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CHAPTER XVIII.. _handbills, Inscriptions, Etc._

A History of Advertising From the Earliest Times. · Henry Sampson — chapter 18 of 20 · ~15,481 words · public domain

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HANDBILLS, INSCRIPTIONS, ETC.

Under this head it is our intention to give some slight insight into peculiarities of a kind of advertising unconnected with newspapers, and independent of any of the subjects treated in preceding chapters. We set forth with a great variety of handbills, which seemed almost too extensive for use in this volume; but we have already got rid of so many that the task of disposal is considerably lightened--so lightened, indeed, by the absorption of many of the most characteristic into preceding pages, that by comparison with the original collection our present supply seems rather meagre. It will doubtless, however, be found sufficient for the requirements of readers. We have already given an outline of the history of advertising by means of bills and posters, and have referred to the gradual growth of the system of “billing” until it has attained its present proportions. This system, though regarded by the Board of Works as very objectionable, is far pleasanter than that adopted twenty years ago, when every billsticker considered it his bounden duty to overstick the placards of opponents, and when nothing but a long course of education, or a most vivid imagination, would enable the passer-by to read what was upon the dead walls and hoardings. The Board of Works certainly took the initiative at the wrong time--at the time when improvement was vast and apparent to every one; but as it failed in its object, we may consider that public opinion has admitted the improvement, and no longer regards wall-advertising as a nuisance. The Board doubtless started on the idea at a time when placarding was a most decided scandal, but it--like most other committees--took so long to bring the idea to perfection, that the scandal had abolished itself long before the Board was ready to abolish it. Having already entered into full particulars as to the modes formerly adopted, and contrasted them with those in use at the present time, individual efforts at illuminating the public mind will now be found amply sufficient for our purpose. Some of these are, as all the world knows, extremely funny on account of the vagueness of the writers, and in that particular resemble many of those we have instanced from the columns of newspapers. A very few examples of this kind will suffice, and will pave the way for the heavier material. One of the best of those inscriptions, the comicality of which is founded upon ignorance, appeared in 1821, and was posted up by order of Lord Camden in that portion of the county of Kent which called him owner. It said:--

Notice is hereby given, that the Marquis of Camden (on account of the backwardness of the harvest) will not shoot himself, nor any of his tenants, till the 14th of September.

We don’t suppose that the Marquis had anything to do with the actual wording of the notice, but he has always been identified with it, and doubtless was cruelly badgered about it at the time. Another lordly notice of a similar kind appeared a few years back at Osterly Park, near Brentford, the seat of the Earl of Jersey, which gave the public this information: “Ten shillings reward.--Any person found trespassing on these lands or damaging these fences on conviction will receive the above reward. Dogs poisoned.” Somebody once said that nobody expects to find education or ability in a lord, but that is because his household are expected to fulfil his duties properly. Lords would seem in imminent danger of having to pick up a little scholarship, and use it in the interest of their dependants. If so, polo and pigeon-shooting will languish, and West-End night-schools may become fashionable. But getting away from the aristocracy, and turning our attention to the other side of the social sphere, we don’t find matters anyway improved, if we are to judge by the specimens of literary ability which now and then address themselves to the curious pedestrian. In Lambeth the latter might some short time back have been terrified by an announcement in a baker’s shop, which informed all whom it might concern that vitals were baked there. Not so terrible, but more comical, is the following, which is copied from an announcement in the window of a shop at Chatham: “The public are requested not to confound this shop with that of another swindler who has established himself on the other side of the way.” There is a story told of two rival shoemakers, one of whom astonished his opponent by the inscription, “Mens conscia recti.” He was not allowed his triumph unalloyed, for the other, after puzzling over the notice for some days, divined that it was some new name for “understandings,” and feeling sure there was nothing in the opposition shop that was not in his own, replied with this, “Men’s and women’s conscia recti may be obtained here.” This story, however, requires confirmation, as does that of the two provincial photographers. One is said to have placed over his studio, “The acme of photography,” to which his enemy and neighbour replied, “Photography in the very height of acme.” Salt seems necessary to both of these, but we are informed on good authority that the next one is quite true. A correspondent says that the following is a verbatim copy of a sign formerly to be seen over a shoemaker’s shop in the village of Heallan, near Denbigh, Wales. The schoolmaster would seem to have been a long way abroad when the sign was composed:--

Pryce Dyas, Coblar, daler in Bacco Shag and Pig tail, Bacon and Ginarbread Eggs laid every morning by me, and very good Paradise, in the Summer, Gentlemen and Lady can have good Tae and Crumquets and Strawburry with a scim milk, because I can’t get no cream.--N.B. Shuse and Boots mended very well.

Of a similar kind is the following, which was, years back, copied from a bill in the window of a small house near Lancaster:--

James Williams, parish clerk, saxtone, town crier, and bellman, makes and sells all sorts of haberdasharies, groceries, &c.; likewise, hair and wigs drest and cut on the shortest notice. N.B.--I keeps an evening scool, where I teach, at reasonable rates, reading, riting, and rithmitic, and singing. N.B.--I play the hooboy occasionally if wanted. N.B.--My shop is next door, where I bleed, draw teeth, and shoo horses, with the greatest scil. N.B.--Children taut to dance if agreeable at 6d. per week, by me, J. Williams, who buy and sell old iron, and coats--boots and shoos cleaned and mended. N.B.--A hat and pr of stockens to be cudgelled for, the best in 5, on Shrof Tushday. For particulars encuire within, or at the horse shoo and bell, near the church, on t’other side the way. N.B.--Look over the dore for the sign of the 3 pidgeons. N.B.--I sells good ayle, and sometimes cyder. Lodgings for single men. N.B.--I teach jografy, algebry, and them outlandish kind of things. A ball on Wednesdays and Fridays.

The next quaint window inscription, which treats of the troubles of a small shopkeeper, may also be depended upon, it being an exact copy of a written card suspended in the shop window of a tradesman in Horsemarket Street, Warrington. One can conceive the amount of provocation undergone and the indignation felt by the honest purveyor of mousetraps, whose blood must have been at boiling point when he penned this:--

Notice I dont keep twelve hole mousetrap nor penney ones what i keep I sell to respectable people not to impudent Boys Hand Bad Girls that comes to rob me and annoy me and has bad parents those that come into my shop shall be severely beat and put into the celler and took before the magistrates those that come into a shop and ask for article that is not made they must come to steal.

Examples like this are manifold, and could be extended to great length, but those we have given are quite enough to afford a vivid idea of the danger of venturing upon literature without the precaution of first learning the rudiments of education, and of the ridicule likely to attend upon any more than usually ambitious effort, which succeeds in landing its perpetrator quite out of his depth.

Old playbills offer a fruitful subject to the investigator, but their actual origin is hidden in the obscurity of ages. So far as their history goes, however, they are plentiful, and mention of them is made in works of a period far anterior to the date of any specimens extant. The modern drama had its origin in an attempt to commemorate the mysteries of the Incarnation, from whence the plays were called mysteries; and it is recorded that one Gregory Nazianzen, an early father of the Christian Church, constructed a drama on the Passion, for the purpose of counteracting the profanities of the ancient plays, about the year of our Lord 364. We have to pass over eight hundred years for the next mention of dramatic representations, and then it is met in Fitzstephen, who states that “London had for its theatrical exhibitions holy plays, and the representation of miracles wrote by holy confessors.” This would be towards the close of the twelfth century; and next we come to the Chester Mysteries, which were performed about 1270. These have been reprinted during the present century, and the application of the word mystery is explained in the two subjoined verses from the proclamation or prologue to the Whitsun Plays, a title by which the famous Chester Mysteries were also known. The “moonke” mentioned is Done Rondali, of Chester Abbey, who founded the plays:--

This moonke, moonke-like in Scriptures well seene In storyes travelled with the best sorte; In pagentes set fourth, apparently to all eyne, The Olde and Newe Testament with livelye comforte; Intermynglinge therewith, onely to make Sporte, Some things not warranted by any writt, Which, to glad the hearers, he woulde men to take yt.

Now, you worshippfull Tanners, that of custome olde The fall of Lucifer did set out, Some writers awarrante your matter; therefore be boulde, Lustily to playe the same to all the rowtte; And yf any thereof stande in any doubte, Your author his author hath, your shewe let bee, Good speech, fyne players, with apparill comelye.

With the history of plays we have nothing to do, and need only state that the first regular English tragedy was “Ferrex and Porrex,” which was acted before Queen Elizabeth on the 18th of January 1561 by the gentlemen of the Inner Temple. This same play was tried at one of the minor theatres in 1854, but had no claim upon the tastes of the time. From a passage in Strype’s Life of Archbishop Grindall, it has been assumed that the custom of issuing bills, giving information concerning the time, place, and nature of plays to be acted, came in with the plays themselves, as it is there shown to exist prior to the year 1563. In alluding to Grindall’s objections to dramatic representations, Strype mentions that the Archbishop complained to Queen Elizabeth’s secretary that the players “did then daily, but especially on the holidays, set up their bills, inviting to plays.” This, however, is a somewhat curious error of Strype’s, into which Mr Payne Collier has also fallen. The Bishop did not write bills but booths; his words are as follows: “Common players, now daylie, but speciallye on holy dayes, set up boothes whereunto the youthe resorteth excessively.” There is, however, other evidence to prove that playbills were in use not long after the above date; for John Northbrooke, in his treatise against theatrical performances, printed about 1579, says: “They use to set up their bills upon posts some certain days before, to admonish people to make resort to their theatres.” At that time the Stationers’ Company had the right of giving licences for the printing of playbills, and in the year 1587 its Court of Assistants conferred upon John Charlewood the privilege of being the sole printer of bills for players. Before that time they were printed by one James Roberts, who names “the bills for the players” amongst his publications as early as 1573--six years before Northbrooke’s mention of them--and, authorised no doubt by Charlewood, he continued to print them until after the year 1600. This right of printing playbills was at a subsequent period assumed by the Crown. A broadside, dated 1620, is preserved in the Library of the Society of Antiquaries, by which this privilege was granted to a printing firm by James I. It is entitled “An Abstract of his Majesty’s Letters Patent granted unto Roger Wood and Thomas Symcocke, for the sole printing of paper and parchment on the one side.” Among the articles enumerated as coming under this category are, “Bills for Playes, Pastimes, Showes, Challenges, Prizes, or Sportes whatsoever.” At the end the public are informed that if they may want any work of that description, they need only repair to Edward Allde (Wood and Symcocke’s assignee), “in the Old Change at the Golden Anchor, over against Carter Lane end, where they shall be reasonably dealt with for the same.”

