly for the work, £3 3s.

=Musarum Deliciæ=; or, The Muses’ Recreation, 1656; Wit Restor’d, 1658; and Wit’s Recreations, 1640. The whole compared with the originals; with all the Wood Engravings, Plates, Memoirs, and Notes. A New Edition, in 2 vols., post 8vo, beautifully printed on antique laid paper, and bound in antique boards, 21s.

=English Rogue (The)=, described in the Life of MERITON LATROON, and other Extravagants, comprehending the most Eminent Cheats of both Sexes. By RICHARD HEAD and FRANCIS KIRKMAN. A Facsimile Reprint of the rare Original Edition (1665-1672), with Frontispiece, Facsimiles of the 12 copper plates, and Portraits of the Authors. In 4 volumes, large foolscap 8vo, beautifully printed on antique laid paper, made expressly, and bound in antique boards, 36s.

=Ireland Forgeries.--Confessions of= WILLIAM-HENRY IRELAND. Containing the Particulars of his Fabrication of the Shakspeare Manuscripts; together with Anecdotes and Opinions (hitherto unpublished) of many Distinguished Persons in the Literary, Political, and Theatrical World. A Facsimile Reprint from the Original Edition, with several additional Facsimiles. Fcap. 8vo, printed on antique laid paper, and bound in antique boards, 10s. 6d.; a few Large Paper copies, at 21s.

=Grose’s Dictionary of the Vulgar Tongue.= 1785. An unmutilated Reprint of the First Edition. Quarto, bound in half-Roxburghe, gilt top, price 8s.

=Joe Miller’s Jests=; the politest Repartees, most elegant Bon-Mots, and most pleasing short Stories in the English Language. London; printed by T. Read, 1739. A Facsimile of the Original Edition. 8vo, half-morocco, 9s. 6d.

=Old Prose Stories= whence TENNYSON’S “Idylls of the King” were taken. By B. M. RANKING. Royal 16mo, paper cover, 1s.; cloth extra, 1s. 6d.

OLD SHEKARRY’S WORKS.

=Forest and Field=: Life and Adventure in Wild Africa. By the OLD SHEKARRY. With Eight Illustrations. Crown 8vo, cloth extra, gilt, 6s.

=Wrinkles=; or, Hints to Sportsmen and Travellers upon Dress, Equipment, Armament, and Camp Life. By the OLD SHEKARRY. A New Edition, with Illustrations. Small crown 8vo, cloth extra, gilt, 6s.

OUIDA’S NOVELS.

Uniform Edition, each Complete in One Volume, crown 8vo, red cloth extra, price 5s. each.

=Folle Farine.=

=Idalia=: A Romance.

=Chandos=: A Novel.

=Under Two Flags.=

=Cecil Castlemaine’s Gage.=

=Tricotrin=: The Story of a Waif and Stray.

=Pascarèl=: Only a Story.

=Held In Bondage=; or, Granville de Vigne.

=Puck=: His Vicissitudes, Adventures &c.

=A Dog of Flanders=, and other Stories.

=Strathmore=; or, Wrought by his Own Hand.

=Two Little Wooden Shoes.=

=Parochial History of the County of Cornwall.= Compiled from the best Authorities, and corrected and improved from actual Survey. 4 vols. 4to, cloth extra, £3 3s. the set; or, separately, the first three volumes, 16s. each; the fourth volume, 18s.

=Plain English.= By JOHN HOLLINGSHEAD, of the Gaiety Theatre. Crown 8vo, illust. cover, 1s.

=Private Book of Useful Alloys and Memoranda for Goldsmiths and Jewellers.= By JAMES E. COLLINS, C.E. Royal 16mo, 3s. 6d.

SEVENTH EDITION OF

=Puck on Pegasus.= By H. CHOLMONDELEY-PENNELL. Profusely illustrated by the late JOHN LEECH, H. K. BROWNE, Sir NOEL PATON, JOHN MILLAIS, JOHN TENNIEL, RICHARD DOYLE, Miss ELLEN EDWARDS, and other artists. A New Edition (the SEVENTH), crown 8vo, cloth extra, gilt, price 5s.; or gilt edges, 6s.

“The book is clever and amusing, vigorous and healthy.”--Saturday Review.

“The epigrammatic drollery of Mr. Cholmondeley-Pennell’s ‘Puck on Pegasus’ is well known to many of our readers.... The present (the sixth) is a superb and handsomely printed and illustrated edition of the book.”--Times.

“Specially fit for reading in the family circle.”--Observer.

“AN AWFULLY JOLLY BOOK FOR PARTIES.”

=Puniana=: Thoughts Wise and Otherwise. By the Hon. HUGH ROWLEY. Best Book of Riddles and Puns ever formed. With nearly 100 exquisitely Fanciful Drawings. Contains nearly 3000 of the best Riddles, and 10,000 most outrageous Puns, and is one of the most Popular Books ever issued. New Edition, small quarto, green and gold, gilt edges, price 6s.