According to Malone these early playbills did not contain a list of the characters or of the names of the actors by whom they were represented. But that the name of the author was sometimes, if not always, on the playbill may be inferred from a passage in the anonymous play of “Histriomastix” (1610), act iv., in which Belch, speaking of Post-hast the playwriter, says, “It is as dangerous to read his name at a play dore, as a printed bill on a plague dore,” the allusion being to the practice of writing “Lord have mercy upon us” on the doors of houses in which the plague had broken out, which words of course were a caution, and made people pass on hurriedly. In the same play also we find a curious illustration of our subject in a reference to the part of one of the inferior actors. In act iii. the stage direction says, “Enter Belch setting up bills.” And it may not be out of place to remark that the word poster is evidently derived from the custom of sticking bills on posts. That bills were stuck on posts for choice, many of them at stated or customary places, there is plenty of evidence. Sometimes they were ordered to be stuck upon doors and gates, as in the following, though this very possibly means door or gate post. From the Moderate Intelligencer, March 18-25, 1647, we discover that in the time of civil war, when the bishops’ lands and palaces were sold, the following places were appointed by Parliament to be used for affixing bills concerning the sales. Upon the outer gate and upon the hall door of Sir Richard Gourney’s house in the Old Jewry (this was the office where the committee charged with those sales held their sitting), upon the north door of St Paul’s Church, upon the gate of Guildhall, and upon the gate of Blackwell Hall.

As long as they have had an existence--from the sixteenth century--these bills have gone by the name of playbills. In the prologue to the anonymous tragedy of “A Warning for Fair Women” (1599), Tragedy whips History and Comedy from the stage, exclaiming:--

’Tis you have kept the theatre so long Painted in Play bills upon every post, While I am scornèd of the multitude.

They have also, however, in various places and at various times, been called “text bills for plays.” The natural and shorter title, though, always overruled its more pretentious rival. From the prologue to Shirley’s “Cardinal” (1652) it appears that it was usual to add on the bill whether the piece was a comedy or a tragedy. This “Cardinal” being a tragedy, the author apologises in the following words for only calling it “a play” in the bills:--

Think what you please, we call it but a “play.” Whether the comic muse, or lady’s love, Romance, or direful tragedy it prove, The bill determines not: and you would be Persuaded I would have’t a comedy For all the purple in the name.

From which it may be inferred that the names of tragedies, for greater distinction, were usually, or at all events occasionally, printed in red ink. That the custom of posting playbills continued in the reign of Charles II. may be inferred from the following entry in Pepys’ Diary: “I went to see if any play was acted and I found none upon the posts, it being Passion Weeke.”

During the Civil Wars the drama had a hard struggle not to be swamped in the deluge which destroyed all things appertaining to the pomp and luxury of the Court, or connected with pleasure generally. The face of the Parliament was turned against stage-plays, and when the war broke out, one of the first measures was that which led to the publication of the following bill:--

Ordinance of the Lords and Commons concerning Stage-Plays.

^Whereas,^

The distressed Estate of Ireland, steeped in her own Blood, and the distracted Estate of England, threatened with a Cloud of Blood by a civil War, call for all possible Means to appease and avert the Wrath of God, appearing in these Judgements; amongst which Fasting and Prayer, having been often tried to be very effectual, have been lately, and are still, enjoined; And whereas public Sports do not well agree with public Calamities, nor public Stage-plays with the Seasons of Humiliation, this being an exercise of sad and pious Solemnity, and the other being Spectacles of Pleasure too commonly expressing lascivious Mirth and Levity; It is therefore thought fit, and ordered by the Lords and Commons in this Parliament assembled, That while these sad Causes and set Times of Humiliation do continue, public Stage-plays shall cease and be forborne. Instead of which are recommended to the People of this Land the profitable and seasonable consideration of Repentance, Reconciliation, and Peace with God, which probably will produce outward Peace and Prosperity, and bring again Times of Joy and Gladness to these Nations.

This intimation was of course received with much outcry, and “The Actors’ Remonstrance” was soon published. In it the writer complains naturally of a law which robs the poor player of his livelihood, and allows bear-gardens and suchlike places to remain unmolested to the delectation of “boisterous butchers, cutting cobblers, hard-handed masons, and the like riotous disturbers of the public peace.” The playhouses are defended against sundry charges brought against them, and a promise is made that no female whatsoever shall be admitted unless accompanied by her husband or some male relative; besides which the use of tobacco is to be forbidden even in the threepenny galleries, except in the case of “the pure Spanish leaf.” It may thus be readily guessed that something worse even than the cheap “sensation smokes” of the present day was often misnamed tobacco. This is hard to believe, however. The promise extends to the expulsion of all ribaldry from the stage; and the actors say, “We will so demean ourselves as none shall esteem us of the ungodly, or have cause to repine at our actions or interludes; we will not entertain any comedian that shall speak his part in a tone as if he did it in derision of some of the pious, but reform all our disorders and amend all our amisses.” During the Commonwealth, stage-plays were almost openly connived at; and the licence indulged in during the Restoration days is too well known to require notice here.

An interesting epoch in the history of the drama is the first appearance of David Garrick, and it is noticeable that the playbill which commemorates the event does not contain his name. Neither, for the matter of that, does it contain the name of the author of the play, who, if Shakespeare, must have been improved and amended. The monopoly of the patent theatres was such that these plays had to be advertised and regarded as simply interludes to a musical entertainment. As witness:--

October 19, 1741.

GOODMAN’S FIELDS.

At the late Theatre in Goodman’s Fields, this Day will be perform’d a Concert of Vocal and Instrumental Music, divided into two Parts.

Tickets at Three, Two and One Shilling.

Places for the Boxes to be taken at the Fleece Tavern, near the Theatre.

N.B. Between the two Parts will be presented an Historical Play, called the Life and Death of

KING RICHARD THE THIRD,

containing the Distresses of KING HENRY VI. The Artful Acquisition of the Crown by KING RICHARD, The Murder of the young King Edward V. and his Brother, in the Tower, The Landing of the Earl of Richmond, And the Death of King Richard in the memorable Battle of Bosworth Field, being the last that was fought between the Houses of York and Lancaster. With many other true historical Passages.

The Part of KING RICHARD by a Gentleman. (Who never appeared on any Stage.)

King Henry, by Mr. Giffard; Richmond, Mr. Marshall; Prince Edward, by Miss Hippisley; Duke of York, Miss Naylor; Duke of Buckingham, Mr. Peterson; Duke of Norfolk, Mr. Blades; Lord Stanley, Mr. Pagett; Oxford, Mr. Vaughan; Tressel, Mr. W. Giffard; Catesby, Mr. Marr; Rutcliff, Mr. Crofts; Blunt, Mr. Naylor; Tyrrell, Mr. Puttenham; Lord Mayor, Mr. Dunstall; The Queen, Mrs. Steel; Duchess of York, Mrs. Yates;

And the Part of Lady ANNE By Mrs GIFFARD.

With Entertainments of Dancing

By Mons. Fromet, Madame Duvall, and the two Masters and Miss Granier.

To which will be added a Ballad Opera of one Act, called

THE VIRGIN UNMASK’D. The Part of Lucy by Miss HIPPISLEY.

Both of which will be performed Gratis by Persons for their Diversion. The Concert will begin exactly at Six o’Clock.

This bill would seem to contradict an inscription in the large room at the St John’s Gate Tavern, Clerkenwell, which is to the effect that Garrick made his first appearance on any stage there. The first appearance of David on any stage was at Ipswich, also in 1741, “where, under the assumed name of Lyddul, he appeared as Aboan in the tragedy of ‘Oroonoko.’” His acting at the East End of London was a decided success, and the performances were continued for what was then considered an almost fabulous period. “The other theatres were quickly deserted, and Goodman’s Fields became the resort of people of fashion, even from the West End, till that theatre was shut up.” The last performance at Goodman’s Fields is said to have taken place on a Sunday. Another playbill of the middle of the eighteenth century may be found interesting, though for no such reasons as are found in that of Goodman’s Fields. It is redolent of the pride and poverty which seem to be ever associated with the drama in days gone by, and is given by Boaden in his “Life of Mrs Siddons:”--

At the Old Theatre, in East Grinstead, on Saturday, May, 1758, will be represented (by particular desire, and for the benefit of Mrs. P.) the deep and affecting tragedy of

“THEODOSIUS, OR THE FORCE OF LOVE,”

with magnificent scenes, dresses, &c.

Varanes by Mr. P., who will strive, as far as possible, to support the character of the fiery Persian Prince, in which he was so much admired and applauded at Hastings, Arundel, Petworth, Midworth, Lewes, &c.

Theodosius by a young Gentleman from the University of Oxford, who never appeared on any Stage.

Athenais by Mrs. P. Though her present Condition will not permit her to wait on Gentlemen and Ladies out of the town with Tickets, she hopes, as on former Occasions, for their Liberality and Support.

Nothing in Italy can exceed the Altar, in the first scene of the Play; nevertheless should any of the Nobility or Gentry wish to see it ornamented with Flowers, the Bearer will bring away as many as they choose to favour him with.