“Enormous burlesque--unapproachable and pre-eminent. We think this very queer volume will be a favourite. We should suggest that, to a dull person desirous to get credit with the young holiday people, it would be good policy to invest in the book, and dole it out by instalments.”--Saturday Review.

Also,

=More Puniana.= By the Hon. HUGH ROWLEY. Containing nearly 100 beautifully executed Drawings, and a splendid Collection of Riddles and Puns, rivalling those in the First Volume. Small 4to, green and gold, gilt edges, uniform with the First Series, price 6s.

COMPANION TO “CUSSANS’ HERALDRY.”

=Pursuivant of Arms (The)=; or, Heraldry founded upon Facts. A Popular Guide to the Science of Heraldry. By J. R. PLANCHÉ, Esq., F.S.A., Somerset Herald. To which are added, Essays on the BADGES OF THE HOUSES OF LANCASTER AND YORK. A New Edition, enlarged and revised by the Author, illustrated with Coloured Frontispiece, five full-page Plates, and about 200 Illustrations. Crown 8vo, beautifully bound in cloth, with Emblematic Design, extra gilt, 7s. 6d.

IMPORTANT TO ALL INTERESTED IN MINES.

=Practical Assayer=: A Guide to Miners and Explorers. By OLIVER NORTH. With Tables and Illustrative Woodcuts. Crown 8vo, 7s. 6d.

⁂ This book gives directions, in the simplest form, for assaying bullion and the baser metals by the cheapest, quickest, and best methods. Those interested in mining property will be enabled, by following its instructions, to form a tolerably correct idea of the value of ores, without previous knowledge of assaying; while to the young man seeking his fortune in mining countries it is indispensable.

“Likely to prove extremely useful. The instructions are clear and precise.”--Chemist and Druggist.

“We cordially recommend this compact little volume to all engaged in mining enterprize, and especially to explorers.”--Monetary and Mining Review.

“An admirable little volume.”--Mining Journal.

GUSTAVE DORÉ’S DESIGNS.

=Rabelais’ Works.= Faithfully translated from the French, with variorum Notes, and numerous characteristic Illustrations by GUSTAVE DORÉ. Crown 8vo, cloth extra, 700 pages. Price 7s. 6d.

UNIFORM WITH “WONDERFUL CHARACTERS.”

=Remarkable Trials and Notorious Characters.= From “Half-Hanged Smith,” 1700, to Oxford, who shot at the Queen, 1840. By Captain L. BENSON. With spirited full-page Engravings by PHIZ. 8vo, 550 pages, 7s. 6d.

=Rochefoucauld’s Reflections and Moral Maxims.= With Introductory Essay by SAINTE-BEUVE, and Explanatory Notes. Cloth extra, 1s. 6d.

=Reminiscences of the late Thomas Assheton Smith, Esq.=; or, The Pursuits of an English Country Gentleman. By Sir J. E. EARDLEY WILMOT, Bart. A New and Revised Edition, with Steel-plate Portrait, and plain and coloured Illustrations. Crown 8vo, cloth extra, 7s. 6d.

=Roll of Battle Abbey=; or, A List of the Principal Warriors who came over from Normandy with William the Conqueror, and Settled in this Country, A.D. 1066-7. Carefully drawn, and printed on fine plate paper, nearly three feet by two feet, with the Arms of the principal Barons elaborately emblazoned in Gold and Colours. Price 5s.; or, handsomely framed in carved oak of an antique pattern, 22s. 6d.

=Roll of Caerlaverock=, the Oldest Heraldic Roll; including the Original Anglo-Norman Poem, and an English Translation of the MS. in the British Museum. By THOMAS WRIGHT, M.A. The Arms emblazoned in Gold and Colours. In 4to, very handsomely printed, extra gold cloth, 12s.

=Roman Catholics in the County of York in 1604.= Transcribed from the Original MS. in the Bodleian Library, and Edited, with Genealogical Notes, by EDWARD PEACOCK, F.S.A., Editor of “Army Lists of the Roundheads and Cavaliers, 1642.” Small 4to, handsomely printed and bound, 15s.

⁂ Genealogists and Antiquaries will find much new and curious matter in this work. An elaborate Index refers to every name in the volume, among which will be found many of the highest local interest.

=Ross’s (Chas. H.) Story of a Honeymoon.= A New Edition of this charmingly humorous book, with numerous Illustrations by the Author. Fcap. 8vo, illustrated boards, 2s.

=School Life at Winchester College=; or, The Reminiscences of a Winchester Junior. By the Author of “The Log of the Water Lily;” and “The Water Lily on the Danube.” Second Edition, Revised, COLOURED PLATES, 7s. 6d.

=Schopenhauer’s The World Considered as Will and Imagination.= Translated by Dr. FRANZ HÜFFER, Author of “Richard Wagner and the Music of the Future.”