As the coronation of Athenais, to be introduced in the fifth Act, contains a number of Personages, more than sufficient to fill all the dressing Rooms, &c., it is hoped no Gentlemen and Ladies will be offended being refused admission behind the Scenes.

N.B. The great yard Dog, that made so much noise on Thursday night, during the last Act of King Richard the Third, will be sent to a Neighbour’s over the way; and on account of the prodigious demand for places, part of the Stable will be laid into the Boxes on one side, and the Granary be open for the same purpose on the other.

Vivat Rex.

Those who are curious in the matter of playbills in all languages will perhaps accept the annexed as a compromise, and as the nearest thing in a general way we can manage in the space at command. Those also who are good at riddles may like to try their skill on it:--

NOTICE.

SAturday 30 and on Sunday 31 of the corrent, in the Royal Theatre of St. Charles will be represented by the Italian Company the famous Holy Drama intitled

IL TRIONFO DI GIUDITTA

O SIA

LA MORTE D’ OLOFERNE.

In the interval of the first to the second act it shall have a new and pompous Ball of the composition of John Baptista Gianini, who has by title:

IL SACRIFICIO D’ ABRAMO

in which will enter all the excellent corp of Ball, who dance at present in the said Royal Theatre; the spetacle will be finished with the second act and Ball analog to the same Drama, all with the nessessary decoration.

This is who is offered to the Respectable Publick of whom is waited all the proctetion and concurrence:

It will begin at 8 o’clok.

Na officina de Simāo Thaddeo Ferreira. 1811. Com licenca.

We next append a bill of the far-famed Richardson’s Theatre under date 1825--one of those distributed during the Bartlemy Fair of that year. Hone describes the theatre thus: “The outside of this show was in height upwards of thirty feet, and occupied one hundred feet in width. The platform on the outside was very elevated; the back of it was lined with green baize, and festooned with deeply-fringed crimson curtains, except at two places, where the money-takers sat, which were wide and roomy projections, fitted up like Gothic shrine-work, with columns and pinnacles. There were fifteen hundred variegated illumination-lamps disposed over various parts of the platform, some of them depending from the top in the shape of chandeliers and lustres, and others in wreaths and festoons. A band of ten performers in scarlet dresses, similar to those worn by beefeaters, continually played on clarionets, violins, trombones, and the long drum; while the performers paraded in their gayest ‘properties’ before the gazing multitude. Audiences rapidly ascended on each performance being over, and paying their money to the receivers in their Gothic seats, had tickets in return; which being taken at the doors, admitted them to descend into the ‘theatre.’” The bill is as follows:--

⁂ Change of Performance each Day.

RICHARDSON’S THEATRE.

This Day will be performed, an entire New Melo-Drama, called the WANDERING OUTLAW, Or, the Hour of Retribution.

Gustavus, Elector of Saxony Mr. Wright. Orsina, Baron of Holstein Mr. Cooper. Ulric and Albert, Vassals to Orsina Messrs. Grove and Moore. St. Clair, the Wandering Outlaw Mr. Smith. Rinalda, the Accusing Spirit Mr. Darling.

Monks, Vassals, Hunters, &c.

Rosabella, Wife to the Outlaw Mrs. Smith.

Nuns and Ladies.

The Piece concludes with the DEATH of ORSINA, and the Appearance of the ACCUSING SPIRIT.

The Entertainments to conclude with a New Comic Harlequinade, with New Scenery, Tricks, Dresses, and Decorations, called HARLEQUIN FAUSTUS! OR, THE DEVIL WILL HAVE HIS OWN.

Luciferno, Mr. THOMAS.

Dæmon Amozor, afterwards Pantaloon, Mr. WILKINSON.--Dæmon Ziokos, afterwards Clown, Mr. HAYWARD.--Violoncello Player, Mr. HARTEM.--Baker, Mr. THOMPSON.--Landlord, Mr. WILKINS--Fisherman, Mr. RAE.--Dr. Faustus, afterwards Harlequin, Mr. SALTER.

Adelada, afterwards Columbine, Miss WILMOT.

Attendant Dæmons, Sprites, Fairies, Ballad Singers, Flower Girls, &c. &c.

The Pantomime will finish with A SPLENDID PANORAMA Painted by the First Artists.

BOXES, 2s. PIT, 1s. GALLERY, 6d.

Of show advertisements of a different kind, we have preserved one or two notable specimens. The first is of the time of William and Mary, and gives itself in two languages, though, unlike the opera bill given a page or so back, it keeps them separate:--

A Raritie in Nature.

Surpassing all Prodigies and strange Births that ever were seen, more admired by the Learned than any sort of Creature that ever was brought to England, whose Body is of different Colours, part white, part brown and smooth, part Hairy like a Satyr, with admirable unusual growings out, that no reason can be given for. This Maid is about 16 years of age, of a comely Countenance, proportionable Body, hath an excellent head of Hair, speaketh good English, is Ingenious and Modest. Any particular Company may see her at any hour of the day in Bell Savage Yard on Ludgate Hill, London.

God save the KING.

Vne Raretée en la Nature, viz.

Une Fille tres Admirable, elle est belle, agée de seize ans, son visage, Col, mameles, Bras & Mains, sont de Coleur Blanche, merques de beaucoup taches naturelles, les jambs, & pieds toutes de mesmes, le rest du Corps est de divers Coleurs, avec des Excrescenes fort estranges on n’a jamais veue une telle. L’on la voit en toutes heures du jour dans Bell-savage-yard on Ludgate Hill, London.

VIVAT REX.

It is noticeable that the showman uses the common Latin form of “Vivat Rex” under his French, and adopts an English equivalent in his other column. About twenty years ago a similar creature was shown in London, and those who had her in charge vamped up most marvellous stories to account for the lusus naturæ, both decency and probability being outraged in the attempt to excite a “sensation.” The next bill is, though of the show series, of a totally different character, and refers to one of the exhibitions of the famous Figg, the swordsman and pugilist. It is now the fashion to decry such adventures as that advertised; but it is hard to believe that both Figg and Sutton were not far more respectable characters than many who practise the licensed and misnamed sport of modern times. For ourselves, we could have looked at such free agents as the rapier and backsword men, or even the more degraded pugilists, doing their best and their worst on each other, rather than sit out an aristocratic pigeon match, assist at a battue, or be party to the coursing of trapped hares and rabbits.

G. R.

At Mr. FIGG’s New Amphitheatre.

Joyning to his House, the Sign of the City of Oxford, in Oxford Road, Marybone Fields, on Wednesday next, being the 8th of June, 1726. Will be Perform’d a Tryal of Skill by the following Masters.

WHereas I EDWARD SUTTON, Pipemaker from Gravesend, and Kentish Professor of the Noble Science of Defence, having, under a Sleeveless Pretence been deny’d a Combat by and with the Extoll’d Mr. FIGG; which I take to be occasioned through fear of his having that Glory Eclipsed by me, wherewith the Eyes of all Spectators have been so much dazzled: Therefore, to make appear, that the Great Applause which has so much puff’d up this Hero, has proceeded only from his Foyling such who are not worthy the name of Swordsmen, as also that he may be without any farther Excuse; I do hereby dare the said Mr. FIGG to meet as above, and dispute with me the Superiority of Judgment in the Sword (which will best appear by Cuts, &c.) at all the Weapons he is or shall be then Capable of Performing on the Stage.

* * * * *

I JAMES FIGG, Oxonian Professor of the said Science, will not fail giving this daring Kentish Champion an Opportunity to make good his Allegations; when, it is to be hop’d, if he finds himself Foyl’d he will then change his Tone, and not think himself one of the Number who are not worthy the Name of Swordsmen, as he is pleased to signifie by his Expression: However, as the most significant Way of deciding these Controversies is by Action, I shall defer what I have farther to Act till the Time above specified; when I shall take care not to deviate from my usual Custom, in making all such Bravadoes sensible of their Error, as also in giving all Spectators intire Satisfaction.

N.B. The Doors will be open’d at Four, and the Masters mount between Six and Seven exactly.

VIVAT REX.

Sutton does not seem to have made much but hard knocks by his desire to uphold the honour of pipemakers and Kentish men, for Figg is generally characterised as retiring undefeated, and Captain Godfrey, the great amateur of his day, makes reference to the defeat of Sutton in his “Treatise upon the Useful Science of Defence” (1747). Speaking of the Oxford professor, he says: “Fig was the atlas of the sword, and may he remain the gladiating statue! In him, strength, resolution, and unparalleled judgment conspired to form a matchless master. There was a majesty shone in his countenance, and blazed in all his actions, beyond all I ever saw. His right leg bold and firm, and his left, which could hardly ever be disturbed, gave him the surprising advantage already proved, and struck his adversary with despair and panic. He had that peculiar way of stepping in I spoke of in a parry; he knew his arm and its just time of moving, put a firm faith in that, and never let his adversary escape his parry. He was just as much a greater master than any other I ever saw, as he was a greater judge of time and measure.” Of Sutton the enthusiastic captain tells us that “he was a resolute, pushing, awkward swordsman; but by his busy intruding arm, and scrambling legs, there were few judgments but what were disordered and disconcerted. Fig managed him the best of any by his charming distinction of time and measure, in which he far excelled all, and sufficiently proved these two be the sword’s true foundation.” Figg was also a great bruiser, and was regarded as the champion of the boxers as well as the master of the swordsmen. He was a genial good-tempered fellow, and was the boon companion of many eminent authors and artists of his time.

So much for show and play bills, and the celebrities to whom they have introduced us. We will now turn to handbill and poster advertisements of various descriptions. Tickets and bills containing the information that apartments were to be let were set up over doors at least as early as 1665. In the “Pillulæ Pestilentialis” of the Rev. Richard Hingston, preacher, of St James’s, Clerkenwell, there is the following in reference to the Plague and the practice just mentioned:--

No Papers then o’er our Doors were set With “Chambers ready furnished to be Let,” But a sad “Lord have Mercy upon us” and A bloody Cross as fatal Marks did stand.