THE “SECRET OUT” SERIES.

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=Waterford Roll (The).--Illuminated Charter-Roll of Waterford=, Temp. Richard II.

⁂ Amongst the Corporation Muniments of the City of Waterford is preserved an ancient Illuminated Roll, of great interest and beauty, comprising all the early Charters and Grants to the City of Waterford, from the time of Henry II. to Richard II. A full-length Portrait of each King, whose Charter is given--including Edward III., when young, and again at an advanced age--adorns the margin. These Portraits, with the exception of four which are smaller, and on one sheet of vellum, vary from eight to nine inches in length--some in armour, and some in robes of state. In addition to these are Portraits of an Archbishop in full canonicals, of a Chancellor, and of many of the chief Burgesses of the City of Waterford, as well as singularly curious Portraits of the Mayors of Dublin, Waterford, Limerick, and Cork, figured for the most part in the quaint bipartite costume of the Second Richard’s reign, though partaking of many of the peculiarities of that of Edward III. Altogether this ancient work of art is unique of its kind in Ireland, and deserves to be rescued from oblivion, by the publication of the unedited Charters, and of fac-similes of all the Illuminations. The production of such a work would throw much light on the question of the art and social habits of the Anglo-Norman settlers in Ireland at the close of the fourteenth century. The Charters are, many of them, highly important from an historic point of view.

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74 & 75, PICCADILLY, LONDON, W.

Facsimiles of newspaper pages transcribed in the text

Domestick Intelligence (following Page 4)

WEEKELY Newes from Italy, etc. (following Page 96)

The Weekly Account: etc. (following Page 104)

THE TIMES (following Page 234)

First sheet

Second sheet

Third sheet

Fourth sheet

Bish lottery advertisement (page 465)

Overend Gurney & Co. Disaster Handbill (Page 555)

Transcriber’s Notes

Inconsistent and unusual spelling (in English and other languages) have been retained, and accents and diacritical characters have not been changed, except as mentioned below.

Depending on the hard- and software used and their settings, not all elements may display as intended.

Domestick Intelligence (following page 4), (which was as it seems ... discontented;): one closing bracket is missing in the source document.

The Times (following page 234): some of the printing was difficult to read. The following transcriptions are therefore not certain: A complete Dressing case ... 6d.; Dr. (in Dr. Arnold); the price (12s.) of Dr. Derham’s Theology; principals in ... two of the principals ...; several of the names in SHIP NEWS; several items in PRICES OF STOCKS; some prices and descriptions in FURNISHING KITCHENS; life in ... a certificate of the life ... (IRISH LIFE ANNUITIES); several names in the list on the page bottom

STATIONARY, New Goal, no otherwise provided for, sallard oil, Sour Crout: as printed in the original work. During the late memorable contest ...: both Johnson and Johnstone are used in the same paragraph.

Page 286 ff, codes: the coded messages and decoding methods have been copied verbatim from the source, without any corrections.

Page 340, the balance due should be £1, 3s., 10½d.

Page 486, ... one that is deemed no Scold: as printed; other sources have ... one that is deemed a Scold.

Page 508, affectione: possibly an error for affectionate

Page 532, item 5 is printed on the same line as item 4 in the source document, unlike the other items.

Page 533, 16 ¶: as printed in the original work.

Page 562, patent pen fountain: as printed

Page 600: QUI À CESSE: as printed

Changes made:

Footnotes have been moved to the end of the chapters.

Some obvious punctuation and typographical errors have been corrected silently; all corrections made to quoted material are listed below.

Inverted asterisms have been replaced by asterisms.

Page 45: IIII., IIII., VI., changed to IIII., IIII., VII.,

Page 52: Exigius changed to Exiguis; characteritus changed to characteribus

Page 64: Italien en de Duytschland changed to Italien ende Duytschland

Page 71: To Salisbury in two days changed to To Salisbury in two days (cf. other place names)

Page 86: comma inserted after ... only her husband

Page 113: Sedley Rochester, changed to Sedley, Rochester,

Page 126: Domestic Intelligence changed to Domestick Intelligence as elsewhere

Page 218: closing bracket inserted after ... to the said Parish

The Times, following page 234: Lousia Hervey changed to Louisa Hervey; divided into Half Quarter, Eighth ... changed to divided into Half, Quarter, Eighth ...; Lofseter changed to Losseter; cominee changed to nominee

Page 256: Prospects of Lorton’s changed to Prospects of LORTON’S; opening quote inserted before Use my vegetable ...

Page 272: comma inserted after James Speculate, Esq.

Page 410, Footnote : was’nt changed to wasn’t

Page 424: The N of lotts changed to The N^{o} of lotts

Page 450, table (last row before totals): 2880 changed to 28800

Adverts at end of book: Edicion changed to Edición (2x); might not inappropriately termed changed to might not inappropriately be termed.