At the end of a pamphlet, printed in 1673, entitled “An Essay to revive the Ancient Education of Gentlewomen, in Religion, Manners, and Tongues,” there is a postscript, containing an advertisement of a boarding school at Tottenham High Cross. This establishment was under the management of Mrs Makin, who had been tutoress to the Princess Elizabeth, daughter of Charles I., and who put forth part of her prospectus in the following manner:--

Here by the blessing of God, Gentlewomen may be instructed in the principles of Religion, and in all manner of sober and virtuous Education: more especially in all Things ordinarily taught in Schools for the other Sex; as in

Works of all sorts, Dancing, Music, Singing, Writing, Keeping Accounts.

Half the Time is to be spent in these Things, and the other half to be employed in gaining the Latin and French Tongues, and those that please may learn Greek and Hebrew, the Italian and Spanish; in all which this Gentlewoman hath a competent knowledge.

Gentlewomen of eight or nine Years old, that can read well, may be instructed in a Year or two (according to their Parts) in the Latin and French Tongues, by plain and short Rules accommodated to the English Tongue.

Those that will bestow a longer Time may learn the other Languages before mentioned, if they please.

Repositories also for Visibles shall be prepared, by which from beholding the things, Gentlewomen may learn the Names, Natures, Values, and Uses of Herbs, Shrubs, Trees, mineral Juices, Metals and Stones.

Those that please may learn Limning, Preserving, Pastry, and Cookery, etc.

The rate shall be certain £20 per Annum; but if a competent improvement be made in the Tongues, and the other Things before mentioned, as shall be agreed upon them, something more will be expected. But the Parents shall judge what shall be deserved by the Undertaker.

Sterne, who knew as much about struggles and adversity as most people, used to tell this story about his young days: “I happened to be acquainted with a young man from Yorkshire, who rented a window in one of the paved alleys near Cornhill, for the sale of stationery. I hired one of the panes of glass from my friend, and stuck up the following advertisement with wafers:--

Epigrams, Anagrams, Paragrams, Chronograms, Monograms, Epitaphs, Epithalamiums, Prologues, Epilogues, Madrigals, Interludes, Advertisements, Letters, Petitions, Memorials, on every occasion, Essays on every subject, Pamphlets for and against Ministers, Sermons upon any Text or for any Sect, to be written here, on reasonable terms, by

A. B. Philologer.

“The uncommonness of the titles occasioned numerous applications, and at night I used privately to glide into the office to digest the notes or heads of the day, and receive the earnest which was directed always to be left with the memorandums, the writing to be paid for on delivery, according to the subject.” Yorick speedily became disgusted with this employment, however, and as soon as he possibly could retired from it.

Another of the triumphs which have unfortunately not come down to the present generation, and which many will consider to be hardly compensated for by gas, steam, and electricity, the postal service and the police system, is that of Mr Nunn, whose bill, published to the world in the latter portion of the eighteenth century, runs thus:--

Breeches Making improved by Geometry.

Thomas Nunn, Breeches-Maker, No. 29, Wigmore Street, Cavendish Square, has invented a System on a mathematical Principle, by which Difficulties are solved, and Errors corrected; its usefulness for Ease and Neatness in fitting is incomparable, and is the only perfect Rule for that Work ever discovered. Several hundreds (Noblemen, Gentlemen, and Others) who have had Proof of its Utility, allow it to excel all they ever made Trial of.

N.B. An approved Method is adopted for keeping them clean without discommoding by Dust.

In some future day, when personal comfort again becomes one of the fine arts, one of the chief tests for a wranglership may be the making of mathematical breeches. If the age is very material, perhaps the approved method of cleaning them may stand in stead of classics, which are already going much out of fashion. Our next specimen comes from the Emerald Isle, and though short is well marked with both of the most prominent characteristics of the natives. It was given away and posted up in various parts of Dublin at the end of July 1781:--

This is to certify that I, Daniel O’Flannaghan, am not the Person that was tarred and feathered by the Liberty Mob, on Tuesday last; and I am ready to give 20 Guineas to any one that will lay me 50, that I am the other Man who goes by my Name.

Witness my Hand, this 30th July.

DANIEL O’FLANNAGHAN.

A man who can afford to lay seventy guineas to thirty that he is himself, and nobody else, deserves credit for his boldness, if not for his ingenuity. Another bill from Ireland, of a few years later on, next claims our attention. It refers to a house to let in Coleraine, and is a specimen of quite another kind of Hibernian humour:--

To be Let

To an OPPIDAN, a RURICOLIST, or a COSMOPOLITAN, and may be entered upon immediately.

The House in STONE ROW, lately possessed by Capt. Siree. To avoid verbosity the proprietor with compendiosity will give a perfunctory description of the premises, in the compagination of which he has sedulously studied the convenience of the occupant--it is free from opacity, tenebrosity, fumidity, and injucundity, and no building can have greater pellucidity or translucency--in short, its diaphaneity even in the crepuscule makes it like a pharos, and without laud, for its agglutimation and amenity, it is a most delectable commorance; and whoever lives in it will find that the neighbours have none of the truculence, the immanity, the torvity, the spinosity, the putidness, the pugnacity, nor the fugacity observable in other parts of the town; their propinquity and consanguinity occasions jucundity and pudicity--from which, and the redolence of the place (even in the dog days) they are remarkable for longevity. For terms and particulars apply to JAMES HUTCHISON, opposite the MARKET HOUSE.

Coleraine, 30th September, 1790.

We commend this to that rather numerous class of people who like words with plenty of sound, and regard sense as quite a secondary consideration. Dogberry would have been delighted with it, and the writer could have commanded his own price as a contributor to certain newspapers, or as a sporting tipster. We have already given our readers an advertising tombstone, which was a swindle, inasmuch as it was placed up to the memory of a person who never existed. We now give another, which is really what it pretends to be--an improvement of the opportunity to combine business, not with pleasure, but with mourning. It stood, we are told, in a burial-ground belonging to one of our old ivy-clad churches in the North, and was an elegantly-carved memorial stone, the inscription being:--

Sacred to the Memory of JOHN ROBERTS, Stonemason and Tombcutter, Who died on Saturday, October the 8th, 1800. N.B.--The business carried on by the Widow at No. 1, Freshfield place.

HERE LYES JEREMY JOBBINS AN AFFECTIONATE HUSBAND AND A TENDER PARENT

HIS·DISCONSOLATE·WIDOW IN·THE·HOPE·OF·A·BETTER·MEATING CONTINUES TO CARRY ON THE LONG ESTABLISHED TRIPE AND TROTTER BUSINESS AT·THE·SAME·PLACE AS BEFORE HER LAMENTED BEREAVEMENT

READER·PAUSE·&·NOTICE THE·ADDRESS

Perhaps her being in the “tombstone line” may be an excuse for the widow Roberts. We don’t suppose she needed one, however, for any one who would do what she did would be quite callous as to the world’s opinions. Of the two we much prefer the Frenchman who erected the stone to an entirely supposititious person, to the widow who traded on her husband’s grave. This reminds us that we have received, among many communications, one containing the above sketch of an advertising tombstone, which the writer, who dates from a well-known town in the north, Gateshead, states positively stood in a neighbouring churchyard within his recollection. The address, he says, was on the footstone. We give the illustration “without prejudice.” Do tripe and trotters after all produce a prosaic condition of the human mind suggested by this tombstone, or would the relict of Jeremy have done as she did had her wares been of a different kind? In the interests of the edibles referred to, for which we must confess a weakness, we trust she would. But who shall say?

At the time of the marriage of George the Third’s eldest daughter to the Duke of Wurtemburg, a curious little handbill was given away about London. It was printed on both sides, and looked like a tract. Its contents were to the following effect:--

FRAGMENT of a CHAPTER concerning the curious MANGLE of BEETHAM appointed to be read by all the LADIES and LAUNDRESSES of the land of Albion.

By His Majesty’s special command.

CHAP. I.

1 Beetham’s fame and diligence. 3 his marvellous mill. 6 he constructs a mangle which surprises the World. 8 The Princesses visit his museum and praise the curious Machinery. 16 He is mimiced by others. 18 The King grants his royal patent to the Artist. 22 Beetham is recompensed by the nobles and the people.

NOW it came to pass, even towards the close of the eighteenth century, that there lived in the great city which is called London a certain man of the name of Beetham who had many curious inventions.

2 The same mechanic while the world waged war against Albion cultivated with all diligence the arts of Peace in the ways of wisdom.

3 When therefore he saw that his washing mill pleased the people and was daily employed by all throughout the regions of Britain and her colonies.

4 Behold he also constructed another machine more marvellous than the first which is called a Mangle even to this day. 5 Neither adhered he to the old gothic plan of his predecessors but formed it new and surprising in simplicity so that a little maiden could set it in motion.

6 And it came to pass when a great company of ladies and laundresses beheld the infant turn the wheel with wonderful ease and moreover saw the wheel move backwards as well as the way of the wheel whose revolution was always the same and also saw it move as by self instinct.

7 That they cried aloud with one voice saying, great and marvellous is the Mangle of Beetham.

8 And in process of time, the princesses and the nobles accompanied a certain great prince who came from a far country to carry away a royal beauty, even the eldest daughter of the King.

9 And behold as they passed on their way to view the wonders of the great temple of Paul, one of the damsels lifted up her azure eyes and beheld the Museum of Beetham fronting the temple of Dunstan.

10 At that instant the child was turning the wonderful Mill which laved the fine linen clean and white in the twinkling of an eye;

11 Also another child by its feeble arm was moving the newly invented Mangle.

12 And lo, one of the nobles cried, wherefore should we pass on further into the city, let us step aside and see this miracle.

13 Now it came to pass that the company alighted from their gilded chariots and went into the Museum, and marvelled much at the curious machines.

14 And when they saw the Mill and the Mangle, the Wringer also, and the machine for the Churning of Milk, which even Solomon with all his wisdom never invented.

15 They all with one accord commanded the master of the Museum to prepare for the Princess one of each of these curious machines; to the end she might spread the fame of the inventor all over the land, in which she was soon to be a sojourner.

16 ¶ Now--the Mimic Machinists of those days by their enchantments strove to surpass Beetham, but failed by falling into the great chaos of complication:

17 So that, like the builders of Babel they were confounded; crying aloud, surely all machination against Beetham must fail, neither can we imitate the simplicity of his Mangle.

18 And word was carried to the King in those days, even concerning the new invention of the artist of London.

19 Which prevailed upon him when he also heard of the utility of the Mangle in tender kindness to all the laundresses of the land to cause his Royal signet to be set on a certain parchment called a patent.

20 So that until twice seven seasons should pass no man should imitate the machine but by the consent of Beetham the Proprietor thereof.

21 And when the King had so done, lo there was prepared many machines of various sizes in order that the high and the low, the rich and the poor, might use the same throughout the land, but Beetham was the vender of them all.

22 And for those which the Princess and the Lords and Ladies of the Land did cause to be sent to them which were made of Oak whose duration shall far exceed the years of the generations of the sons of men and which were for smoothing all the linen of the Households of the mighty nobles, Beetham received certain pieces of money which being counted in the coin of Albion amounted to Ten guineas.

23 And for such as were made of the wood called Beech he received nine pieces of gold and for others eight pieces of the like coin, but for less than eight pieces Beetham sent not the Mangle forth among the inhabitants of the land.

24 And behold all the people rejoiced extremely and the fame of the Mangle was spread abroad among all the isles of Britain even to the remotest part thereof; and the ships of the sea were laden with the same machines to the Colonies abroad, and in all those parts of the Earth where Economy is an object, where Convenience is desirable, and where Cleanliness is esteemed next to Godliness.

* * * * *

Mr. BEETHAM’s NEW PATENT PORTABLE WASHING MILL

IS so universally used and Economical, that it deserves the serious attention of the Public in general.

1 It renders the linen whiter and cleaner than it can be made by any other method.

2 It will wash more in one hour than ten women can in the same time.

3 It is so saving, that for Five Shillings it will wash as much as will cost One Guinea in the common mode.

4 The price of the Mill is very soon cleared by what it saves in soap, coals, manual labour and the preservation of the linen.

This invaluable invention may be seen from Eleven until Two every day.

A Mill large enough to wash 8 shirts 4l. 4s. 14, 4l. 14s. 6d. 18, 5l. 5s. 24, 6l. 6s.

One to first and second, 10l. 10s. Wringer, 1l. 1s.

This Beetham was the grandfather, on her mother’s side, of Miss Reed, the celebrated old lady of Stamford Street, whose houses were for many years in a notoriously dismantled and dilapidated condition, and who not very long since left a hundred thousand pounds to the Brompton Hospital. Her mother was a pupil of Opie’s, and before she married Mr Reed, a solicitor, some of her pictures were exhibited as those of her master. She late in life became eccentric, but not to such an extent as her daughter, whose name was at one time almost a household word. Another tradesman of the City, who was well known for his devotion to the art of advertising, early in the present century put forth this, which is rather magniloquent, considering the subject which forms its basis:--

MAY THE WINGS OF EXTRAVAGANCE be clipped by the Scissars of Economy--was the constant toast of a person who knew very well the value of a sixpence. To all good economists would Romanis wish to be recommended, though but a bad practitioner himself, (he is a little like the clergy--“Don’t do as I do, but as I tell you to do.”) When you want real good Stockings at a low price, come to the Sign of the Regent, 33 in Cheapside--there you have them in perfection, and I am certain sixpence in a pair is worth saving; and any one that is possest of the least spark of parsimony will give their assent. Frugality is certainly a good thing--it enables a people to pay taxes--to pay their armies--to thrash the French--to make peace on good terms--to extend commerce--to make people live long and comfortable:

FOR STOCKINGS Romanis against the whole World, at his Mart, 33 Cheapside.

From small beginnings great events arise--only see what benefit to the nation as well as to private individuals accrued from the purchase of cheap stockings. Romanis has never been mentioned in conjunction with Wellington, yet he seems to have had a good deal to do towards building up the victory of Waterloo, and ought to have been remembered, say as much as Blucher, who has been immortalised in the way of boots while the stocking-seller has been clean forgotten.

Another curious advertiser was William Hall of Lynn, who flourished early in the present century. According to Hone, Hall was a celebrated antiquarian bookseller, and received the alias of Will Will-be-So. He was also an auctioneer, and on the market-day he would knock down his lots in great style, and with many whimsical remarks. He had a craze for verse, and in such as follows all his advertisements were written:--

LYNN, 19th SEPTEMBER, 1810.

First Tuesday in the next October, Now do not doubt but we’ll be sober! If Providence permits us action, You may depend upon AN AUCTION, At the stall That’s occupied by WILLIAM HALL.

To enumerate a task would be-- The best way is to come and see; But not to come too vague an errand, We’ll give a sketch which we will warrant. About one hundred books, in due lots, And pretty near the same in shoe-lasts; Coats, waistcoats, breeches, shining buttons, Perhaps ten thousand leather cuttings, Sold at per pound--your lot but ask it, Shall be weighed to you in a basket; Some lot of tools to make a try on, About one hundred-weight of iron; Scales, earthenware, arm-chairs, a tea-urn, Tea-chests, a herring-tub, and so on; With various more that’s our intention, Which are too tedious here to mention. N.B.--To undeceive, ’fore you come nigher, The duty charged upon the buyer; And, should we find we’re not perplext, We’ll keep it up the Tuesday next.

We have two more specimens of the English peculiar to Continentalists, the first being of about the same period as Hall’s verse. It is an exact copy of a card circulated by the landlord of an hotel at Ghent:--

Mr. Dewitt, in the Golden Apple, out of the Bruges Gate at Ghent, has the honour to prevent the Persons who would come at his house, that they shall find there always good and spacious Lodgings, a Table served at their taste, Wine of any quality, etc. Besides he hires Horses and Chaises, which shall be of a great conveniency for the Travellers; the Bark of Bruges depart and arrives every day before his door. He dares flatter himself, that they shall be satisfied, as well with the cheapness of the price, as with the cares such an establishment requires.

This and the next, which was given to the world in 1822, may cause English people who fancy they have the most correct knowledge of French, as well as the true Parisian accent, to be a little cautious in their belief, for there is no doubt that the authors of both notices were very strong on their powers of “spiking the English,” as many French announcements have it:--

M. MARLOTEAU et Cie.

Manufacturers from Paris,

37, MONTMORENCY-STREET,

To London 14 Broad Street, Oxford street.

Acquaint the Trade in general, that they have just established in LONDON.

A Warhouse for FRENCH FLOWERS, for each Season, feathar from hat ladies of their own Manufacture elegant fans of the NEWEST TASTE.

And of Manufactures of PARIS, complette sets ornaments for balls, snuff boxes scale gold and silver, boxes toilette, ribbons and embroidered, hat et cap, from Ladies of the newest Taste, China, all sorts, etc.

He commit generally the articles from Paris, Manufacturers.

And send in all BRITISH CITY.

Attandance from Nine o’Clock in the Morning till five in the Afternoon.

Before and during the year 1825 a man used to stand at the corner of Fleet Market, and deliver handbills in the interest of a society which had for its object the genteel and comfortable interment of its members. One of these advertisements has been preserved, and a copy of it is appended. Its commencement is curious, and must at times have somewhat disconcerted incautious readers, who in the midst of their business cares or pleasure pursuits suddenly had the notice of death thrust upon them. Sir Thomas Browne, who professed to know all about mortality, says that “man is a noble animal, splendid in ashes, and pompous in the grave.” Whoever drew up the handbill was certainly aware of the craving which exists in many minds, especially among the lower orders, for a good funeral, and made abundant provision for it. Really a tædium vitæ almost creeps over one upon reading it. Who would not be willing to die, in death to be attended as is promised? Two rows all round of close-drove best black japanned nails feelingly invite and almost irresistibly persuade us to come and be screwed down. What aching head can resist the temptation to repose presented by the handsome crape shroud, the cap, and pillow? What sting is there in death which handles with wrought gripes are not calculated to pluck away? What victory in the grave which the drops and the velvet pall do not render at least extremely disputable? And, above all, a pretty emblematic plate, with the angel above and the flower beneath, is utterly irresistible. But we in our rhapsody had forgotten to copy the bill:--

BURIAL SOCIETY.

A favourable opportunity now offers to any person, of either sex, who would wish to be buried in a genteel manner, by paying one shilling entrance, and twopence per week for the benefit of the stock. Members to be free in six months. The money to be paid at Mr. Middleton’s at the sign of “the First and Last,” Stonecutter Street, Fleet Market. The deceased to be furnished as follows: a strong elm coffin, covered with superfine black, and finished with two rows, all round, close drove, best black japanned nails, and adorned with ornamental drops, a handsome plate of inscription, angel above, and flower beneath, and four pair of handsome handles, with wrought gripes; the coffin to be well pitched, lined, and ruffled with fine crape; a handsome crape shroud, cap, and pillow. For use, a handsome velvet pall, three gentlemen’s cloaks, three crape hatbands, three hoods and scarfs, and six pair of gloves; two porters equipped to attend the funeral, a man to attend the same with band and gloves; also the burial fees paid, if not exceeding one guinea.

The notice further informed the public, that though the society had only been established a very few years, upwards of eleven hundred persons had put down their names. It is worthy of remark that so many people of the industrious classes should have clubbed their twopences to avoid what they considered the disgrace of a parish funeral, and should doubtless have rejoiced when their six months had expired, and they stood face to face with the handsome velvet pall and etceteras. The very poor are to this day very particular about their funerals, and many a savoury morsel is the living body deprived of that the lifeless one may go comfortably to its last home. A labouring man’s greatest pride often is that he gave wife, parent, or child a good funeral; and this feeling is perfectly independent of the wake peculiarities and festivities that obtain among a certain section of the lower orders. Readers must be warned against an idea which they may be apt to form about the place whence these proposals issued. From the sign of the “First and Last,” they might conclude that Mr Middleton was a publican who, in assembling a club of the above description at his house, had a view to his own interest altogether foreign to the purpose for which the society was instituted. Mr Middleton was no publican, though he hung out a sign, but an honest undertaker, who also dealt in wicker ware, and who, by the exhibition of both cradle and coffin as a device, attracted attention to which the motto “First and Last” contributed in no small measure.

The following humorous handbill was about 1825 given away by a publican in the neighbourhood of the Strand. It is certainly a gem in its way, and shows an originality which was more likely to have been possessed by one of the needy and seedy customers hanging about in the vicinity of the theatres fifty years back, than by the well-fed, well-clad, and probably bumptious “bung,” who ought to have made the writer free of his various entertainments during the long “run” they doubtless obtained if the performance was in any way as good as the programme:--

Licensed by Act of Parliament. And under the immediate Patronage of the Public. THEATRE OF EPICUREAN VARIETY at the KING OF PRUSSIA Wych Street.

W. Trampton has the honor of informing his friends and the public that his compact comfortable snug and cosey little Theatre is now open for the Winter Season; where from the well known excellence of the company engaged he trusts to meet with a share of that encouragement it will be his endeavour to merit and his pride to acknowledge.

A peculiar advantage attending this Theatre will no doubt be justly appreciated by the public, namely that tickets of admission may be had for the separate branches of the entertainment, the price of which together with the hours of performance are specified in the following bill:--

During the Week the following Entertainments will be presented.

A favourite Burletta in One Act, called SOMETHING LIKE BREAKFAST.

The chief characters by the celebrated foreign performers, Signiors TEA COFFEE SUGAR etc.

Price of admission 10d. Hours from 8 to 10 A.M. After which, a Bagatelle, or Interlude in One Act, called IF YOU LIKE IT, LUNCH IT.

The characters by Messrs CHESCHIRE GLOUCESTER CRUST KIDNEY RAREBIT etc. And other well known Performers who will be found ever ready at the call of the Public.

At the Hour of three P.M. a Grand Melodrama in two Acts called HOW SHALL I DINE?

The chief Character on Monday by the celebrated old Roscius of the Epicurean Stage, ROAST BEEF.

The other Characters by the celebrated Murphys etc., assisted by the Little Pickles etc.

Guards, Messrs Cayenne etc. Scenery by Messrs Diaper and Assistants. Dresses by Mrs Cook.

Music (a joint composition of Handel and Stick) by Messrs Knife and Fork.

Price of Admission One Shilling.

The principal Character in the above-mentioned Piece will be sustained by different Actors of celebrity during the week, viz.

Tuesday Boiled Mutton, Wednesday Roast or Boiled Pork, Thursday Veal and Bacon, Friday Boiled Beef, Saturday Roast Mutton.

At Eight P.M. every evening the well known eccentric Pat Murphy (in company with his friend Pat Butter) will have the honour of making his appearance in his much admired hot-jacket of brown.

Theatre closed every Evening at half past Eleven.

N.B. A stout and venerable white-headed Porter from the office of Messrs Goodwyn & Co. will attend the Theatre for the purpose of keeping good order during the performance.

The whole got up under the immediate care of Stage Manager W. Trampton.

Between forty and fifty years ago there was an amusing contest going on between two tradespeople in the City: both were hairdressers, and lived opposite each other. Seeing that the one throve by selling pomade made of bear’s grease, the other, knowing that it was just as good and more profitable to sell any other material in pots with “bear’s grease” on the label, started in opposition, using similar pots to those sold by his opponent, filled with an inexpensive unguent. The first dealer, who was known to keep bears in his cellar, and who had himself taken up once a week before the sitting alderman as a nuisance, by way of advertisement, killed a bear upon this, and hung him up whole in full sight in his shop. He also wrote in the window, “A fresh bear killed this day!” The other, who had but one bear in all the world, which he privately led out of his house after dark every night, and brought him back in the morning (to seem like a new supply going on), continued his sale, and announced in his window, “Our fresh bear will be killed to-morrow.” The original vendor then, determined to cut off his rival’s last shift, kept his actual bears, defunct, with the skins only half off, like calves at a butcher’s, hanging up always at his door, proclaimed that “all bear’s grease sold in pots was a vile imposture,” and desired his customers to walk in “and see theirs with their own eyes, cut and weighed from the animal.” This seemed conclusive for two days; but on the third, the cunning opposition was again to the fore, with a placard “founded on the opinion of nine doctors of physic,” which stated that bear’s grease “obtained from the animal in a tamed or domesticated state, will not make anybody’s hair grow at all.” In consequence of which, he went on to say, “he has formed an establishment in Russia (where all the best bears come from), for catching them wild, cutting the fat off immediately, and potting it down for London consumption.” And the rogue actually ruined the business of his antagonist, without going to the expense of killing a single bear, by writing all over his house, “Licensed by the Imperial Government--Here, and at Archangel.”

George Robins, the auctioneer, was a profound believer in the value of advertisements, and exercised all his ingenuity and ability, both of which were considerable, to devise fresh schemes for attracting public notice. His powers of producing a good bill were remarkable, as was also his facility of description. Robins’s style has been so often commented upon, and his work so often copied and burlesqued, that it is hardly worth while our touching upon either him or his bills. As, however, such a book as this would be hardly complete without a reference to the puffing genius of modern days, we select a portion--and only a portion, mind--of his description of the Colosseum in Regent’s Park, one of the greatest failures of speculative enthusiasts known, which, despite Robins and his panegyric, and despite the strenuous efforts which have been made to cultivate an unwilling populace into believing in it as a place of amusement, is now being demolished to make way for a set of dwelling-houses planned upon the site on which was reared the building described by the poetically-fancied auctioneer as, among many other things, a

=CYCLOPÆAN STRUCTURE=,

WHERE DESCRIPTION FAILS TO PORTRAY

“Its eloquent proportions, Its mighty graduations,”

WHICH, EVEN WHEN SEEN,

“Thou seest not all, but piecemeal thou must break, To separate contemplation, the great whole.”

THE EXQUISITE PROPORTIONS OF

=THE CLASSIC PORTICO=,

One of the finest specimens of

=THE GREEK DORIC=,

TOGETHER WITH

“The Dome, the vast and wondrous Dome,”

WHICH PROUDLY

“-----------------------------Vies In air with earth’s chief structures,”

Win our admiration, while there is nothing of ancient or modern days that can compete with it either in

^Classic Elegance, Grandeur of Effect, or Beauty of Proportion;^

And it must remain to future ages a monument of the genius of the architect, as an

“Outshining and o’erwhelming edifice.”

The stupendous purpose for which the COLOSSEUM was erected is too well known to need description.

=THOUSANDS AND TENS OF THOUSANDS=

Having been attracted by

THE PICTURE OF LONDON,

Which covers the interior of the external wall,

=THE MODERN BABYLON=,

Which occupied the artist upwards of four years in delineating its endless details from the dome of St. Paul’s at the quiet hour of morning, when the buildings of this great metropolis were unobscured by smoke, and the early mists dispersed by the sun’s vicegerent power,--this picture now

“Stands within the Colosseum’s wall.”

THE BUILDING CONTAINS

=A GRAND SALOON OF ART=,

Surrounding the interior of the whole edifice,

“All musical in its immensities, Rich marbles--richer painting--”

Stored with productions of modern artists, models of ingenious machinery, and a variety of scientific experiments to attract the spectator, and is well calculated for any and every exhibition of an extensive nature.

“Enter--------------thy mind, Expanded by the genius of the spot, Has grown colossal!”

On the outside of the main building are magnificent Conservatories filled with every kind of exotic, and decorated with

FOUNTAINS AND JETS D’EAU,

Equalling in beauty the most celebrated

^Fountains of Versailles & St. Eldefonso^.

=Two Thousand Eight Hundred Persons=

HAVE PAID FOR ADMISSION DURING ONE DAY

To view this extraordinary and incomparable work of art.

=THE COLOSSEUM’S GRANDEUR=

ENCOMPASSED THEM WITH WONDER--A SUBLIME CREATIVE SPIRIT IN THIS WORLD OF MIRACLES.

It may be well to observe that continued success will be rendered certain by a change of scene, and the purchaser has only to call to his aid

=THE MAGIC INFLUENCE OF STANFIELD’S PENCIL=

To create a new sensation, and enlist thousands to partake of the refreshing delight created by his versatile and unrivalled talent. Indeed, it will not be requisite to tax ingenuity very greatly to think of an infinite variety of ways by which a large fortune may be made. It has for years past produced from

=Three to Five Thousand Pounds a Year=,

And this without any artificial aid, or so much of industry and tact as this wonderful building seems especially to have invited.

Robins’s eloquence very often led him to describe things as they were not, and now and again he had to recant and make amends. He is generally credited with having referred to a gallows which stood upon part of an estate, as a unique and elegant hanging wood, and thereby obtaining a considerably larger sum for the property than it was in any way worth. Among Robins’s many eccentricities this must not be reckoned, as the hanging-wood episode, though true in itself, belongs to an earlier time, the trick having been played during the last century. When a man gets credit for the possession of any peculiarity, every story that can be raked up of a suitable kind takes him for its originator or leading spirit, and innumerable tales were at one time current with regard to the great auctioneer, of which he was perfectly innocent. So it is in other things. What did Foote, Garrick, Sheridan, Hook, Sydney Smith, Hood, Barham, Rogers, Jerrold, and numerous other of our celebrated wits, know of a quarter the sayings and doings that have been ascribed to them? Little indeed, we fancy. But there are some things which Robins did say and do which have not been recorded. In answer to a lady who remarked to him that in his graphic descriptions he must have used up the entire dictionary, Robins said, “Madam, I’ll give five pounds to any charitable society you like to name if you can find me a word I have not used.” Mrs Macauley might have taken him at his word, and would doubtless have won the money, but the lady we speak of declined the contest. There is not much in this, except as showing to what an extent his powers of description led him. Having given one of his sayings, we will conclude with an item from his doings, a description of the villa and garden of W. Harrison, Esq., Q.C. We trust we shall cause no one to be discontented with his or her present abode by giving this description--rather do we hope that one of the new race of picturesque reporters may be tempted by it to study under Robins, and thereby improve his condition:--

In attempting an adequate representation of what has been aptly termed =A LITTLE HEAVEN UPON EARTH=,

Much of the difficulty Mr. ROBINS feared to encounter he is happily relieved from by the extraordinary renown which the late worthy possessor has imparted to this incomparable retreat.

“Thus far we sail before the wind,”

Exclaims the individual who is flattered by having been selected for this interesting Sale, but fear and trembling now succeeds in encountering the Herculean task of pourtraying the countless beauties that are congregated

=Within the Grounds of this Elysium=.

It would puzzle much higher talent than he can bring, adequately to describe this Landscape, but it must be attempted; and Mr. ROBINS prays that the reader will bear with him a little longer, under the assurance that condensity shall be his motto, at the same time avoiding that cloudy region entered by the witty Flaccus, who,

“Aiming at brevity became obscure.”

THE GROUNDS

Extend to near Five Acres, and the extraordinary tact that must have presided in arriving at this scene of perfection, must be viewed, it must be seen to feel and appreciate what seems to partake of Fairy Land. Mr. LOUDON has indulged the public with Twenty-two Vignettes and Plans to hand down to posterity a faint idea of

=The Velvet Ornamental lawn=,

On which is congregated the most rare and extensive assemblage of Plants and flowering Shrubs that is to be met with in England.

From all

THE FLORICULTURAL EXHIBITIONS

The treasures were quite sure to find a home at Cheshunt, indeed the late Proprietor’s judgment in the Cultivation of Rare and Valuable Plants was quite unique, and his Gardener, Mr. PRATT, a prototype of his employer. It would fatigue the reader to give in detail the host of Rare Plants that adorn these Grounds, the value of which is past belief--more than a Thousand Pounds have been consumed alone in rare Exotics; the masses of Growing Plants, the French Garden, and all this (by the way) is relieved and varied by

=THE ORNAMENTAL WATERS AND ISLAND=,

Varying and necessarily improving this beauteous scene. Perpetual breaks and peeps are contrived, by different views, to look on the Waters, in which Thousands of Gold and Silver Fish enjoy their “sportive gambols.” Correct judgment is made very manifest in the disposition of these Grounds, by avoiding the whole being seen, except by slow degrees. Then there are dispersedly dotted about throughout the Lawn--The Rustic Alcoves, the Chinese Temple, Grottos, and covered Seats, Orchidaceus and Fern Houses, and Aviary.

A Mount is devoted to the Show of Aloes during the Summer, rendering the ensemble most captivating; a Hermit’s Cave, covered with Ivy; a Gravel Walk, belted by American Borders of Rare Plants; a beautiful Grotto, adorned by a fine piece of Statuary; a Rustic Summer House, fitted up in the Indian style; a smaller Grotto, fitted in Stone, of grotesque and rustic masonry; in fact, everything that sagacity or the human mind could well conceive, seems to have been achieved here, to render this spot

=A PERFECT PARADISE.=

From the Terrace Walk that environs it, a perpetually interesting scene of the Lawn, in varied forms of beauty (the Church Steeple peeping out in the distance, to vary the scene) is disclosed, and is so ingeniously and cleverly managed that the deciduous Trees, during the Summer, afford constant protection from the heat of the sun, and during the Winter (being then naked) admit the genial warmth of the sun to keep dry the Gravel Walks.

From the canny North Country we get two bills, the first of which is likely to shake the belief of those who imagine that swindlers and impostors have little chance in the border counties, where the babies are said to be born with their wisdom teeth ready cut, and to “know their way about” before they are out of leading-strings. J. A. was fully possessed of his share of artfulness, and though his name has not come down to us, it being just the same in the bill as here printed, his initials were well known some years back, and his practice was very successful:--

THE WHOLE ART OF FORTUNE-TELLING, BY J----n A----k, BARTON.

* * * * *

Deep in the dismal Regions, void of Light, Three Witches, for Consultation, meet to Night; So, sacred Sisters, your secret Mysteries state, The Witches leaders, and their great Powers relate.

* * * * *

WHO begs most respectfully to acquaint his Friends that he has, for the Benefit of the Public, commenced the above Business; and, from the long Time he had studied under the different Masters of the Magical Mysteries in the present Age, also, in all the ancient and modern Books, in Astrology, Nicromancy, Divinations, and all the magical Charms, Spells, Rites, Enchantments, and hidden Mysteries in past and future Events, flatters himself that he has become Proficient in his Art.

Hail, Medea, hail! if still he scorn the Spell, By Fate, I’ll force him to the Gates of Hell! Such potent Sorceries an Assyrian taught, As to a magic Charm the Drugs he wrought.

J. A. can break any Charm caused by Enchantment; can also immediately name the Planet under which a Person is born; and will also inform any Person whether he or she will be married, and to whom; and can inform all married Men, to their Satisfaction, in all the secret Transactions which they may suppose to have taken place with their Wives; can also conjure back any stolen Goods, and bewitch any Person or Animal who has done any one an Injury, &c. &c.

Hail, Hecate! and give my rising Spell Ev’n Appollonius’s Sorceries to excel: Bid my strong Witchery match ev’n Circe’s Skill, O’er the dire Rites,--my Mysteries fulfil.

J. A. also begs to add that he has not spared any Expence to make himself Master of all the magical Mysteries, and is confident of his own Abilities in being able to give every Satisfaction to those who may favour him with a Consultation will meet with due Attention, but their Letters must be post-paid, inclosing a Post-office Order for 5s. The Age of the Applicant must be stated. Persons attending will be charged 2s. only. J. A. is also a Dealer in Talismanick Charms, engraved with magical Characters, 10s. 6d. each.

A man who commences a sorcery business for the benefit of the public deserves to succeed, especially when he can break any charm caused by enchantment, conjure back stolen goods, and so play the avenger’s part as to bewitch any person or animal who has done any one an injury. It is a pity J. A. did not get some of his mysterious agents to put his lines a little in order. The other is a Tyneside advertisement, and shows also a partiality for verse--indeed consists of nothing else, if we except the name and address; but its theme is far more material than that of its companion. Unlike in the case of the publican of Wych Street, we will not assume that Mr Catcheside employed any one over the following effusion, of which he is welcome to all the credit:--

JOHN CATCHESIDE, GROCER & TEA-DEALER, BIGG-MARKET, NEWCASTLE.

YE gentlemen of town and country, A shop, next door to Whitfield’s entry, Is just fit up for your inspection, By Mr Catcheside’s direction; Good ladies, too, I crave your favours,-- To please you shall be my endeavours. Without the fairer sex are pleas’d, The mind of man is never eas’d. But ladies, pray, and gentlemen, Call, and I’ll please you if I can. I’ve Teas of all sorts you can mention-- To keep them good is my intention: All from the India-house direct, Warranted genuine you may expect; Which I do sell on lowest terms, And not as gentlemen let farms; I’ve Sugars too, the same to sweeten, As good as ever yet were eaten; Loaves, well refin’d as ’ere you saw, Which boiling water scarce will thaw. I’ve Treacle, Juice, and Sugar-Candy, And Turkey Coffee strong as brandy; The very best Plantation ditto, With Fry’s and White’s best Patent Cocoa, And Churchman’s Patent Chocolate,-- All which I sell at a low rate. I’ve fine Tobacco, Patent Shag, Twist, Saffron Cut, and Common Rag; And Snuff, whatever kind you choose, To clear your brain, and warm your nose; Zant Currants, commonly call’d Spice, Orange and Lemon Peel, and Rice; Malaga Raisins, too, I sell, With Bloom, and Sun, and Muscatell, With which you well may stuff your wigs; Or here’s French Plumbs, or Turkey Figs; Or Prunes, if you do think them fitter, With Almonds, Jordan, Shell, and Bitter; Nutmegs, Cloves, Cinnamon, and Mace, Good as you’ll get at any place; Season your syllabubs and custards; For beef, I’ve Vinegar and Mustards. All kinds of Pepper, too, I’ll sell ye, Macaroni and Vermacelli; Anchovies, Cassia, and Cassia-buds, And many other sorts of goods, Prepar’d for puddings, pies, and sauces:-- Come, buy them cheap, ye bonny lasses! And if your birds for seeds do gape, I have Canary, Hemp, and Rape; And further down you need not wander For Annis, Carraway, and Coriander; Of Ginger, too, I’m never scant, For any purpose you may want. I’ve Sago fine, and Capers both, And famous Barley for your broth! Salt Petre, Bay and Basket Salt, To make your hams without a fault; With Picked Isinglass and Staple, To make your ale fit for the table:-- Then what can man desire more, Than beef, and broth, and ale in store? But dinner’s done; come, draw the table, Here’s Soap to wash while you are able; But if you think that will not do, Here’s Poland Starch and Powder Blue; And if you’d have some coarser washes, I have good Pearl and Comby Ashes; Should you incline to wash by night, I’ve Candles, too, will shew you light. To spin dry wool you need not toil, I’ve plenty Whale and Florence Oil. Set by your wheels, your tongs, and poker And paint your nooks with Yellow Ochre. Put all your dye-pots to one side, When with fresh Indigo supplied; Then paint above your lintel-head And chimney-pieces with Black-Lead. If still materials you do lack, I’ve Fuller’s Earth and Ivory Black, Logwood, Copperas, and Whiting, Yea many more things not worth writing. Once more your favours I solicit, I’m ready waiting for a visit; Most due attendance will be given From seven at morn till eight at even; Or later, if it seems expedient, By your most humble and obedient,

JOHN CATCHESIDE.

Getting back to London, we come upon a bill of the kind now and then adopted with regard to posters, the idea in which is to convey a different notion at sight from that which is given by close inspection. In the following the plan has been carried out with great nicety, the author’s endeavour being to make the notice look like a Government proclamation, and as one of the best specimens of the kind we have ever seen it is presented to the reader:--

PROCLAMATION!

^Whereas^,

It being Our Royal Will and Pleasure that our well-beloved, trusty and loyal subject HARRY JOHNSON, should for the Amusement of our well-beloved, trusty and loyal subjects of Hoxton and its Vicinity, give a grand entertainment on ASH WEDNESDAY, the 9th of February, 1842, for the BENEFIT of Himself, when he trusts from the Talent he has selected on this occasion, and the well-known respectability and celebrity of all parties, he cannot fail of securing a TREAT

TO THE =British Public=.

H. J. feels proud and happy to announce that many Professional Friends have, in the most handsome manner, proffered their valuable Services: they are enabled to do this with greater facility as no other Place of Amusement in London is open on that Evening. Their Names will transpire in future bills. Miss PHILLIPS will on this night sing, in her usual sweet and inimitable style,

WANTED

=A GOVERNESS=

The Beneficiare will also sing,

FOR THE

First time, the Young

=PRINCE OF WALES=.

A Gentleman has kindly consented on this occasion to sing an Entire New Comic Song, to be called “Comfort is all my View; or

SALARY

Is no object!!” Mr. H. PARKER will also sing his much admired ballad of Had I

=£1,000 A-YEAR!!!=

A Lady will sing

NO FOLLOWERS ALLOWED.

ALL APPLICATIONS TO BE MADE (FOR TICKETS) ON OR BEFORE

ASH WEDNESDAY, FEBRU. 9, 1842,

AT THE OFFICE

ROYAL BRITANNIA SALOON, HOXTON OLD TOWN.

=The Ceremony of IN-STALL-ING to commence at Half Past SIX o’clock Precisely.=

GOD SAVE THE QUEEN!!!

The attention of readers will probably be attracted by the advertisement so elaborately concocted and carefully worked out. If its promoters received any extra support because of it, they certainly deserved what they got, as the plan is difficult to connect with any but large bills. The next item we have brings us to the year 1853, and is again from the county of Northumberland. It is far more pretentious than the composition of Mr John Catcheside, but by no means so successful. It is from the pen of a general shopkeeper, who evidently considered he had done something when he had been through his proofs, seen this to press, and forwarded copies to unsuspecting, and, as it turned out, unsympathising, families about G----, a small place not very far from Newcastle:--

To the inhabitants of G---- and its neighbourhood.

The present age is teeming with advantages which no preceding era in the history of mankind has afforded to the human family. New schemes are projecting to enlighten and extend civilisation, Railways have been projected and carried out by an enterprising and spirited nation, while Science in its gigantic power (simple yet sublime) affords to the human mind so many facilities to explore its rich resources, the Seasons roll on in their usual course producing light and heat, the vivifying rays of the sun and the fructifying influences of nature producing food and happiness to the Sons of Toil, while to the people of G---- and its neighbourhood a rich and extensive variety of Fashionable Goods is to be found in my Warehouse, which have just been selected with the greatest care. The earliest visit is requested to convey to the mind an adequate idea of the great extent of his purchases, comprising, as it does, all that is elegant and useful, cheap and substantial to the light-hearted votaries of Matrimony, the Matrons of Reflection, the Man of Industry, and the Disconsolate Victims of Bereavement.

This composition having been printed and distributed, the author waited impatiently for its powerful effect, and when to his great astonishment he discovered that it had produced none, he, with the irritability that nearly always accompanies neglected genius, resolved to get back and destroy every copy of his essay, and thereby deny to posterity what his own generation could not appreciate. Fortunately for ourselves, and for ages yet unborn, a copy was preserved, and printed in Notes and Queries.

Most dwellers for any time in London remember Lord Chief Baron Nicholson and his Judge and Jury Society, which used to be held at the Coal Hole in the Strand. Virtuous readers may shudder at the mention of such a place; but time was when the deliberations and decisions of the jury, as well as the directions of the judge and the peculiarities of the witnesses, were productive of mirth independent of double entendre among an audience composed of anything but roysterers and howling cads. In such halcyon days, when Nicholson was in the flesh, looking much more like a chief baron than nine-tenths of the possessors of the title ever did, the following handbill was printed:--

The Lord Chief Baron

NICHOLSON

Begs to inform his best friends, the Public, that he and the learned Gentlemen of the JUDGE AND JURY SOCIETY, have left the Garrick’s Head in Bow Street, and now hold their Forensic Sittings at the celebrated COAL HOLE TAVERN, Fountain Court, Strand, every Evening.

A JUDGE!--and in a Coal Hole too! Quoth rustic John, I can’t believe thee. That sounds too funny to be true, Come NICHOLSON, now don’t deceive me.

I wont deceive thee in the path, So at the ancient Coal Hole meet me, BLACKSTONE and COKE burn on the hearth, And LAW flares up, my lad, to greet thee.

DO NOT FORGET TO REMEMBER THE COAL HOLE IN THE STRAND.

Law was the proprietor of the establishment, and he “flared up” to some tune, so far as the production of suppers required flaring. And suppers were both numerous and excellent at the Coal Hole; the stewed or scalloped oyster, the devilled kidney, the broiled bone, and the modest “rabbit” receiving considerable attention during the progress of the mock trials. Subsequently the Coal Hole became a resort for journalists and actors, who used to be admitted to a snug old room behind the bar; but all that is changed now, an ambitious landlord having modernised the place and driven forth its old habitués. Not by violence or through incivility, but by means of plate-glass, electro tankards, and other goods, the unwonted and unwelcome aspect of which has made wanderers of the old warm-hearted coterie. Why will people “restore” and improve the few comfortable old taverns still left about London, and drive honest folk from the snug and unpretending corners they have occupied for years? This same restoration is shortsighted and impolitic. The houses become nondescript; they are too modern, and perhaps too respectable, for the old customers, not glaring and gassy enough for the new; and so they stand, with just sufficient about them to remind us of the joys that are past, and not enough to tempt us to renew them in the future.

Turning from taverns, coal-holey and otherwise, we have finally to notice that kind of advertising which is the result of an attempt to make profit out of others’ misfortunes. At the time, but a very few years back, of the Overend and Gurney failure, an enterprising linen-draper in the North-West district of London put forth the following handbill (p. 555), which was of large size, surrounded by a thick black mourning border, and which, in addition to being given away, was sent about by post. For reasons which are obvious, we have changed the names, and have no hesitation in giving an opinion that the proceeding was a very sharp bit of business, worthy of the hero of the wooden nutmegs.

It was followed by a long list of the goods to be sold, with the market prices and those at which they were offered, the practice of making up two sets of figures on goods having been found very efficacious of late years. This brings us well up to the present time, and as that is quite capable of taking care of itself without any assistance from us, we will conclude, in the hope that, though we have perforce passed many interesting specimens by, our selection, considering the space at command, has not been in any way injudicious.

The Overend Gurney & Co. Disaster.

LAMENTABLE CASE OF RUIN AND DEATH.

=THE “STANDARD” of the 29th ultimo, truly observes--=

“=Difficult indeed would it be to exaggerate the extent of the mischief that was done by the fall of the great house which had for generations stood firm as a rock * * * * nor would it be easy to adequately describe the woe and desolation, the loss and ruin, consequent upon the suspension and disastrous liquidation of the Company.=”

A more distressing case than the one in question it is impossible to conceive.--It is briefly told.--An old-established Linen Draper of the City of London, (Mr. JOB HUCKABACK), had invested the Savings of a life-time in the Overend Gurney Scheme. The result is known. Still his Business remained, and he might have struggled on, but further calls being imminent, his last hope was crushed, so, Bankrupt and broken-hearted, he died,--leaving a wife and five young children to the mercy of fate.--

The Trade Creditors have done what they can by waiving all claims upon the Estate, and have generously resolved that the Stock shall be sold for the benefit of the Widow and Children.

THE STOCK, WHICH IS HIGHLY CHOICE AND VALUABLE, HAS BEEN ENTRUSTED TO

=MR. CHARLES MARTEL=,

With prompt Orders TO REALISE AT ONCE ON ANY TERMS.

THE FIRST GRAND SALE OF SELECTED GOODS WILL BE HELD IN THE Large Assembly Room of the ---- Hotel, N.W. (☞ Ladies may avoid passing through the Hotel, by presenting enclosed Card to Messenger at Private Door.)

On Monday, 1st, Tuesday, 2nd, Wednesday, 3rd, and Thursday, 4th March, From Ten a.m. till Dusk each Day, closing on Thursday, at 5 p.m., prompt, not a minute later.

The Sale will be by Private Treaty, thus affording Ladies leisure to freely inspect. Although prices are quoted as a guide, NO OFFER WILL BE REJECTED, AS EVERYTHING MUST BE SOLD IN THE BRIEF TIME SPECIFIED.

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